Shopify Website & Conversion Optimisation Specialist

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TYPE OF WORK

Full Time

SALARY

US$6–9/hour depending on experience

HOURS PER WEEK

40

DATE UPDATED

Sep 25, 2026

JOB OVERVIEW

Full-Time | Remote – Philippines | Australian Business Hours
We are looking for an experienced Shopify Website & Conversion Optimisation Specialist to continuously improve the performance of a growing Australian e-commerce website.
This is not a basic Shopify admin, product-listing or graphic-design role.
Your job is to identify where customers are struggling, find opportunities to improve the shopping experience, recommend solutions, implement improvements where appropriate and measure whether they worked.
Responsibilities
- Analyse the customer journey from landing page through checkout.
- Identify conversion friction and usability problems.
- Improve product pages, collection pages and navigation.
- Improve product discovery, filters and search.
- Review mobile usability and conversion.
- Analyse add-to-cart, checkout and conversion performance.
- Identify reasons customers may hesitate or abandon purchases.
- Improve product information, trust signals, delivery information and customer confidence.
- Improve cross-sells, upsells, bundles and related-product merchandising.
- Review competitor and leading e-commerce websites for opportunities.
- Use Shopify Analytics, GA4 and other available data to identify problems.
- Recommend and implement CRO improvements.
- Assist with A/B testing where appropriate.
- Work with our technical/marketing team where development is required.
- Measure results after changes are implemented.
- Maintain a prioritised CRO/improvement backlog.
- Proactively identify opportunities rather than waiting for management to assign every task.
What We're Looking For
Essential
- Strong hands-on Shopify experience.
- Genuine CRO / conversion optimisation experience.
- Strong understanding of e-commerce customer journeys.
- Experience analysing conversion funnels.
- Strong mobile UX understanding.
- Shopify Analytics experience.
- GA4 experience preferred.
- Commercial thinking — understand that the objective is increased sales and gross profit, not simply making the website look better.
- Strong analytical and problem-solving ability.
- Able to explain why you recommend a change.
- Able to measure results after implementation.
- Good written English.
- Proactive and comfortable working independently.
Highly Regarded
Experience with:
- large Shopify catalogues;
- home improvement;
- furniture/appliances;
- considered-purchase products;
- A/B testing;
- heatmaps/session recordings;
- Shopify apps;
- bundles and upsells;
- checkout optimisation;
- technical Shopify work.
What Success Looks Like
We care about measurable improvement, including:
- Conversion rate
- Add-to-cart rate
- Checkout completion
- Revenue per visitor
- Average order value
- Product discovery
- Mobile performance
- Reduction in customer friction
You will be expected to identify problems, recommend solutions and measure the outcome.
Working Hours
Monday–Friday: Sydney business hours
Pay
US$6–9/hour depending on experience
We will pay toward the top of the range for someone with strong, demonstrated Shopify CRO experience.
How to Apply
Please answer briefly:
1. How many years have you worked with Shopify?
2. Describe one real conversion problem you identified on an e-commerce website.
3. What data showed you there was a problem?
4. What did you change?
5. What happened to conversion, revenue, AOV or another relevant metric afterwards?
6. Which tools have you used: GA4, Shopify Analytics, heatmaps, A/B testing, etc.?
7. What parts of Shopify can you personally implement versus requiring a developer?
8. Expected hourly rate and earliest start date.
Please use real examples and actual results where possible. AI may be used for grammar or formatting, but generic or invented case studies will not be considered. We may ask you to explain your examples during an interview.

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