Social Media Coordinator

About the Role
We are looking for a creative, organized, and dependable Social Media Coordinator to help manage the social media presence for three established brands: WhisperKOOL, Ultra, and CellarCool.
You will work closely with our management and marketing team to plan content, maintain content calendars, turn existing videos and images into engaging social media posts, write platform-specific copy, publish content, and manage our online communities. You will also review existing video content to identify opportunities for short-form reels and develop short-form video editing briefs that outline the footage to use, on-screen copy, and other direction needed for the video editor to execute each reel.
We are looking for someone who can do more than simply post content. Strong organization, attention to detail, and communication are essential, especially when managing multiple brands with their own voice, messaging, and priorities. You should be comfortable following established direction, managing deadlines, and communicating with the team when you need an asset, approval, additional information, or clarification.
As you become more familiar with our brands, products, and audiences, we want you to become increasingly comfortable contributing your own ideas and recommendations. Over time, we want someone who can identify opportunities for stronger content, better engagement, and continued growth across our social channels.
Most importantly, we are looking for someone who wants to become a long-term member of our team, take ownership of their responsibilities, consistently produce quality work, and grow alongside our brands.

Responsibilities
Your primary responsibilities will include:
Create and maintain social media content calendars across three distinct brands
Collaborate with management and the marketing team on upcoming content, campaigns, product launches, and company priorities
Turn provided video footage, product images, graphics, and other assets into engaging social media content
Write compelling, platform-specific copy that reflects each brand's individual voice and messaging
Write clear short form video editing briefs and instructions for video editors, including concepts, messaging, copy, video timestamps, callouts, and other editing direction
Create social media Stories, graphics, and imagery for holidays, company closures, announcements, promotions, and other timely communications
Schedule and publish content across social media channels while adapting content and messaging for each platform
Support new product launches through coordinated social media campaigns and content
Manage content across multiple brands while keeping calendars, assets, messaging, and approvals organized
Monitor and respond to comments, messages, mentions, and other community interactions
Engage with followers and identify opportunities to participate in relevant industry conversations
Monitor social media trends and identify new content, engagement, and growth opportunities
Track and analyze key performance metrics, including reach, engagement, video views, follower growth, click-through rate, website traffic, lead generation, and conversions
Prepare monthly social media performance reports with key takeaways and actionable recommendations
Continuously optimize content strategy based on performance data, audience behavior, and platform trends
Communicate proactively with the team when additional information, assets, direction, or approvals are needed
Ensure content is completed, approved, and published according to the content calendar

Qualifications

Required:
Experience with social media scheduling or management platforms
Previous experience managing social media accounts for a business or brand
Strong written and verbal English communication skills, with professional-level fluency in English
Knowledge of AI-powered marketing and content creation tools.
Experience creating social media captions and content
Experience working with short-form video content such as Instagram Reels, Facebook Reels, YouTube Shorts, or TikTok
Strong organizational and time-management skills
Ability to manage content for multiple brands simultaneously
Strong attention to detail
Ability to follow brand guidelines and management direction
Comfortable communicating and collaborating with a remote team

Preferred:
Experience creating and managing content calendars
Basic graphic design experience
Basic to intermediate social video editing experience
Experience with social media scheduling or management platforms
Experience with community management
Experience reviewing social media analytics
Tools & Skills
Experience with some of the following is preferred:
Instagram

Facebook
LinkedIn
YouTube
TikTok
Canva, Adobe Photoshop, Adobe Express
CapCut, Adobe Premiere Pro, or similar video editing software
Meta Business Suite
Social media scheduling platforms
Google Drive / Google Workspace
Microsoft Teams or similar communication platforms
You do not need to be an expert in every platform or tool listed above. We care more about strong social media fundamentals, creativity, organization, communication, and a willingness to learn.

Schedule & Availability
This is a remote position working with a U.S.-based team.
Exact weekly hours and schedule expectations will be discussed during the interview process. Please include your current availability and preferred working hours in your application.
Because collaboration with our U.S. team is an important part of this position, some availability during our normal business hours will be required.

How to Apply
Please include the following with your application:
A short introduction about yourself and why you're interested in the position.
A brief description of your previous social media management experience.
Links to social media accounts you have managed or a portfolio showing your work.
Examples of Reels, short-form videos, graphics, or other social content you have created.
The social media, design, editing, and scheduling tools you are comfortable using.
Your current availability and preferred working hours.

Application Subject Line: Include the words "SOCIAL CELLAR" in your subject line.

Quick Application Test
Along with your application, choose one brand or business you have previously worked with and briefly tell us:
If you were managing their social media for the next 30 days, what three types of content would you prioritize and why?
Keep your answer short. We are not looking for a full strategy or free work. We simply want to understand how you think about social media and content planning.

Interview Process:
Candidates selected to move forward will be required to participate in a live video interview with our team prior to hiring. Please only apply if you are comfortable participating in a video interview as part of the selection process.