Social Media & Content Specialist - Babiesmart

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: TYPE OF WORK

Full Time

: SALARY

$520

: HOURS PER WEEK

40

: DATE UPDATED

Oct 2, 2026

JOB OVERVIEW

Social Media & Content Specialist - Babiesmart
Remote | Full-time | Monday to Friday, 8:00 AM - 5:00 PM Philippine Time

Who we are

Babiesmart is one of the fastest-growing names in Australia's baby and maternity space. We're the brand house behind Toddly, BabiePlay, Feather & Fawn and Glowly, making practical, thoughtfully designed products that parents trust.

We're a small team, so everyone here matters, and everyone's work shows up in the results.

Why this role is different

You don't need to be an expert yet. We train you properly on our brands, our tools and how we work, and give you paid access to professional AI tools (Google AI Ultra and ChatGPT Plus).

Real growth, not just a job. We train you, give you more responsibility as you're ready, and review your pay every year to match.

One team, clear communication. Fixed hours with a 1-hour break, real ownership, and a performance review at 6 months. We value people who communicate openly, support each other, and take responsibility. Those who do grow with us.

What we need from you: you read carefully, think for yourself, care about quality, and want to get really good at this.

What you'll do

1. Social media
- Plan, create and publish content across Instagram, Facebook, TikTok, Reddit, YouTube and Pinterest.
- Come up with ideas that fit our brands and feel real to parents
- Reply to comments and DMs in a warm, helpful voice
- Join parenting conversations on ---------- and Facebook groups, helping first and mentioning products only when it genuinely fits
- Spot trends and adapt them for our brands
- Track what works, focusing on what brings people to our website, not just likes

2. AI content creation
- Write prompts for Google Flow and ChatGPT to create product videos, images and concepts.
- Edit in Canva and CapCut
- Turn existing product photos and videos into fresh content for each platform.
- Know when AI output is wrong, off-brand or "too AI", and fix it

Application step: your application subject line must be the number of social platforms listed in Section 1, then a dash, then the brand from our list you'd most like to create content for. Example: "4 - Brandname". Any other subject line is filtered out automatically.

3. UGC and influencer outreach
- Create UGC-style content that feels parent-to-parent
- Find and contact creators and parents who suit our brands
- Coordinate collaborations and keep creator content organised for reuse

4. Email marketing
- Write campaigns for launches, promotions and announcements
- Watch open and click rates and make each campaign better than the last

5. Blog content
- Write helpful posts that answer real questions parents search for
- Use AI for research and drafts, then edit and fact-check until it's accurate and sounds human
- Apply basic SEO and create featured images
- Repurpose posts into social content and emails

6. Customer inbox (introduced gradually)
- Start with basic customer emails, answered warmly and promptly
- Escalate anything complicated or sensitive to the E-commerce Manager
- Take on more as you learn our products and policies

You're a good fit if you
- Are genuinely eager to learn. You don't need to know our tools yet, and we'll teach you.
- Enjoy your work and take pride in doing it well
- Communicate openly: you ask questions, give updates, and speak up early when something's wrong
- Are honest and dependable, someone we can trust and who trusts us back
- Take ownership of your work and see things through without needing reminders
- Bring ideas and aren't afraid to try new things
- Write natural, conversational English (parent-to-parent, not robotic)

Bonus, not required: content you've made before (personal pages count), experience with AI image or video tools, Canva, CapCut, or email marketing

How to apply

Incomplete applications won't be reviewed.
Correct subject line. The instructions are in this post.

1. Portfolio or samples. Anything you've made, including personal projects.
2. A 60-second video (Optional). Introduce yourself and walk us through one piece of your work: why you made it, and what you'd do differently now. Videos over 90 seconds won't be watched.
3. Answer in under 80 words: write the exact prompt you'd give an AI video tool to create a 45-second clip of a tired parent rocking a baby to sleep in a bassinet at 2 am: just the prompt, no explanation.

What happens next: shortlisted applicants do a short live task with us on a video call. AI tools are allowed. We want to see how you think, not test your memory.

SKILL REQUIREMENT

Social Media Content Creation Social Media Management Social Media Video Editing

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Social Media & Content Specialist - Babiesmart

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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