Social Media & Content Specialist

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: TYPE OF WORK

Gig

: SALARY

$500

: HOURS PER WEEK

20

: DATE UPDATED

Aug 13, 2026

JOB OVERVIEW

About True Cloud AI
True Cloud AI is a local managed services provider (MSP) that helps law firms with 5–25 attorneys reduce IT risk, protect client confidentiality, and run more productive practices. We provide IT support, cybersecurity, cloud services, and compliance-focused technology guidance.

We are not a national agency or a noisy social brand. We are a local, relationship-driven business that wants to become the most trusted technology resource for small law firms in our region.

Role Summary
The Social Media & Content Specialist will own True Cloud AI’s daily social media presence and content marketing efforts.

This role is not about selling on social media. Your job is to build a credible local brand, earn attention from law firm decision-makers and their referral networks, and drive organic traffic to the True Cloud AI website through helpful, educational content.

You will translate technical IT and cybersecurity topics into clear, practical content that helps law firm owners, office managers, and attorneys understand risk, productivity, and compliance — without jargon or scare tactics.

The ideal candidate understands that a 5–25 attorney law firm is not scrolling social media looking for IT support. They know how to create content that appears when those firms search, gets shared by local professional networks, and positions True Cloud AI as a helpful local expert before a sales conversation ever happens.

Principal Responsibilities
Content Planning and Execution
Build and maintain a content calendar across LinkedIn, Facebook, Instagram, YouTube, and Google Business Profile.

Write educational, plain-language copy for daily posts, short-form video scripts, infographics, and website/blog articles.

Repurpose social content into website articles, local SEO pages, email newsletter content, and downloadable resources designed to generate organic traffic.

Schedule and publish posts optimized for each platform, while keeping the website and local search presence in mind.

Maintain a consistent brand voice: clear, practical, trustworthy, and respectful of the legal profession.

Translate complex IT topics — cybersecurity, data backup, compliance, cloud migration, Microsoft 365, cyber insurance — into accessible content for non-technical law firm leaders.

Community Presence
Monitor and engage with comments, replies, DMs, and local community discussions daily.

Thoughtfully interact with local bar associations, chambers of commerce, legal technology vendors, insurance brokers, and other professional referral partners to build local visibility.

Maintain a professional online presence that reflects the trust and discretion expected by law firms.

Strategy and Innovation
Research and report on audience preferences, platform changes, and local SEO content opportunities.

Pitch new content ideas and formats to leadership.

Use analytics to measure what drives website traffic, engagement, and content downloads — not vanity metrics.

Identify opportunities to improve local brand visibility, including Google Business Profile updates, local search terms, and referral partner content.

Quality and Process
Follow established approval workflow to ensure brand alignment and technical accuracy before publishing.

Exercise strong attention to detail around grammar, punctuation, brand consistency, links, tags, and assets.

Flag potential issues proactively, especially around cybersecurity claims, compliance language, or client confidentiality.

Support day-to-day marketing operations such as project intake, Asana tracking, and content coordination.

Video Content (Desired, but Not Required)
Edit short-form video content for Instagram Reels, YouTube Shorts, and LinkedIn.

Identify relatable, professional formats and adapt them for a local B2B audience.

Minimum Qualifications
3–5 years of professional social media and/or content marketing experience.

Proven track record of creating content that drives measurable website traffic, engagement, or lead generation.

Experience writing for professional audiences; B2B, legal, healthcare, financial, or IT services experience strongly preferred.

Ability to translate technical or regulated subject matter into clear, compliant, non-salesy content.

Strong understanding of content marketing and local SEO basics.

Growth mindset with experience setting KPIs and using analytics to improve performance.

Excellent editing skills: grammar, punctuation, tone, and attention to detail.

Must be able to work Monday–Friday, 8:00 a.m.–4:00 p.m. US Eastern Time.

Preferred Qualifications
WordPress, SEO, Google Analytics, LinkedIn, Facebook, Instagram, YouTube

Short-form video editing experience

Experience in a managed services provider, legal services, or professional services environment

Familiarity with legal technology, cybersecurity, compliance, or IT support topics

Experience with Google Business Profile and local search

Application Note
Please submit a cover letter, resume, and portfolio showcasing relevant writing samples, particularly any work in B2B, professional services, legal, IT, or cybersecurity. Include metrics or outcomes where possible to demonstrate how your content increased website traffic, engagement, or leads.

SKILL REQUIREMENT

Social Media Content Creation Social Media Management Social Media Marketing

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Social Media & Content Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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