Social Media & Content Marketing Manager

About the Company

We are a growing Australian commercial services business, initially focused on commercial cleaning and expanding into additional commercial service categories.

We are building a strong, recognisable brand across multiple digital platforms and are looking for a capable Social Media & Content Marketing Manager to take ownership of our organic social media presence.

This is not a basic posting or Canva VA position.

We want someone who can develop ideas, create content, edit videos, use AI intelligently, understand what performs on each platform and consistently grow our online presence.

Your Main Objective

Build our business into a highly visible and credible brand within the Australian commercial services market through consistent, high-quality content.

You will be responsible for taking ideas, business information, industry topics and occasional real-world footage and turning them into content people actually want to watch, read and share.

A significant amount of content will need to be created using AI tools.

However:

It must NOT look, sound or feel like generic AI-generated content.

We want polished, natural, modern content that feels like it came from a real Australian business.

Platforms You Will Manage

You will take responsibility for our presence across:


Facebook
Instagram
LinkedIn
TikTok
YouTube
YouTube Shorts
Spotify / podcast platforms

Facebook Groups

Content should be adapted to each platform rather than simply posting exactly the same content everywhere.

What You'll Be Doing
Social Media Management

Plan and manage the overall social media content calendar.

Create and publish regular:

Posts
Reels
TikToks
YouTube Shorts
Long-form YouTube content
LinkedIn content
Stories
Carousels
Graphics
Educational content
Industry commentary
Brand-awareness content

Maintain consistent posting across all platforms.

Schedule content in advance and ensure channels remain active.

Monitor comments, messages and engagement and escalate genuine business enquiries to the appropriate tea ---------- mber.

Content Creation

Create content from both real company content and AI-assisted content.

When we provide site footage, photos, interviews, recordings, voice notes, testimonials or business updates, you will turn them into polished social content.

When real footage is not available, you will independently create high-quality content using:

AI image/video tools
Stock footage
Motion graphics
Voiceovers
Animation
Graphic design
Editing
Creative storytelling

The result must feel genuine and professional — not like obvious AI-generated filler.

You should be comfortable using modern AI tools for:

Content ideation
Research
Scripts
Graphics
Images
Video
Voiceovers
Editing
Repurposing
Captions
Content variations

AI should make you faster and more creative, not replace judgment or originality.

Short-Form Video

Short-form video will be a major part of the role.

You will:

Develop Reel, TikTok and Short concepts
Write strong hooks
Write short scripts
Source or create footage
Edit videos
Add captions
Select suitable audio
Create thumbnails and covers
Test different hooks and formats
Repurpose successful content

You must understand how to capture attention within the first few seconds.

Long-Form Content & Podcast

Help us develop longer-form authority content including:

YouTube videos
Interviews
Business discussions
Industry commentary
Educational videos
Podcast episodes

You will assist with editing, packaging and distribution.

A single podcast episode, interview or long-form video should be turned into multiple pieces of content across LinkedIn, Facebook, Instagram, TikTok and YouTube Shorts.

We want to extract maximum value from everything we create.


Facebook Group Creation & Management

Create and grow an industry-related >Facebook community connected to the markets we operate within.

You will:

Help develop the group's positioning
Grow group membership
Create regular discussion posts
Publish useful industry content
Encourage member participation
Moderate posts and comments
Remove spam
Identify useful discussion topics
Build relationships with members
Help turn the group into a genuine industry community

The group should not become a page filled with company advertisements.

The aim is to create something genuinely useful that builds authority and brand awareness indirectly.

Content & Competitor Research

Regularly research:

Commercial cleaning
Facility management
Australian businesses
Commercial property
Workplace trends
Commercial services
Customer pain points
Frequently asked questions
Competitor content
Industry developments
Viral formats
Trending topics
Relevant Australian news
Content opportunities

Turn useful topics into original content.

You should regularly bring us ideas rather than waiting to be told what to post.

LinkedIn & B2B Content

We sell to businesses, so LinkedIn is particularly important.

Create content that builds credibility with audiences such as:

Business owners
Facility managers
Operations managers
Office managers
Property managers
Procurement teams
Commercial property professionals
Senior decision-makers

Content should demonstrate that we understand commercial service delivery without becoming boring corporate advertising.

Community & Engagement

Organic social media is not only about publishing.

You will also:

Respond appropriately to comments
Engage with relevant industry accounts
Participate in suitable discussions
Follow relevant businesses and decision-makers
Identify partnership or collaboration opportunities
Encourage interaction with our content
Build relationships with complementary businesses and industry pages

No spammy engagement tactics.

Brand Management

Maintain consistency across all channels including:

Visual identity
Fonts
Colours
Graphic styles
Video style
Thumbnails
Language
Tone of voice
Messaging
Templates

You will help create and maintain a reusable content and brand asset library.

Our content should gradually develop a recognisable visual style.

Content Repurposing

One of the most important parts of this role is making content work harder.

For example, one 30-minute interview could become:

1 YouTube video
1 podcast episode
5–10 short videos
Several LinkedIn posts

Facebook posts
Instagram content
Quotes
Carousels
Educational posts
Future content ideas

You should naturally think this way.

Analytics & Improvement

Track performance across all platforms.

Monitor metrics including:

Reach
Impressions
Followers
Engagement
Video views
Watch time
Viewer retention
Shares
Saves
Website traffic
Enquiries generated
Top-performing topics
Top-performing formats

Provide a simple monthly report showing:

What was created
What performed
What did not perform
What was learned
What should be tested next

We care more about continuous improvement than impressive-looking reports.

Other Responsibilities

Depending on your skills, you may also assist with:

Blog content
SEO content

Email newsletters
Website content
Case studies
Customer testimonials
Google Business Profile content
Content collaborations
Industry outreach
UGC-style content
Content for advertising campaigns
Campaign concepts
Content libraries
Video thumbnails
Podcast graphics
Social media profile optimisation
Who We're Looking For

You should:

Have strong written English
Be able to write naturally for an Australian audience
Understand social media beyond simply scheduling posts
Have excellent attention to detail
Understand modern short-form video
Be able to edit professional-looking video
Have good visual design judgment
Be comfortable with AI content tools
Know how to make AI-assisted content look natural
Understand hooks, storytelling and retention
Be able to research unfamiliar industries
Work effectively from rough instructions
Generate your own content ideas
Be highly organised
Manage several platforms simultaneously
Understand B2B marketing
Use analytics to improve future content

Most importantly, we want someone who takes ownership.

We do not want to provide 30 individual instructions every week telling you exactly what to post.

We will provide business context, access, information and occasional raw content.

You should help turn that into an ongoing content and marketing machine.

Useful Tools & Experience

Experience with some of the following would be valuable:

Canva
CapCut
Adobe Premiere Pro
After Effects
Photoshop
ChatGPT
Claude
Midjourney
AI image generators
AI video generators
AI voice tools
Social scheduling platforms
Meta Business Suite
YouTube Studio
LinkedIn
Google Analytics

You do not need to know every tool listed.

We care more about what you can produce.

What Good Performance Looks Like

We expect to see:

Consistent posting without management chasing you
Increasing content quality
Increasing organic reach
Steady audience growth
More engagement from relevant Australian businesses
Stronger brand recognition
A growing library of reusable content
Successful content formats identified and repeated
An active industry >Facebook community
Increasing website traffic
Increasing enquiries originating from content
New content ideas proposed regularly
How to Apply

Please send:

A short introduction about yourself
Examples of social media accounts you have managed
Examples of short-form videos you personally created or edited
Examples of graphics or social content you have created
Any experience with LinkedIn or B2B content
The AI tools you currently use
Your internet speed and computer specifications
Your expected monthly salary in PHP
Your availability and preferred working hours
Application Task

Assume you are marketing an Australian commercial services company primarily targeting businesses.

Provide:

3 Reel/TikTok ideas
2 LinkedIn post ideas
1 concept for an industry Facebook Group
1 long-form YouTube or podcast idea

Do not send generic ideas such as "5 cleaning tips."

We want to see how you think.

Please include the words CONTENT MANAGER at the beginning of your application so we know you have read the complete job description.