Social Media Content Specialist

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TYPE OF WORK

Full Time

SALARY

Php 35,000 - Php 45,000

HOURS PER WEEK

40

DATE UPDATED

Aug 29, 2026

JOB OVERVIEW

POSITION SUMMARY
We are seeking a creative, organized, strategic, and community-focused Social Media & Content
Specialist to support Highland Park Lapidary Co.’s growing presence across Facebook,
Instagram, YouTube, TikTok, Pinterest, and other digital platforms. This role will work closely
with the Social Media Manager and responsible for creating, organizing, publishing, analyzing,
and optimizing engaging content that aligns with the Highland Park Lapidary brand, voice, and
content standards. This is a hands-on content execution role. Content should consistently
support HPL’s core approach of providing the right information, the right tools, and the right
materials to help more people discover and enjoy the lapidary arts.



OBJECTIVES
To support Highland Park Lapidary Co’s social media and content strategy by creating and
publishing engaging, educational, and community-focused content that grows our online
audience, increases participation in Live events, increase traffic to our website, strengthens our
brand, and helps introduce more people to the world of lapidary arts.


Key Responsibilities

1. Social Media Strategy & Content
Support the development and execution of HPL’s social media strategy in alignment with
company culture, brand, and business goals.
Create and curate engaging text, image, and video content for Facebook, Instagram,
YouTube, TikTok, Pinterest, and other assigned platforms.

2. Content Creation & Copywriting
Write engaging captions, hooks, headlines, CTAs, and platform-specific content that is
educational, relatable, and community-focused.
Repurpose HPL videos, photos, LIVE events, customer stories, products, and educational
materials into social media content.
3. Content Calendar & Publishing
Manage and maintain the content calendar while ensuring consistent posting,
messaging, and brand voice across platforms.
Schedule and publish approved content accurately and on time, checking captions, links,
tags, dates, graphics, and other details.
4. Live Events, Giveaways & Campaigns
Create promotional, countdown, reminder, giveaway, and post-event content in
collaboration with event hosts, marketing, and the Social Media Manager.
Support campaigns and launches by communicating event details, registration
information, prizes, promotions, and CTAs clearly and accurately.
5. Social Media Content & Publishing
Create, organize, publish, and repurpose all types of social media content, including
posts, Reels, Shorts, Stories, videos, graphics, photos, Live content, educational
content, customer features, giveaways, and promotional content across assigned
platforms.
Identify strong content opportunities from HPL’s materials and adapt them into platform-
appropriate formats that are engaging, informative, consistent with the HPL brand, and
relevant to the community.
6. Community & Facebook Group Management
Monitor comments, messages, mentions, and community interactions and respond in a
timely, friendly, and professional manner.
Assist with HPL’s Facebook groups by reviewing profiles and posts for authenticity,
legitimacy, and compliance with community guidelines.


7. Customer Stories & Community Content
Collect and organize customer photos, videos, testimonials, workshop spotlights,
projects, and success stories.
Turn authentic customer and community experiences into engaging content that
strengthens HPL’s relationship with its audience.
8. Analytics & Performance
Monitor key social media metrics such as engagement, reach, traffic, views, and
conversions to identify what content performs best.
Monitor customer engagement and feedback in all social media platforms (e.g Reddit - customer feedback) in order to improve engagement and customer experience
Provide basic performance reports and use insights to improve future content, posting
strategies, hooks, and CTAs.
9. Paid Social & Partnerships
Assist with creating, launching, testing, and optimizing paid social media campaigns
under the direction of the Social Media Manager.
Support relationships and content collaborations with influencers, affiliates, brand
partners, and content creators to expand HPL’s reach and engagement.
10. Research, Trend, and Growth
Stay up to date with social media trends, platform updates, industry developments, and
emerging content tools and technologies.
Research new content opportunities and recommend ideas based on audience feedback,
trends, performance data, and HPL’s business goals.
11. Competitor analysis
Monitor and analyze competitor social media activities and identify relevant content trends, engagement opportunities, audience insights and behavior, and most importantly best practices or areas that should be and should not be adapted into Highland Park Lapidary's social media and content strategy.



COMPETENCIES
Strategic Thinking
Ability to align social media strategy with the company’s core values, culture, and customer experience
Skilled at developing data-driven content plans tailored to specific platforms and audiences.
Content Creation & Curation
Exceptional writing and visual storytelling skills.
Experience creating engaging and on-brand content across platforms like Instagram, TikTok, LinkedIn, and Facebook.
Understanding of different content formats (e.g., Stories, Reels, threads, short-form video).
Platform Expertise
Deep understanding of the latest trends, features, and best practices for major social media platforms.
Ability to quickly adapt to platform changes and emerging social channels.
Analytics & Performance Measurement
Experience setting KPIs and tracking performance using tools such as Meta Business Suite, and Google Analytics.
Ability to turn insights into actionable strategies that improve engagement and ROI.




Community Management
Strong interpersonal skills for engaging with followers and managing online communities.
Skilled at handling customer feedback, moderating comments, and maintaining brand tone.
Creativity & Innovation
Brings fresh, creative ideas to content and campaigns.
Comfortable experimenting with new formats, trends, and storytelling techniques.
Project & Time Management
Strong organizational skills with the ability to manage multiple campaigns and content calendars.
Able to meet deadlines in a fast-paced, dynamic environment.
Cross-functional Collaboration
Comfortable working with the management, core marketing, events, and event hosts
Excellent communication and presentation skills.
Paid Social Media (Preferred)
Experience with planning, launching, and optimizing paid social campaigns.
Knowledge of targeting strategies, A/B testing, and campaign reporting.
Audience & Brand Awareness
Deep understanding of audience behavior and how to create content that resonates.
Ability to maintain and strengthen brand voice across all social touchpoints.




EDUCATION AND EXPERIENCE

Bachelor’s degree in Business Administration, Marketing, Communications, Public Relations, Journalism, Digital Media or a related field.
2–4 years of professional experience managing social media accounts for a brand, agency, or organization.
Demonstrated success in creating and executing social media campaigns across multiple platforms (e.g., Instagram, TikTok, LinkedIn, Facebook, X/Twitter, YouTube).
Substantial experience with E-commerce platforms such as Shopify, Amazon and eBay.
Experience in managing system integration projects or tasks is a plus but not required.
Preferably with people management experience or has led a team.


PREFERRED QUALIFICATIONS
Hands-on experience with social media management and analytics tools (e.g., Meta Business Suite, Google Google Analytics).
Experience with paid social media advertising (e.g., Meta Ads Manager, Google Ads, LinkedIn Campaign Manager).
Portfolio or examples of successful social media content or campaigns.
Basic design or video editing skills (e.g., Canva, Adobe Creative Suite, CapCut, Photoshop).


WHO WE ARE
Highland Park is a company making equipment for artists, jewelers, and craftspeople to turn their creative visions into reality through gemstone and glass cutting, and polishing arts. Currently, we are seeking a Social Media and Content Specialist to support and manage our social media presence and engagement.


Our core values are the backbone of our business. We hire and promote based on our core values:
We are inspirational,
We are accountable,
We are transparent,
We are disciplined,
We are aligned, and
We are results-oriented.


COMMITMENT TO DIVERSITY
We hire and reward performance of people on what they bring and welcome diversity in our team. We hold our team to high standards, commitment to our people to grow and advance, develop themselves and be successful–empower you to build your personal, professional and financial well-being to help plan for your future.
Highland Park Lapidary is a diverse environment where we don’t discriminate against their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or age.


If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to ---------- a candidate? Please connect directly with your recruiter to discuss this opportunity.
Think you're a good fit? Please complete the job application form: ----------

SKILL REQUIREMENT
Social Media Content Creation Social Media Management Competitor Analysis
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