Social Media Content & Growth Specialist

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TYPE OF WORK

Any

SALARY

1250/Month

HOURS PER WEEK

50

DATE UPDATED

Aug 31, 2026

JOB OVERVIEW

Full-Time Remote – Philippines

MTLI Group is looking for a highly creative, analytical, fast-moving Social Media Growth, Virality & Content Specialist to help us build a large organic audience across multiple social media platforms.

This is NOT a traditional social media coordinator role.

The goal of this position is simple:

Create large volumes of content, aggressively test what works, generate multiple viral or breakout videos every month, and consistently grow followers, reach, traffic, and engagement across all of our social accounts.

We expect approximately 300 pieces of content per week across our network of accounts and platforms.

You will be responsible for the full content cycle:

Research → Ideas → Creation → Editing → Clipping → Design → Posting → Testing → Analytics → Optimization → Repurposing

Primary Goal: Growth & Virality

Your job is not simply to keep our social accounts active.

Your job is to help them grow.

We want someone who is obsessed with:

• Views
• Reach
• Watch time
• Retention
• Shares
• Saves
• Comments
• Followers
• Profile visits
• Website traffic
• Viral and breakout content

Every week you should be studying what is working and using that information to make the next round of content better.

Viral Content Expectations

We want to consistently produce content capable of breaking out beyond our existing audience.

Our target is to generate multiple viral or high-performing videos every month across our network of accounts.

You should understand:

• Strong first-second hooks
• Pattern interrupts
• Curiosity gaps
• Storytelling
• Retention editing
• Watch-time optimization
• Looping
• Thumbnail and title psychology
• Controversial or debate-driven hooks where appropriate
• Educational hooks
• Transformation content
• Before-and-after content
• Satisfying industrial footage
• Trend adaptation
• Platform-native editing

You should be able to look at analytics and explain WHY a video worked or failed.

300 Pieces of Content Per Week

Our content operation is built around volume and intelligent repurposing.

Target:

Approximately 300 finished content assets per week.

This may include:

• TikToks
• Instagram Reels
• YouTube Shorts
• Facebook Reels
• LinkedIn videos
• Graphics
• Carousels
• Photo posts
• Before-and-after posts
• Stories
• Project highlights
• Recruitment posts
• Educational content
• Leadership content
• Thumbnails
• Alternate hooks
• Alternate edits
• Platform-specific versions

300 pieces does not mean 300 completely unique ideas.

A strong piece of footage should be multiplied into many different assets.

For example:

One warehouse automation project could become:

10 short-form clips

5 different hooks

3 different edits of the strongest clip

Before-and-after content

Project statistics

Educational clips

A carousel

Several graphics

Stories

Recruitment content

Customer-proof content

Different platform versions

Your job is to maximize the value of every piece of content we capture.

Content Ideation

You will be expected to create new ideas every week without waiting for management to tell you what to post.

Develop content around:

• Industrial construction
• Warehouse automation
• Racking
• Conveyor systems
• Robotics
• Material handling
• Large warehouses
• Manufacturing
• Logistics
• Construction
• Skilled trades
• Equipment
• Project transformations
• Business growth
• Leadership
• Recruiting
• Behind-the-scenes content

We want content that is interesting even to people who do not work in construction.

Think:

“How do we make a massive warehouse installation interesting enough that someone stops scrolling?”

Market & Viral Research

Research social media daily.

Study:

• Competitors
• Construction creators
• Business creators
• Manufacturing accounts
• Logistics accounts
• Engineering accounts
• Viral industrial videos
• TikTok trends
• YouTube Shorts trends
• Instagram trends
• Emerging formats
• Hooks
• Editing styles
• Topics gaining traction

Maintain a content research database containing winning examples and ideas we can adapt.

We expect you to bring recommendations to us, not the other way around.

Video Editing & Clipping

You will edit raw footage into high-retention content.

This includes:

• Strong hooks in the first 1–3 seconds
• Fast pacing
• Captions
• Subtitles
• Sound effects
• Music
• B-roll
• Zooms
• Graphics
• Pattern interrupts
• Calls to action
• Retention-focused editing

You should be comfortable testing multiple versions of the same video.

If a concept has potential, we may create:

Hook A
Hook B
Hook C

and test all three.

Graphic Design

You will also create:

• Social media graphics
• LinkedIn carousels
• Infographics
• Before-and-after graphics
• Project statistics
• Recruitment graphics
• Customer proof
• Case studies
• Thumbnails
• Story graphics
• Promotional creative

Multi-Account Growth

We will operate multiple accounts across:

• TikTok
• Instagram
• YouTube
• Facebook
• LinkedIn
• X
• Other relevant platforms

These may include:

• Main MTLI corporate accounts
• Industry-specific accounts
• Racking accounts
• Automation accounts
• Construction accounts
• Recruitment accounts
• Regional accounts
• Leadership / founder content
• Clipping-style accounts

Your responsibility is to help grow the entire network.

Core KPIs
Content Production

300 finished content assets per week

Viral / Breakout Content

Goal:

Multiple breakout or viral-performing videos every month across the account network.

Because platform distribution cannot be guaranteed, performance will be evaluated based on repeated testing, breakout frequency, reach, retention, and improvement over time.

Follower Growth

Every assigned account should show measurable follower growth.

We will track:

Net new followers per week
Net new followers per month
Follower growth percentage
Cost of content production per follower gained

Total Reach

Increase total monthly organic reach across the account network.

Views

Increase total monthly video views.

Watch Time

Improve average watch time and completion rate.

Engagement

Increase:

• Shares
• Saves
• Comments
• Likes
• Reposts

Shares and saves will be especially important because they indicate content people actually value.

Traffic

Increase:

• Profile visits
• Website visits
• Direct inquiries
• Social-attributed leads

Testing Volume

Continuously test:

• Hooks
• Titles
• Thumbnails
• Lengths
• Editing styles
• Posting times
• Topics
• Calls to action

Winning Content Replication

Every winning piece of content should generate additional variations.

If something works, we do not move on immediately.

We double down on it.

Weekly Reporting

Each week you will provide a report showing:

• Total pieces created
• Total pieces posted
• Views by platform
• Top 10 pieces of content
• Follower growth
• Total reach
• Engagement
• Shares
• Saves
• Website traffic
• Viral / breakout posts
• Best-performing hooks
• Worst-performing posts
• What you learned
• What you will test next week

We want decisions based on data.

Who We Want

We want someone who is:

• Obsessed with social media growth
• Extremely creative
• Extremely fast
• Competitive
• Data-driven
• Comfortable testing constantly
• Comfortable failing and trying again
• Strong at video editing
• Strong at graphic design
• Strong at content research
• Strong at spotting trends
• Able to manage a high content volume
• Capable of working independently

You should naturally spend time studying why content goes viral.

Preferred Experience

We strongly prefer candidates who have previously:

• Grown TikTok accounts
• Grown Instagram accounts
• Grown YouTube Shorts accounts
• Operated clipping pages
• Operated theme pages
• Managed high-volume content accounts
• Generated videos with 100K+ views
• Generated videos with 500K+ views
• Generated videos with 1M+ views
• Built audiences organically

We care about evidence.

Show us what you have actually grown.

Application Requirements

Please send:

Resume
Portfolio
Links to accounts you personally managed
Current follower count and starting follower count for accounts you grew
Screenshots or links showing your top-performing videos
Your highest-viewed video
Examples of videos you personally edited
Examples of graphics you personally created
Your experience with clipping accounts
Your experience creating viral content
Your average weekly content output
Editing software you use
Graphic design software you use
AI tools you use
Expected monthly salary in PHP
Application Question

Start your application with:

“I BUILD CONTENT FOR GROWTH, NOT JUST POSTING.”

Then answer:

What is the largest account you have personally helped grow, what did you grow it from and to, and what specific actions caused the growth?

Unpaid Practical Test

Shortlisted candidates may receive raw MTLI footage and be asked to:

• Create 10 short-form videos
• Develop at least 3 different hooks for the strongest video
• Create 2 graphics
• Provide 15 new content ideas
• Identify 10 viral content references we could adapt
• Explain which content they believe has the highest viral potential and why
• Build a sample one-week distribution plan

We are looking for someone who can combine creativity, speed, analytics, volume, and experimentation to build a major social media presence.

If you only want to schedule posts, this position is not for you.

If you want to build accounts, chase breakout content, test constantly, and help create millions of impressions, we want to hear from you.

SKILL REQUIREMENT
Instagram marketing Social Media Video Editing AI Video Creation
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