Social Media & Content Specialist

SOCIAL MEDIA & CONTENT SPECIALIST

Short-Form Video • Canva • Content Strategy • Healthcare Marketing

Part-Time | Remote | Philippines | Long-Term Opportunity

ABOUT RAVORA HEALTH

Ravora Health is a growing U.S.-based outpatient mental health practice providing psychiatric evaluation, medication management, ADHD treatment, anxiety and depression care, and related behavioral health services.

We are looking for a creative, organized, and reliable Social Media & Content Specialist to help build Ravora Health into a recognizable and trusted mental health brand.

This role is focused primarily on content creation, short-form video, social media execution, content organization, and brand growth.

We are not looking for someone who simply posts generic motivational quotes, copies content from other accounts, or relies entirely on templates.

We want someone who understands how to create content that is:

* Educational
* Engaging
* Professional
* Visually polished
* Appropriate for healthcare
* Consistent with our brand
* Designed to build trust, awareness, and support patient growth

PLATFORMS

You may create and repurpose content for:

* Instagram
* Facebook
* TikTok
* YouTube Shorts
* X / Twitter
* Google Business Profile

Instagram, Facebook, TikTok, and YouTube Shorts will be the primary focus.

MAIN RESPONSIBILITIES

1. SHORT-FORM VIDEO CREATION

A major part of this role will be turning provider footage, Q&A videos, educational topics, and content ideas into engaging short-form videos.

Responsibilities may include:

* Editing provider Q&A videos
* Creating Instagram Reels
* Creating TikToks
* Creating YouTube Shorts
* Adding subtitles and captions
* Creating strong opening hooks
* Removing pauses and unnecessary footage
* Adding B-roll, graphics, or visual elements when appropriate
* Creating clean transitions
* Formatting videos correctly for each platform
* Repurposing one recording into multiple pieces of content
* Creating thumbnails or covers when needed

You should understand how to create engaging content without making a professional healthcare practice look gimmicky or unprofessional.

2. GRAPHIC & CAROUSEL CONTENT

Create branded social media content using Canva or similar tools.

Examples may include:

* Educational carousels
* Mental health infographics
* Provider introduction posts
* FAQs
* Psychiatry myths
* New-provider announcements
* Appointment availability posts
* Insurance updates
* Stories
* Mental health educational graphics
* Practice updates
* Local community content

You will be expected to maintain a consistent visual style across Ravora Health's platforms.

3. CONTENT RESEARCH & IDEATION

Help us continuously generate strong content ideas.

You may research:

* Common patient questions
* Mental health topics
* ADHD questions
* Anxiety and depression topics
* Medication-management questions
* Psychiatry misconceptions
* Trending healthcare and wellness conversations
* Competitor content
* Frequently searched questions
* Seasonal mental health topics
* Local New Jersey mental health topics
* Patient FAQs
* Topics providers can answer on camera

We want someone who can regularly bring us ideas instead of waiting for us to provide every topic.

4. CONTENT REPURPOSING

We want to work efficiently.

One strong piece of provider content may become:

* Multiple Reels, TikToks, or YouTube Shorts
* An Instagram carousel
* A Facebook post
* Several stories
* Multiple X posts
* A Google Business Profile post

We want someone who understands how to adapt content appropriately for each platform rather than simply copying and pasting the same post everywhere.

5. CONTENT CALENDAR & SCHEDULING

Help maintain an organized content system.

Responsibilities may include:

* Creating weekly content calendars
* Maintaining a monthly content plan
* Scheduling approved posts
* Tracking content status
* Organizing provider footage
* Tracking previously published content
* Maintaining a future-content idea bank
* Coordinating approvals
* Organizing captions, graphics, raw video, finished edits, and templates

6. CONTENT LIBRARY MANAGEMENT

Help keep Ravora Health's content assets organized.

This may include maintaining folders for:

* Raw provider footage
* Edited videos
* Graphics
* Canva templates
* Captions
* Thumbnails
* B-roll
* Brand assets
* Published content
* Future content ideas

We want a system that allows content to be easily found and reused.

7. SOCIAL MEDIA MONITORING

Monitor basic social media activity such as:

* Comments
* Mentions
* Engagement
* Common questions
* Content performance

Patient-specific medical questions, clinical concerns, or healthcare advice requests must be escalated to Ravora Health staff.

You will not provide medical advice in comments or direct messages.

8. ANALYTICS & PERFORMANCE REPORTING

Provide simple weekly and monthly reporting on content performance.

We are interested in metrics such as:

* Views
* Reach
* Engagement
* Watch time
* Video retention
* Shares
* Saves
* Profile visits
* Website clicks
* Top-performing topics
* Top-performing hooks
* Content formats performing best
* Growth trends

We care more about meaningful audience growth and patient acquisition than follower count alone.

9. TESTING & EXPERIMENTATION

We want someone who is willing to continuously test and improve.

Examples may include testing:

* Different video hooks
* Video lengths
* Carousel formats
* Thumbnail styles
* Provider Q&A formats
* Educational topics
* Local content
* Calls to action
* Story formats
* Posting times

You should be able to identify what is working and recommend what we should create more of.

10. BLOG & WEBSITE CONTENT

Help create approximately 1-2 educational blog article per week for the Ravora Health website.

Responsibilities may include:

* Researching relevant mental health and psychiatry topics
* Identifying common patient questions and useful educational topics
* Drafting SEO-friendly blog articles
* Writing clear and easy-to-understand content for patients
* Creating strong titles, headings, and summaries
* Incorporating appropriate local and service-related keywords when relevant
* Repurposing blog content into social media posts, carousels, short-form videos, stories, and other content
* Using AI tools to assist with research, outlining, and drafting while ensuring final content is original, professional, and accurate

Typical articles may be approximately 800–1,200 words.

Examples of topics may include:

* What to expect at your first psychiatry appointment
* ADHD symptoms in adults
* Psychiatry vs. therapy
* When medication management may be appropriate
* Questions to ask a psychiatric provider
* Anxiety and depression education
* Telehealth psychiatry
* Mental health medication FAQs

Because Ravora Health is a healthcare practice, clinical and educational blog content must be reviewed and approved before publication.

The Social Media & Content Specialist is not responsible for making clinical decisions or providing medical advice.


EXPECTED WEEKLY CONTENT VOLUME

We care more about quality and consistency than producing large amounts of low-quality content.

A typical week may include approximately:

* 3–5 polished short-form videos
* 3–5 Instagram/Facebook feed posts, carousels, or graphics
* 15–25 Instagram/Facebook stories
* 10–15 X posts
* 3–5 YouTube Shorts
* Repurposing content across appropriate platforms
* 1 weekly content calendar
* 1 weekly performance summary
* 10+ new content ideas

Much of this content may be intelligently repurposed across platforms.

Content volume may increase as Ravora Health produces more provider footage.

CONTENT TOPICS

Content may include:

* ADHD
* Anxiety
* Depression
* Medication management
* Psychiatry
* Psychiatric evaluations
* Telehealth psychiatry
* Mental health myths
* What to expect at a psychiatry appointment
* Therapy vs. psychiatry
* Common medication questions
* Provider Q&A
* Coping strategies
* Mental wellness
* Patient FAQs
* Appointment availability
* Accepted insurance
* New-provider announcements
* Local New Jersey mental health resources
* Practice updates
* Behind-the-scenes content

HEALTHCARE CONTENT STANDARDS

Because Ravora Health operates in healthcare, accuracy, professionalism, and patient privacy are extremely important.

You must never create or publish:

* Fake patient stories
* Fake testimonials
* Patient information
* Screenshots containing patient information
* Medical guarantees
* Misleading health claims
* Fear-based healthcare marketing
* Fabricated statistics
* Clinical advice to individual patients
* Content copied from other creators without permission

Clinical and educational content may require review and approval before publishing.

You are not expected to make clinical decisions.

Your responsibility is to turn approved information, research, provider knowledge, and content ideas into strong social media content.

REQUIRED SKILLS

Strong candidates should have experience with several of the following:

* Social media content creation
* Short-form video editing
* Instagram Reels
* TikTok
* YouTube Shorts
* Canva
* CapCut
* Adobe Premiere Pro or similar software
* Graphic design
* Content calendars
* Caption writing
* Social media scheduling
* Content research
* Content repurposing
* Basic social media analytics
* Strong written English
* Reliable communication
* Strong attention to detail
* Ability to meet deadlines

Healthcare, mental health, wellness, medical, or professional-services experience is strongly preferred.

AI EXPERIENCE

We strongly prefer candidates who actively use modern AI tools.

Examples may include:

* ChatGPT
* Claude
* Gemini
* Canva AI
* CapCut AI
* ElevenLabs
* HeyGen
* AI image tools
* AI video tools

AI may be used for:

* Research
* Content ideation
* Hook development
* Caption drafts
* Script development
* Content repurposing
* Editing assistance

AI should improve productivity and creativity.

It should not be used to produce inaccurate, generic, or misleading healthcare content.

PREFERRED ADVERTISING & MARKETING SKILLS

Experience with any of the following is a plus:

* Google Ads
* Meta Ads Manager
* Google Analytics
* Google Business Profile
* UTM tracking
* Landing-page optimization
* Conversion tracking
* Paid social creative
* Understanding how organic and paid content support patient acquisition

Google Ads experience is preferred but not required for this position.

Candidates with paid advertising experience should include examples of campaigns they have worked on and performance metrics when available.

WHAT WE ARE NOT LOOKING FOR

We are not looking for someone whose work primarily consists of:

* Generic motivational quotes
* Basic Canva templates
* Low-effort AI-generated posts
* Random trend participation
* Low-quality faceless videos
* Content copied from competitors
* Posting without understanding why the content is being created

We want someone who understands that Ravora Health is a professional healthcare brand.

Creativity is encouraged.

Professionalism is required.

SUCCESS IN THIS ROLE

Performance will be evaluated based on areas such as:

* Content quality
* Video-editing quality
* Creativity
* Reliability
* Consistency
* Ability to generate ideas independently
* Ability to follow Ravora's brand
* Meeting deadlines
* Accuracy
* Communication
* Engagement trends
* Video performance
* Website traffic from social media
* Profile activity
* Content organization
* Ability to learn from analytics and improve future content

Follower count alone is not our primary measurement of success.

HOURS & COMPENSATION

This is initially a part-time position of approximately 25 hours per week.

Compensation: ₱18,000–₱23,000 PHP per month depending on experience, portfolio quality, video-editing ability, and overall skill level.

Exceptional candidates with a strong portfolio and strong short-form video skills may be considered above this range.

This role does not require working a full U.S. overnight schedule.

Much of the work can be completed asynchronously during your preferred working hours, although some scheduled overlap with U.S. Eastern Time will occasionally be required for meetings, feedback, and content coordination.

We are looking for a long-term team member.

As Ravora Health grows and our content production increases, there may be an opportunity for this position to expand into a larger or full-time role.

Performance and compensation may be reviewed after the initial 90-day period.

HOW TO APPLY

Please begin your application with the words:

RAVORA CONTENT

Applications that do not include these words may not be reviewed.

Please include the following:

1. INTRODUCTION

Tell us briefly about yourself and your social media/content experience.

2. YOUR BEST 3 PIECES OF WORK

Please send us the THREE pieces of content in your portfolio that best represent the quality of work you could produce for Ravora Health.

Please do not send us your entire portfolio.

We especially want to see:

* Short-form videos
* Reels
* TikToks
* YouTube Shorts
* Carousels
* Professional graphics

Please clearly state what you personally created or edited.

3. VIDEO EDITING SAMPLES

Provide at least 2 examples of short-form videos that you personally edited.

4. BEST-PERFORMING CONTENT

Show us one piece of short-form content you worked on that performed unusually well.

Please tell us:

* How many views or impressions it received
* Your role in creating it
* Why you believe it performed well
* What you learned from it

5. RELEVANT INDUSTRY EXPERIENCE

Tell us whether you have previously worked with:

* Healthcare
* Mental health
* Wellness
* Medical practices
* Professional services

Healthcare experience is preferred but not required.

6. YOUR CONTENT PROCESS

Imagine Ravora Health gives you this topic:

"5 things patients should know before their first psychiatry appointment."

Briefly explain how you would turn that one topic into content for:

* Instagram
* Facebook
* TikTok
* YouTube Shorts

7. AI TOOLS

Tell us which AI tools you currently use and provide specific examples of how you use them in your content workflow.

8. GOOGLE ADS / PAID ADVERTISING

If you have experience with Google Ads, Meta Ads, or other paid advertising platforms, briefly explain:

* What platforms you have used
* Your responsibilities
* Approximate ad spend managed
* Results or KPIs you tracked

This experience is preferred but not required.

9. SCREEN RECORDING

Please submit a short screen recording showing one of the following:

* Editing a short-form video
* Creating a carousel
* Working inside Canva
* Working inside CapCut or Premiere Pro
* Walking us through a project you personally created

The goal is simply to verify that applicants personally created the work shown in their portfolio.

10. AVAILABILITY & COMPENSATION

Please include:

* Hours available per week
* Preferred working schedule
* Any current full-time employment commitments
* Expected monthly compensation

PAID TEST PROJECT

Selected finalists may be invited to complete a small paid test project before a final hiring decision is made.

The project may include:

* Editing one short provider video
* Creating one Instagram carousel
* Writing one caption
* Creating one story sequence
* Suggesting 5 future content ideas

We will evaluate:

* Creativity
* Video-editing quality
* Visual quality
* Attention to detail
* Brand judgment
* Communication
* Ability to follow instructions
* Content strategy
* Overall fit with Ravora Health

ABOUT THE OPPORTUNITY

This is an opportunity to help build the digital presence of a growing U.S. mental health practice.

We want someone who is interested in becoming a long-term member of the Ravora Health team and helping us create a professional, recognizable, educational, trustworthy, and engaging mental health brand.