Social Media & Creative Content Coordinator

Soil Wizards Lawn & Pest Control

Soil Wizards isn't your typical lawn and pest control company, and we have absolutely no interest in becoming one.

We're building a brand around science, personality, education, creativity, and a little bit of magic.

At the center of it all is Wizzroot, our wizard and the soul of the Soil Wizards brand.

We're looking for a creative, energetic Social Media & Creative Content Coordinator who can help bring Wizzroot and the Soil Wizards world to life across Instagram, Facebook, and whatever platform we d ---------- to conquer next.

Your Mission
You'll help manage the day-to-day social presence of Soil Wizards while turning lawn care and pest control into content people actually want to see. Yes. Pest control.
If you can make chinch bugs, termites, Florida lawns, soil health, and Wizzroot entertaining, you're exactly the kind of person we're looking for.

You'll help create easy-to-use branded templates and use an established brand guidelines, but we want you to bring ideas to the table.

This isn't a role for someone who just schedules posts. We want creativity. We want personality. We want fun.

What You'll Be Doing
- Manage and maintain Soil Wizards' presence on Instagram, Facebook, and future social platforms.
- Create posts, stories, reels, graphics, and other social content.
- Use, create and customize our whimsical branded templates.
- Help develop new & reusable templates and content concepts.
- Write clear, fun, fluent English captions that actually sound human.
- Bring Wizzroot into educational, entertaining, seasonal, and promotional content.
- Turn real pest control and lawn-care knowledge into simple, engaging content.
- Highlight customer reviews, transformations, services, team moments, and company wins.
- Brainstorm creative campaigns around holidays, Florida weather, pests, lawns, and seasonal problems.
- Help maintain a consistent visual identity and voice across every platform.
- Keep an eye on comments, messages, trends, and opportunities to engage with the community.
- Help us experiment with new platforms and content formats as the brand grows.

The Soil Wizards Voice

Our content should feel whimsical, clever, helpful, scientific, local, and fun. We aren't trying to scare homeowners into buying pest control. We want to spark joy while teaching people something useful.

Wizzroot may be magical, but the methods behind Soil Wizards are grounded in real lawn and pest-control science. That balance is incredibly important. Magic gets their attention. Science earns their trust.

You Might Be Our Person If...

Creativity and fun are REQUIRED for this role.

You should also:
- Be fluent in written and spoken English.
- Have excellent spelling and grammar.
- Understand Instagram and Facebook beyond simply posting a picture.
- Be comfortable creating content in Canva.
- Have a strong eye for clean, simple design.
- Understand that design comes first and copy supports it.
- Be able to take a brand personality and consistently build around it.
- Enjoy brainstorming weird, clever, unexpected ideas.
- Be willing to learn about lawn care, pests, soil health, and Florida-specific problems.
- Be organized enough to follow a content calendar without killing the creativity.
- Be comfortable receiving feedback and quickly making adjustments.
- Understand that consistency matters just as much as one great post.

Bonus Points
Experience with short-form video and Reels.
CapCut or similar video editing tools.
Meta Business Suite.
Social media analytics.
Photography or videography.
AI-assisted creative tools.
Local service businesses.
Lawn care, landscaping, pest control, or home services.
Community engagement and responding to comments.
Building recognizable characters or mascot-driven brands.

What We DON'T Want
We're not looking for someone who copies a generic pest-control post, changes the logo, and calls it content.
We're not interested in endless stock photos with paragraphs of text slapped on top.
And we're definitely not trying to make Soil Wizards look like every other lawn and pest company on Facebook.
Wizzroot has a personality. Soil Wizards has a world.
Your job is to help us keep building it.

What Success Looks Like
Success isn't just "we posted three times this week."
We want people to start recognizing Soil Wizards content before they even see our logo.
We want homeowners to learn something.
We want customers to smile.
We want people to remember Wizzroot.
And ultimately, we want social media to help turn attention into trust and trust into customers.

To Apply
Don't just send us a résumé. Show us something you've created.
Send us examples of social posts, graphics, videos, brands, or creative projects you've worked on.

Then answer one question:
If Wizzroot discovered a massive fire ant mound in someone's backyard, what would you post about it? There isn't one correct answer. We just want to see how your brain works. Bring the creativity. We'll teach you the magic.