Social Media Account Manager (Instagram & TikTok), Remote

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TYPE OF WORK

Part Time

SALARY

$835 per month

HOURS PER WEEK

20

DATE UPDATED

Sep 29, 2026

JOB OVERVIEW

Social Media Account Manager (Instagram & TikTok), Remote
Panther | Design-First Smartwatches

About Panther

Panther is a design-first technology brand making consumer electronics defined by timeless design, premium materials, and minimalist innovation. Our smartwatches, the Panther Eclipse and the upcoming Panther Solstice, are built to be purposeful tools, not distractions, and to hold up as well on the wrist as they do in daily life. We're based in New York and growing fast, and we're looking for someone to own our organic presence on Instagram and TikTok.

The Role

You'll take full ownership of Panther's organic Instagram and TikTok, from strategy to posting to reporting. We want someone who understands that a premium watch sits between fashion and tech, and who can make content that feels as considered as the product while still being native to each platform. This is a long-term, remote role, and you'll help lead content for our Solstice launch this fall.

What You'll Do

Build and run the organic content strategy for Instagram and TikTok, including content pillars, posting cadence, and a monthly calendar
Concept, script, and edit short-form video (Reels and TikToks), plus carousels, Stories, and static posts
Spot relevant trends, sounds, and formats early and adapt them in a way that fits a minimalist, premium brand
Write captions and on-screen copy in a voice that's confident, clean, and understated
Manage community engagement: replies, comments, DMs, and interacting with relevant creators and accounts
Plan and roll out content around product launches, including the Panther Solstice
Track performance and share a simple monthly report on reach, engagement, follower growth, and what we're learning
Work with footage we provide and, where needed, coordinate with UGC creators or photographers

What We're Looking For

5+ years managing brand social accounts, with strong hands-on experience on both Instagram and TikTok
Experience in fashion, wearables, watches, jewelry, or consumer tech (please show us this work)
A portfolio of accounts you've managed or grown, with real results (follower growth, views, engagement, or sales impact)
Excellent video editing skills in CapCut, Premiere Pro, or similar
Strong eye for aesthetics: you understand premium, minimalist brands and can keep a feed cohesive without making it boring
Fluency in US social media culture and trends, and excellent written English
Reliable, proactive communicator who can work independently
Available for at least 3–4 hours of overlap with US Eastern Time (9 a.m.–6 p.m. ET)

Nice to Have

Experience launching a physical product on social
Comfort filming product content yourself (we can ship product to you)
Experience working with UGC creators or influencers
Basic graphic design skills (Canva, Figma, or Adobe)

Details

Remote, open to candidates worldwide
Part-time or full-time: [choose one]
Compensation: [insert rate, e.g. hourly or monthly]
Start date: As soon as possible

How to Apply

Send us:

Links to 2–3 Instagram or TikTok accounts you've managed, plus a sentence on your role and results for each
Your portfolio or 3–5 examples of short-form videos you've edited
A short note (a few sentences) on one idea you'd try for Panther's TikTok, and why

Shortlisted candidates will be asked to complete a small paid trial project.

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