Short-Term Rental Operations & Social Media Marketing

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: TYPE OF WORK

Full Time

: SALARY

750 - 1050

: HOURS PER WEEK

40

: DATE UPDATED

Sep 4, 2026

JOB OVERVIEW

Our luxury short-term property management company is based in Northern California, managing high-end vacation rental homes for discerning owners in Sonoma County, CA, and Asheville, NC. We deliver five-star guest experiences and white-glove service to homeowners. We're looking for a dedicated, detail-oriented, and creatively-minded Virtual Assistant to support both our day-to-day operations and our growing marketing efforts.

JOB DESCRIPTION
This is a hybrid role split between short-term rental operations and social media & digital marketing. On the operations side, you'll support guest communication, property issue resolution, and vendor coordination. On the marketing side, you'll help us grow two audiences at once: guests who book our properties, and homeowners who are considering us to manage their homes. You'll create content, manage our social channels, build simple marketing funnels, and support email campaigns designed to convert both audiences.

This role is ideal for someone who is equally comfortable jumping into an operational fire drill and building out a content calendar or Instagram Reel the same afternoon.

RESPONSABILITIES
OPERATIONS
- Manage guest communication and respond promptly to inquiries.
- Handle guest-reported property issues, maintenance concerns, and repair requests.
- Coordinate with cleaners, inspectors, maintenance technicians, contractors, and other vendors.
- Follow up on repairs and maintenance to make sure issues are resolved.
- Keep the team updated on property issues, repairs, and vendor visits.
- Coordinate and schedule property cleanings.
- Manage vacation rental listings, calendars, schedules, and guest reviews.
- Maintain accurate guest, property, maintenance, and vendor records.
- Assist with other administrative and operational tasks as needed.

SOCIAL MEDIA & MARKETING
- Create engaging content (photos, captions, short-form videos/Reels, graphics) that showcases our properties and guest experiences.
- Manage and grow our presence on Facebook, Instagram, and LinkedIn — including posting, scheduling, community engagement, and responding to comments/DMs.
- Develop and maintain a content calendar that balances guest-facing content (destination inspiration, property features, guest stories) with owner-facing content (why homeowners trust us to manage their properties, case studies, results).
- Build and optimize simple marketing funnels to capture leads from both prospective guests and prospective homeowners (landing pages, lead magnets, opt-in forms).
- Support email marketing campaigns — building sequences, writing copy, segmenting lists, and tracking performance for both guest nurture and homeowner acquisition campaigns.
- Assist with website content updates and basic SEO to improve visibility for both rental bookings and owner-acquisition searches.
- Monitor and report on social media and campaign performance (engagement, follower growth, click-through and conversion rates), and suggest improvements.
- Research trends, hashtags, and competitor activity in the luxury short-term rental space to keep our content fresh and relevant.
- Assist with other marketing and administrative tasks as needed.

WORKING HOURS (PST)
Friday, Saturday & Sunday: 3:00 PM – 12:00 AM PST
Wednesday & Thursday: 8:00 AM – 5:00 PM PST
Days Off: Mondays and Tuesdays PST

REQUIREMENTS
============
OPERATIONS
2+ years of experience in hospitality, short-term rentals, property management, or a similar role.
Prior experience working with both Airbnb and VRBO platforms.
Experience using ClickUp and OwnerRez (preferred).
Comfortable using time-tracking software.
Comfortable coordinating with vendors and handling maintenance-related concerns.

MARKETING
Demonstrated experience creating content for and managing Facebook, Instagram, and LinkedIn (please share examples/portfolio if available).
Experience with email marketing tools (e.g., Mailchimp, Klaviyo, ActiveCampaign, or similar) and building simple marketing funnels or landing pages (e.g., via Canva, Mailchimp, HubSpot, Wix, or similar).
Basic graphic design and short-form video editing skills (Canva, CapCut, or similar).
Basic SEO knowledge.
Understanding of lead generation — able to think in terms of both guest bookings and homeowner acquisition.

GENERAL
Excellent written and verbal communication skills in English.
Strong customer service and problem-solving skills.
Strong organizational and multitasking abilities.
Self-motivated, proactive, reliable, and able to work with minimal supervision.
Comfortable wearing two hats — able to shift smoothly between operational tasks and creative marketing work.

SALARY
Between $700 and $950 per month, depending on experience.

OTHER
When you apply for this position, please start your response with "The Philippines is a beautiful country."

SKILL REQUIREMENT

Property Management Social Media Marketing Virtual Assistant

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Short-Term Rental Operations & Social Media Marketing

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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