Social Media & Content Manager

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TYPE OF WORK

Part Time

SALARY

$4/hour

HOURS PER WEEK

4

DATE UPDATED

Oct 6, 2026

JOB OVERVIEW

# Social Media Manager — Hair Care Brand

We are seeking a creative, strategic, and highly organized **Social Media Manager** to lead the social presence of a growing hair-care brand.

The ideal candidate has experience within the **beauty, hair-care, skincare, or cosmetics industry** and understands how to create elevated, engaging content that builds brand awareness, earns consumer trust, grows an audience, and ultimately drives sales.

This role requires someone who is equally comfortable developing a social strategy, creating beautiful content, writing compelling copy, using AI-powered creative tools, identifying trends, and analyzing performance.

## Responsibilities

- Develop and execute a cohesive social media strategy across platforms including **Instagram, TikTok, Facebook, and other relevant channels**
- Plan and manage a consistent weekly and monthly content calendar
- Create engaging content including Reels, short-form videos, graphics, carousels, Stories, educational posts, and promotional content
- Develop content that communicates the brand's identity, product benefits, story, and positioning in a polished and trustworthy way
- Use **AI-powered creative tools** to generate and enhance product imagery, lifestyle imagery, video concepts, advertisements, backgrounds, voiceovers, and other social content
- Maintain a consistent, elevated visual identity across all social channels
- Write engaging captions, hooks, calls to action, and other social copy in the brand's voice
- Research social media trends, sounds, formats, keywords, hashtags, and emerging opportunities relevant to beauty and hair care
- Develop creative concepts for product launches, promotions, seasonal campaigns, educational content, and brand-awareness campaigns
- Edit short-form video content for Instagram Reels, TikTok, and other platforms
- Schedule and publish content consistently
- Monitor comments, messages, mentions, and community engagement
- Help cultivate relationships with customers, creators, influencers, and potential brand partners
- Identify opportunities for influencer and user-generated content (UGC)
- Monitor competitor activity and trends within the hair-care and beauty industries
- Track social media analytics, including reach, engagement, follower growth, website traffic, conversions, and content performance
- Use performance data to continually improve content and social strategy
- Collaborate with the founder and other partners to ensure social content aligns with broader brand and business goals

## Qualifications

- **Minimum 2 years of professional social media management or social media marketing experience**
- **Minimum 1 year of experience working within the beauty, hair-care, skincare, cosmetics, or closely related industry**
- Strong understanding of Instagram and TikTok, including current algorithms, trends, Reels, Stories, and short-form video
- Demonstrated experience creating social content for consumer brands
- Experience using **AI image and content-generation platforms** to create high-quality branded content
- Proficiency with creative tools such as **Canva, CapCut, Adobe Creative Suite, or similar platforms**
- Strong short-form video editing skills
- Excellent copywriting, spelling, grammar, and communication skills
- Strong visual eye with an understanding of branding, typography, composition, and luxury/elevated consumer aesthetics
- Experience developing and managing social media content calendars
- Understanding of social media analytics and the ability to use data to improve performance
- Knowledge of influencer marketing, UGC, and creator partnerships
- Understanding of beauty-industry social trends and consumer behavior
- Highly organized and able to manage multiple projects and deadlines independently
- Detail-oriented with the ability to maintain a consistent brand voice and visual identity

## Preferred Qualifications

- Experience working specifically with **hair-growth, hair-care, or beauty brands**
- Experience growing a brand's social media presence from an early stage
- Experience with e-commerce brands and Shopify
- Experience creating social content designed to drive both brand awareness and conversions
- Familiarity with paid social advertising and creating ad-ready creative
- Experience sourcing and managing influencers or UGC creators
- Photography, videography, or advanced video-editing experience
- Portfolio demonstrating beauty, lifestyle, or consumer-product social media work

## What We're Looking For

We're looking for someone who doesn't simply post content—we want someone who **understands how to build a brand through social media**.

The right person will have a strong creative instinct, understand what makes beauty content feel aspirational and trustworthy, and be able to balance beautiful branding with content that performs. They should be proactive, comfortable bringing new ideas to the table, and excited about helping grow an emerging hair-care brand.

SKILL REQUIREMENT
Social Media Content Creation Social Media Management Video Editing
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