Social Media Content & Growth Specialist

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TYPE OF WORK

Full Time

SALARY

1000 / month

HOURS PER WEEK

40

DATE UPDATED

Aug 28, 2026

JOB OVERVIEW

**Full-Time | Remote | starting $1,000 USD/month**

Den Defenders is looking for a **Social Media Content & Growth Specialist** to help us get more out of the content we create.

We manufacture premium security doors and window screens and are investing heavily in organic social media. Our local content creator handles filming and creating content. **Your job is what happens after the content is created** — publishing, repurposing, testing, engaging with our audience, and turning attention into real conversations and leads.

This is **not** a basic “post three times a week” role. We want someone who understands social media, thinks creatively, pays attention to what is working, and constantly looks for ways to improve performance.

### What You'll Do

**Manage & Grow Social Accounts**

* Publish and schedule content across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms
* Manage Stories, comments, and DMs
* Keep accounts active, organized, and on-brand
* Engage with relevant communities, businesses, creators, and potential customers

**Repurpose & Edit Content**

* Turn existing content into multiple platform-specific versions
* Edit and shorten videos
* Create different hooks, captions, subtitles, covers, and thumbnails
* Create Reels, Shorts, Stories, and other variations

**Test & Improve Content**

* Test hooks, video lengths, captions, covers, CTAs, reposts, and alternate versions
* Track performance and identify what works
* Look for opportunities to improve reach, engagement, and leads

**Community & Lead Generation**

* Respond naturally to comments and DMs
* Answer basic questions and continue conversations with potential customers
* Identify and pass qualified leads to our sales team
* Participate in relevant Facebook groups, Reddit, LinkedIn, and local communities without being spammy

**Research & Social Listening**

* Monitor competitors, trends, customer questions, and conversations
* Identify common objections and questions that could become future content
* Share useful content ideas and opportunities with our content creator

### How We'll Measure Success

Our biggest KPI is **organic leads and customer conversations generated through social media.**

We'll also track:

* Meaningful comments and DMs
* Followers gained
* Engagement and shares
* Video views
* Content tests completed
* Winning content variations
* Leads and appointments generated when trackable

We care more about **reaching the right audience** than getting meaningless views.

### We're Looking For Someone Who

* Has real experience managing social media accounts
* Has strong short-form video editing skills
* Understands Instagram, Facebook, TikTok, YouTube Shorts, and LinkedIn
* Writes naturally and conversationally in English
* Understands basic social media analytics
* Is comfortable testing new ideas
* Is organized and detail-oriented
* Takes initiative without needing step-by-step instructions
* Has good judgment when representing a company online
* Understands the difference between genuine engagement and spam
* Has experience with tools such as **CapCut, Premiere Pro, Canva, Meta Business Suite, and AI video tools**
* Is creative, persistent, and willing to figure things out when something doesn't work

Experience with **home improvement, construction, security, or other service-based businesses** is a plus.

### How to Apply

Please send us:

1. A short introduction about yourself
2. Examples of social media accounts you've managed
3. **2–3 short-form videos you've personally edited**
4. A brief explanation of your work on each account/video
5. The social platform you understand best and why
6. Proof of organic social media growth you've achieved

**Video Question — Required**

In your application video, please answer:

> **Imagine we post a Reel showing someone trying to break through one of our security screens. It gets 75,000 views, 300 comments, and several people asking about the price. What would you do next?**

We're more interested in **how you think** than a perfectly formatted résumé or AI-generated answer.

### Compensation

**Starting salary: $1,000 USD/month**

* Performance-based salary review after 3 months
* Bi-weekly payment via PayPal or Payoneer
* 13th-month Christmas bonus
* Opportunity for compensation to grow as your impact grows

We're looking for someone who wants to **grow with the company and help build one of the strongest social media brands in our industry.**

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