Social Media Content & Growth Strategist

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: TYPE OF WORK

Part Time

: SALARY

Salary $5.hour/$750/month.

: HOURS PER WEEK

20

: DATE UPDATED

Apr 10, 2026

JOB OVERVIEW

We are seeking a Social Media Content & Growth Strategist to develop and execute a high-impact content and audience growth strategy for Toivoa Coaching and our NBHWC faculty-led coaching program. This role will focus on building brand awareness, increasing follower engagement, and expanding our reach across LinkedIn (primary), Facebook, and Instagram (secondary).

Our mission is to expand access to mental health and wellness coaching support for individuals experiencing anxiety, depression, chronic pain, disabilities, military-connected communities, and college populations.

Key Responsibilities
Develop and manage a comprehensive social media content calendar
Create and deliver 20 posts for Toivoa Coaching and 20 posts for NBHWC faculty/Coach Christopher (40 total posts) monhly
Write engaging, mission-driven content tailored to LinkedIn, Facebook, and Instagram
Lead LinkedIn audience growth strategy as the primary channel
Repurpose and cross-promote content across three major community platforms/websites
Design content that builds trust, credibility, and engagement within target communities
Support storytelling that highlights lived experience, coaching impact, and program outcomes
Provide recommendations for increasing follower growth, engagement, and reach
Align content strategy with organizational goals around recruitment and program awareness

Qualifications
Experience in social media strategy, content marketing, or digital growth roles
Strong writing skills with ability to translate mission-driven work into engaging content
Proven experience growing LinkedIn or professional audiences
Familiarity with health, wellness, coaching, or behavioral health spaces preferred
Ability to manage content calendars and execute consistently
Strong understanding of cross-platform content adaptation (LinkedIn, Facebook, Instagram)
Experience working with nonprofits, education programs, or healthcare-related organizations is a plus

Preferred Skills
Knowledge of NBHWC coaching or health coaching space
Experience with community-based or mission-driven organizations
Basic analytics/reporting on engagement and growth metrics
Content storytelling using lived experience and human-centered narratives
Impact of This Role

This role will directly support expansion of access to coaching programs that address anxiety, depression, chronic pain, and disability-related needs. By growing our digital presence, you will help us connect with individuals who share lived experience and are seeking meaningful career pathways in health and wellness coaching.

SKILL REQUIREMENT

Content Creation Social Media Content Creation Audience Engagement

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Social Media Content & Growth Strategist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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