Social Media & Brand Content Strategist

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TYPE OF WORK

Any

SALARY

$5/hr

HOURS PER WEEK

TBD

DATE UPDATED

Oct 20, 2026

JOB OVERVIEW

We are seeking a highly creative, experienced Social Media & Brand Content Strategist to help develop, manage, and grow multiple brands.

This is not simply a social media posting position. We need someone who understands brand strategy, visual identity, audience growth, graphic design, and modern content creation.

The ideal candidate is trend-savvy, strategically minded, highly creative, and capable of transforming ideas into compelling marketing campaigns.

Key Responsibilities

Develop and execute effective brand strategies across multiple businesses.

Create cohesive visual identities and maintain consistent branding.

Design original, professional-quality graphics, promotional materials, and social media content.

Produce engaging Instagram Reels, TikTok videos, short-form content, and carousels.

Research and implement emerging social media trends, viral formats, and creative strategies.

Develop content calendars and manage consistent publishing schedules.

Create marketing campaigns designed to increase brand awareness, engagement, leads, and conversions.

Write compelling captions, headlines, hooks, and calls to action.

Analyze content performance and recommend improvements.

Proactively contribute creative ideas and strategic recommendations.

Required Skills & Experience

Minimum 3 years of professional experience in social media management, digital marketing, content creation, or brand development.

Proven experience developing or growing a brand, with measurable results.

Advanced graphic design skills beyond Canva. Must be proficient in Adobe Photoshop, Illustrator, Figma, or comparable professional design software.

Strong video editing skills using CapCut, Adobe Premiere Pro, After Effects, or similar software.

Excellent understanding of Instagram, Facebook, TikTok, and current content trends.

Ability to create original designs rather than relying primarily on templates.

Strong understanding of typography, color theory, composition, and visual branding.

Excellent English communication and copywriting skills.

Ability to manage multiple brands with different audiences and visual identities.

Strong organizational skills and ability to work independently.

The Ideal Candidate

We want someone who:

Has a strong creative eye and exceptional attention to detail.

Understands what makes content stand out in today's crowded social media environment.

Is constantly researching new trends, creative techniques, and platform changes.

Thinks strategically about brand positioning and audience growth.

Can take a concept and develop it into a polished, professional campaign.

Is comfortable receiving feedback and making revisions.

Takes initiative rather than waiting for step-by-step instructions.

Understands how to balance beautiful design with measurable marketing results.

Can transition between different brand personalities and target audiences.

Important: We are NOT looking for someone who relies exclusively on Canva templates, schedules generic posts, or simply follows instructions without contributing creative ideas.

We want a true creative partner who can help build brands.

Preferred Qualifications

Experience working with U.S.-based businesses.

Experience developing brand guidelines and marketing strategies.

Knowledge of AI-powered creative and content production tools.

Experience with paid social media advertising creatives.

Experience creating high-performing short-form videos.

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