Social Media & Content Manager

Remote | Flexible Work | Luxury Medispa

Help Build One of the UK's Most Trusted Medispa Brands
This isn't a typical social media role.
We're not looking for someone to simply post on Instagram.
We're looking for someone who understands luxury branding, content strategy, consumer psychology and how to build trust through exceptional content.
Someone who understands that social media isn't about chasing trends or going viral.
It's about educating.
Building authority.
Creating trust.
Growing a community.
And ultimately helping more people choose Perfection.
If you're someone who believes every piece of content should have a purpose, we'd love to hear from you.

About Perfection
Perfection is a multi award-winning luxury Medispa nestled in the beautiful Cotswolds UK.

Since 2011 we've helped thousands of clients look and feel amazing through advanced laser hair removal, skin treatments, aesthetics and wellness.

We're proud to be recognised as one of the region's leading clinics.
Our clinic owner, Michelle, is a Professional Beauty Judge, industry educator and published co-author.
We've been featured in BBC, Vogue and Tatler.
We're home to:
• Gold Standard Lumenis Laser Technology
• A nationally recognised Level 7 Aesthetics Nurse
• Medical-grade skincare including ZO Skin Health, IMAGE Skincare, AnteAGE and Hypo21
• Over 550 five-star Google reviews
• More than 15 years of trusted experience
• One of the most established laser clinics in the area, offering permanent hair removal solutions for all hair colours
Our reputation has been built on expertise, honesty and exceptionally high standards.
Now we're looking for someone to help tell that story.

The Role
Your job isn't to create content.
Your job is to build one of the most recognisable luxury Medispa brands in the UK.
Every post should educate.
Every story should strengthen our relationship with our audience.
Every reel should reinforce why Perfection is different.
Every caption should build trust.
We're looking for someone who understands that the business which answers its customers' questions best earns their trust.
We don't want content for the sake of content.
We want content with purpose.

What You'll Be Responsible For
1. Planning & Organisation
We believe great content is planned, not rushed.
We work well in advance.
For example, whilst publishing July's content, we'd already expect August's content to in the process of being planned, created and approved.
You'll be responsible for:
• Monthly content planning/Content Calendar
• Scheduling content in advance
• Identifying upcoming post opportunities
• Ensuring content is ready well ahead of publication

2. Content Strategy
This role is as much about thinking as it is creating.
You'll identify what our ideal clients genuinely want to know and turn those questions into engaging content.
Rather than generic posts like "5 Benefits of HIFU", we'd much rather create content such as:
• Why are celebrities and leading skin specialists moving towards collagen stimulation treatments?
• Why doesn't every laser achieve the same results?
• Why are consultations so important?
• Why do results vary between clinics?
• Why is experience so important in laser hair removal?
• Why does medical-grade skincare make such a difference?
• What makes someone unsuitable for treatment?
• Why are our standards different?
Every client question is an opportunity to educate and build trust.

3. Content Creation
Create elegant, premium content including:
• Reels
• Educational carousels
• Photography
• Graphics
• Before and afters
• Client journeys
• Testimonials
• Team features
• Behind-the-scenes content
• Product education
• Campaign launches
We already have an extensive library of footage and photography and are continually filming new content, so you'll have plenty of high-quality assets to work with whilst also identifying opportunities for future filming.
Quality will always come before quantity.

4. Build Authority
Don't tell people we're experts. Show them.
Your content should continually reinforce our expertise through:
• Michelle's industry credentials
• Professional Beauty judging
• Published co-author status
• Awards
• BBC, Vogue and Tatler features
• Therapist qualifications
• Ongoing training
• Gold Standard technology
• Medical-grade skincare
• Clinical standards
• Treatment protocols
• Client journeys
• Before and after results
• Testimonials and reviews
• Behind-the-scenes preparation
• The luxury client experience

5. Community Management
We're looking to build a genuine community.
You'll:
• Respond to comments
• Reply to direct messages
• Encourage conversations
• Increase engagement
• Build relationships with our audience
We want to achieve a good response rate, with messages and comments responded to promptly within UK working time. One of our biggest goals is increasing meaningful engagement with our existing followers.

6. Analytics & Reporting
Produce a monthly performance report including:
• Reach
• Engagement
• Shares
• Saves
• Website clicks
• Consultation enquiries
• Best-performing content
• Audience insights
• Recommendations for the following month
We don't want vanity metrics.
We want actionable insights that help improve performance.

Brand Consistency Is Non-Negotiable
One of the biggest responsibilities of this role is protecting our brand.
People should recognise a Perfection post before they ever see our logo or username.
Every post should look and feel unmistakably Perfection.
Luxury brands aren't built by constantly reinventing themselves.
They're built through consistency.
You'll be expected to follow our brand guidelines meticulously, including:
• Typography
• Font choice
• Font sizes
• Colours
• Layouts
• White space
• Photography style
• Editing style
• Tone of voice
• Messaging
• Design hierarchy
This isn't an arts and crafts project.
Every piece of content should feel like it belongs to the same premium brand.

Publishing Expectations
We're not interested in flooding social media.
We'd rather publish fewer, exceptional pieces of content than lots of average ones.
Typically we'd expect:
• 4 Posts a week cross-posted across Instagram and Facebook (including weekends) with a buffer of 5 posts for occasions or feature events.
• Daily Stories
• Consistent community engagement
• Educational content throughout the month
The schedule should always be led by quality rather than volume.

Approval Process
All content, captions, campaigns and creative concepts must be submitted to Izzy for approval before sending back to Izzy for publication.
You'll work collaboratively, welcome feedback and continually refine content to ensure it reflects the Perfection brand.

The Person We're Looking For
You'll probably love this role if you:
• Have experience working with premium or luxury brands
• Understand aesthetics, skincare or the beauty industry
• Understand consumer psychology
• Think strategically rather than tactically
• Have an excellent eye for detail
• Understand branding
• Love educating through content
• Can write exceptional copy
• Understand content strategy
• Enjoy analysing performance
• Take genuine pride in your work
• Care about quality more than quantity

You Notice The Things Others Miss
You notice inconsistent fonts.
You notice when spacing is slightly off.
You notice poor alignment.
You notice weak copy.
You notice when something doesn't feel premium.
You understand that luxury is built through consistency and attention to detail.

We'd Love You To Bring...
• Fresh ideas
• Commercial thinking
• Initiative
• Curiosity
• A willingness to challenge ideas constructively
• Recommendations backed by data
• A genuine desire to build something exceptional
We're not looking for someone to simply complete a task list.
We're looking for someone who wants to become a guardian of our brand.

How We Work
This is a remote position with semi-flexible working hours.
We don't micromanage.
We hire talented people, trust them to do great work and give them ownership.
In return, we expect initiative, accountability and exceptionally high standards.

Technology & AI
We embrace technology and use AI every day to help us work smarter.
We're always open to new tools that improve efficiency, generate ideas, support research and streamline workflows.
However, AI should enhance creativity, not replace it.
We're looking for someone who understands where AI adds value and where genuine human insight, experience and judgement are irreplaceable.
Content should never feel generic, templated or obviously AI-generated.
Every piece of content should reflect the Perfection brand, our expertise and our personality.
AI can help us work faster.
It should never dilute the quality of our brand.

How We'll Measure Success
Success isn't measured by follower numbers.
Or how many posts go live.
Success looks like:
• A social media presence that is instantly recognisable as Perfection.
• Increased engagement from our existing audience.
• More meaningful conversations.
• More shares and saves.
• More consultation enquiries.
• Consistent daily Stories.
• Stronger brand recognition.
• A growing library of educational evergreen content.
• Followers choosing Perfection because they already trust us before they even enquire.

Sound Like You?
If you're excited by the idea of building a recognisable luxury brand, creating content that genuinely helps people, and becoming part of a business with exceptionally high standards, we'd love to hear from you.
Please send us:
• Your CV
• A short cover letter telling us why this role interests you
• Examples of social media accounts you've managed
• Examples of content you're most proud of
• Any relevant analytics or results you've achieved