Short-Form Video Editor & Social Media Marketing Assistant

About Camp Cake

Camp Cake is a growing women-focused fitness, wellness and community brand based in Florida. Our signature experiences combine glute-focused workouts, music, lifestyle, connection and live events.

Camp Cake is more than a workout class. The long-term goal is to build a recognizable community and lifestyle brand that women want to be part of — whether or not they have attended an event yet.

I also create content through my personal platform as a fitness trainer, founder and lifestyle creator. The two brands are connected, but Camp Cake needs to develop its own identity, audience and voice rather than relying on my personal page or collaborative posts for every piece of content.

I'm looking for a creative and proactive Short-Form Video Editor & Content Marketing VA who understands how to turn raw footage into content that feels like community — not a nonstop advertisement.

This is NOT simply a basic video-cutting or talking-head editing position.

You should understand short-form storytelling, event content, lifestyle/creator content, social media marketing and how different types of content work together to build familiarity, trust, community and eventually conversions.

The Content You'll Be Editing

A large portion of our content will NOT be traditional talking-head videos.

You may receive footage from:
- Camp Cake fitness events
- Women working out, dancing, laughing and interacting
- Event setup and behind-the-scenes moments
- Crowd reactions and community moments
- Fitness demonstrations and educational content
- Trainer/founder lifestyle content
- Day-in-the-life and vlog-style footage
- Event promotion shoots
- Testimonials
- Brand partnerships
- Fitness classes and workouts
- Travel or preparation for events
- Raw candid moments that can become relatable or entertaining content

You should be able to look through raw footage and recognize the story or content opportunity inside of it, rather than waiting for me to explain every cut.

One event may need to become a recap Reel, a community-focused Reel, a funny/relatable post, a promotional teaser, a workout clip, a founder BTS video, an attendee-focused piece and several Stories.

I want someone who can see those possibilities.

Our Content Philosophy
Not every post should say “BUY A TICKET.”
Our content should make women think:
“This looks fun.”
“These seem like my kind of people.”
“I want to be part of this.”
“I wish I was there.”
“When is the next one?”

Then, when we do ask them to buy a ticket, the relationship has already been built.

Event promotion should often feel like storytelling, entertainment, lifestyle or community content with a natural CTA attached — not an advertisement disguised as a Reel.

I want someone who understands the difference between:

Selling an event and Building a community that wants to attend the event.

Brand Look & Personality

Camp Cake should feel:

Feminine. Pink. Girly. Confident. Grown. Fun. Current. Social. Community-driven. Culturally aware.

Think feminine and polished — not childish, overly cutesy or cheesy.

Our visual identity includes pinks, green, light orange, tan and feminine design elements, but editing should still feel modern and elevated.

Content should feel like something you'd naturally want to send to your girlfriend — not like a corporate fitness commercial.
My personal content can be slightly more personality-driven, trainer/lifestyle-focused and vlog-like.

Camp Cake content should increasingly have its own recognizable voice and identity, even when I am not the center of the video.

What You'll Help With
You'll help me edit short-form content for Instagram Reels and TikTok, especially event, lifestyle, fitness and community footage.

You'll also help:
- Identify strong hooks and the best first 1–3 seconds of a video
- Turn raw footage into compelling short-form stories
- Repurpose one shoot or event into multiple unique pieces of content
- Add captions, text, cuts, zooms, sound effects, B-roll, music and transitions when appropriate
- Make creative editing decisions without over-editing
- Identify funny, emotional, energetic, relatable or community-focused moments in footage
- Research trends, sounds, formats and content opportunities that actually fit our brand
- Develop weekly content around community-building, events, fitness, lifestyle and brand awareness
- Create promotional content that doesn't feel like constant advertising
- Suggest ideas based on content analytics and past performance
- Help improve shares, saves, reach, engagement and conversions
- Assist with captions, hooks and CTAs
- Help build Camp Cake as a standalone social media brand
- Help distinguish Camp Cake content from my personal trainer/creator content
- Help organize our content library so strong footage can be reused strategically
- Assist with basic Canva graphics and social media assets
- Research relevant brands and partnership opportunities when needed
- Assist with organizing outreach, leads and other marketing tasks

Tools We Use or May Use
Instagram, TikTok, CapCut, Canva, Google Drive, Google Sheets, ManyChat, email marketing platforms and AI tools such as ChatGPT.

Experience with everything is not required.
Strong short-form video editing skills are required.
CapCut experience is strongly preferred.

You May Be A Great Fit If You
Understand that editing a fitness event requires a different approach than editing a podcast clip.
You know how to make someone who wasn't at an event feel something from watching it.
You understand Reels/TikTok storytelling and attention retention.
You can recognize when a clip should be high-energy versus emotional, funny, informative, aspirational or community-focused.
You understand that every Reel doesn't need 17 sound effects and flying captions to be engaging.
You know how to create a strong opening without relying exclusively on talking-head hooks.
You understand social media analytics beyond follower counts and likes.
You can identify why certain content performs better than other content.
You have strong English communication skills.
You are organized, reliable and comfortable receiving feedback.
You can follow an established brand while bringing creative ideas of your own.
You are proactive and willing to research something before asking me how to do every step.

Experience with fitness, wellness, lifestyle, events, creators or women-focused brands is a major plus.

Important Portfolio Note
Most of our content will include events, lifestyle footage, fitness, community moments and promotional storytelling.
Talking-head and educational editing experience is useful, but a portfolio containing only podcast clips, talking heads or tutorial videos will not fully demonstrate what I'm looking for.
If your portfolio is primarily talking-head content but you believe you can excel with event/lifestyle footage, you're still welcome to apply — finalists will have an opportunity to demonstrate that ability through a small paid test.

Application Instructions
Please begin your application with the word CAKE so I know you read the full description.

Please include:
1. A link to your portfolio.
2. 3–5 short-form videos that best demonstrate your creative editing ability. At least 2 should ideally involve event, lifestyle, fitness, travel, vlog, montage or other non-talking-head footage.
3. Any social media accounts you've helped manage, edit for or grow.
4. In a few sentences: If I gave you footage from a women's fitness event, how would you turn it into multiple different pieces of content without making every video feel like an advertisement?
5. In a few sentences: How would you make Camp Cake feel like a community online instead of simply an event company selling tickets?
6. Your experience with CapCut and Canva.
7. Your typical turnaround time for a 30–60 second Reel/TikTok.
8. Your availability for approximately 10 hours per week.

Compensation: $4.00 USD/hour for approximately 10 hours per week.

There is potential for additional hours and increased compensation based on performance and business growth.
Finalists may be asked to complete a small PAID editing test using real Camp Cake footage.