Social Media Content Manager

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TYPE OF WORK

Part Time

SALARY

$6

HOURS PER WEEK

20

DATE UPDATED

Dec 10, 2025

JOB OVERVIEW

Social Media Content Manager

Seniors Helping Seniors® Mid-South Georgia

Job Overview
Seniors Helping Seniors® Mid-South Georgia is seeking a creative, joyful, and mission-driven Social Media Content Manager to bring our brightly colored, relationship-centered brand to life across Facebook, Instagram, and LinkedIn. This role will be central to sharing the heart of who we are: real relationships, mature caregivers, meaningful ---------- nts, and the JOY that comes from offering help that feels like it’s coming from a friend.

As a key member of our growing team, you will develop engaging, high-impact content that showcases the unique spirit of Seniors Helping Seniors®—from caregiver–client stories, to reels that capture everyday magic, to seasonal content that brings smiles to caregivers, seniors, and families alike.

Key Responsibilities
Content Strategy & Development

Create and execute a comprehensive social media content strategy that reflects our joyful, relationship-focused brand identity.

Develop high-quality, engaging video reels, stories, static posts, and graphics tailored to each platform (Facebook, Instagram, LinkedIn).

Produce educational and helpful content including:

RN-led care tips

Safety guidance

Aging-well resources

Caregiver spotlight features

Capture and share authentic stories that highlight the meaningful connections between our caregivers and clients.

Develop seasonal and event-based content celebrating seniors, caregivers, holidays, awareness months, and community initiatives.

Brand Voice & Creative Execution

Use our signature Seniors Helping Seniors® bright, whimsical red–yellow–blue brand palette and warm tone to differentiate us from every other home care agency.

Maintain consistent brand voice and visual identity across all content.

Collaborate with leadership to highlight new services, community partnerships, and organizational milestones.

Engagement & Community Building

Manage daily social media activity including posting, responding to comments/messages, and fostering an uplifting community presence.

Monitor caregiver and family engagement trends to refine content for maximum impact.

Identify creative opportunities to expand reach and deepen connection with seniors, caregivers, and referral partners.

Analytics & Reporting

Track performance metrics, conduct monthly insights reporting, and adjust strategy based on what resonates most with our audience.

Stay current with social media trends—especially those relevant to storytelling, senior care, and community engagement.

Qualifications

Proven experience creating social media content for a brand—preferably in caregiving, healthcare, lifestyle, or community-based organizations.

Ability to produce compelling reels, short-form videos, and story-driven content.

Strong writing skills with an ability to capture a warm, joyful, compassionate voice.

Experience with design tools such as Canva, CapCut, Adobe Express, or similar.

Demonstrated ability to translate real stories into visually appealing content that builds trust and connection.

Understanding of social media analytics and performance measurement.

A heart for seniors, caregivers, and community impact—a storyteller who values purpose.

Why Join Seniors Helping Seniors®?

Because we are not just another home care company.
We are a mission of Love in Abundance, built on relationships, compassion, maturity, and JOY.

You will play a pivotal role in showing the world what sets us apart—how deeply we care, how brightly we shine, and how beautifully seniors thrive when supported by someone who truly understands them.

This role is your opportunity to elevate a brand that is changing the narrative of aging, one meaningful connection at a time.

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