Shopify Store builder

# Shopify Store Builder / CRO Specialist – Women’s Fashion E-Commerce

We run a growing women’s fashion e-commerce brand selling primarily in the European market. We are looking for an experienced **Shopify Store Builder / E-Commerce VA** who can build high-quality Shopify stores from scratch and create a system that makes adding and launching new products fast and consistent.

This is **not simply a product-listing position**.

We need someone who understands how to build a professional, trustworthy and **conversion-focused fashion store** — from the overall Shopify theme and product-page structure to product imagery, copywriting, sizing information, bundles, social proof and CRO elements.

## What You'll Be Doing

You will help build and optimize our Shopify store from the ground up.

Your responsibilities will include:

* Building and customizing Shopify stores from scratch
* Creating clean, professional women's fashion storefronts for European customers
* Building homepage, collection, product and supporting pages
* Creating a **high-quality reusable product page template** that can easily be plugged into new products
* Designing product pages specifically for **conversion rate optimization**
* Importing and building products using **POKY and KOPY**
* Using **Claude and ChatGPT** for product copy, research and workflow assistance
* Using **Higgsfield** to create and improve high-quality fashion product imagery and creative assets
* Selecting, editing and organizing professional product images
* Making sure AI-generated imagery looks realistic, consistent and appropriate for a legitimate fashion brand
* Writing and improving product titles, descriptions, benefits and selling points
* Creating accurate, easy-to-understand **size charts**
* Creating product variants, pricing, SKUs and other product information
* Building product bundles, quantity offers and upsells
* Adding social proof and trust-building elements
* Creating clean collection pages and organizing navigation
* Optimizing the mobile shopping experience
* Maintaining consistent branding, typography, spacing and imagery throughout the store
* Quality-checking the entire storefront before launch

## Product Page & CRO Expectations

We do not want generic Shopify product pages.

Every important product page should feel like it belongs to an established women's fashion brand and should be designed to make the purchasing decision as easy as possible.

You should understand how to properly structure elements such as:

* Strong product imagery
* Clear product titles
* Pricing and promotional offers
* Variant and size selectors
* Size guides
* Product benefits and descriptions
* Fit and sizing information
* Material and care information
* Shipping and returns information
* Trust elements
* Customer reviews and social proof
* Product bundles
* Quantity offers
* Cross-sells and complementary products
* Frequently bought together sections
* FAQ sections
* Clear calls to action
* Sticky Add to Cart where appropriate
* Mobile-first layouts

You should understand **why these elements improve conversions**, rather than simply adding them because you were told to.

## Reusable Product Template

One of the most important parts of this position is creating an excellent **plug-and-play product template**.

Once the initial store and system are built, we want to be able to add new women's fashion products quickly without rebuilding every page from scratch.

The template should maintain consistent:

* Layout
* Branding
* Typography
* Product imagery standards
* Size-chart formatting
* Product descriptions
* Social proof
* Trust elements
* Bundles and offers
* CRO sections
* Mobile formatting

The goal is to create a scalable system where new products can be added quickly while still maintaining a high-quality storefront.

## Tools You Must Be Comfortable With

Strong experience with the following is highly preferred:

**Shopify** – Store building, themes, product templates, collections, navigation and product management

**POKY** – Product importing and product workflow

**KOPY** – Product copy and listing optimization

**ChatGPT** – Copywriting, research and workflow assistance

**Claude** – Copywriting, research and workflow assistance

**Higgsfield** – Creating high-quality AI fashion/product imagery and creative assets

Experience with additional Shopify CRO, review, bundle, upsell or page-building apps is a strong plus.

## What We're Looking For

You must have:

* Previous experience building Shopify stores from scratch
* Proven experience working with a **fashion or apparel brand**
* A portfolio of Shopify stores or product pages you have personally worked on for fashion brands
* Strong understanding of Shopify product-page CRO
* Strong eye for visual design
* Ability to recognize the difference between a generic dropshipping store and a polished fashion brand
* Experience creating reusable Shopify product templates
* Strong attention to detail
* Ability to create high-quality product imagery
* Ability to use AI tools effectively without producing generic-looking AI content
* Understanding of women's fashion sizing and size-chart presentation
* Good written English
* Ability to work independently after onboarding
* Ability to follow an existing brand style while also making intelligent improvements

Experience with visually driven e-commerce brands is a strong plus. Knowledge of European e-commerce and women's fashion customers is also highly preferred.

## Quality Standard

We care much more about **quality and attention to detail than simply completing tasks quickly**.

The finished store should look like a real European women's fashion brand — not a quickly assembled dropshipping website.

We expect you to notice things like inconsistent image ratios, poor spacing, awkward copy, incorrect size charts, weak product images, inconsistent fonts, unnecessary sections, poor mobile formatting and anything else that reduces trust or conversion rate.

You should be the type of person who notices these problems without needing us to point out every single one.

## About the Role

This is intended to become a long-term position for the right person.

The initial phase will focus heavily on **building the Shopify store, establishing our design standards and creating the reusable product-page system**.

Once the store structure and templates are established, the role will expand into launching products, improving existing pages, testing new offers and continuously improving the storefront.

We want someone who can eventually take ownership of the Shopify storefront rather than requiring step-by-step instructions for every task.

## How to Apply

Please send:

1. Links to **2–5 Shopify stores for fashion or apparel brands** you have personally worked on.
2. Examples of fashion product pages you built or optimized.
3. Briefly explain exactly what you did on each store you send us.
4. Tell us about your experience working directly with fashion or apparel brands.
5. Tell us which of these tools you have experience with: **POKY, KOPY, ChatGPT, Claude and Higgsfield.**
6. Tell us about any Shopify CRO, bundle, upsell or review apps you have experience using.
7. Send an example of what you consider a **high-converting women's fashion product page** and briefly explain why you think it converts well.

Please do not send stores you did not personally work on.

**Start your application with the word "VELVET"** so we know you read the entire job posting.

Applications without VELVET at the beginning will not be considered.