Shopify Store Manager and Landing Page / CRO Builder

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TYPE OF WORK

Full Time

SALARY

1200

HOURS PER WEEK

40

DATE UPDATED

Sep 3, 2026

JOB OVERVIEW

Role overview:

You will own our Shopify storefront: building and optimizing landing pages, supporting launches and promotions, and keeping the store running well day to day. Our site takes heavy traffic from Meta and Google paid ads, so every page you build has real spend behind it and conversion rate is the number that matters.

We will often hand you a rough idea rather than a finished spec. You take it and build the page to the standard of the rest of the site. You will work directly with the founder and marketing team.

Look at our store before applying. That will tell you most of what this job is.

What you'll do:

- Build and optimize high-converting Shopify landing pages and product pages
- Turn rough concepts into finished, on-brand pages without needing every detail specified
- Build comparison pages, advertorials, and prelanders for paid traffic campaigns
- Build page variants for testing, since we test landing pages continuously against live ad spend
- Support product launches, promotions, and seasonal campaigns, including banners, hero sections, and announcement bars
- Implement CRO features: sticky add-to-cart, upsells and bundles, review and trust sections, FAQs, mobile-first optimizations
- Keep listings, collections, images, and copy accurate and current
- General store upkeep: broken links, mobile rendering issues, app settings, page speed

About RuffRover:

RuffRover is a fast-growing US-based ecommerce pet travel brand. We make premium products that help people travel with their dogs more safely and comfortably. Our flagship product, the RuffRover 2.0, has shipped to thousands of pet owners. Small, fast-moving team with a strong focus on customer experience and long-term growth.

What we're looking for:

- Real hands-on Shopify experience. You have built pages, not just watched someone else do it
- Comfortable in a premium theme with a page builder, and able to go into HTML, CSS, or Liquid when a section needs it
- CRO mindset. You think about what a page is supposed to do, not just how it looks
- Speed. Campaigns wait on pages, so turnaround matters as much as polish
- Strong eye for modern ecommerce design and UX
- Mobile-first thinking. Most of our traffic is on phones and most mistakes show up there first
- You catch your own errors before we do
- Work independently, take ownership, move fast
- Reliable English over Slack and WhatsApp, stable internet, your own computer

Nice to have:

- Landing pages built for Meta or Google paid traffic
- Upsells, bundles, and AOV optimization
- A/B testing, basic copywriting
- Canva, Figma, or Photoshop
- Pet, lifestyle, or DTC brand experience

Why join RuffRover:

Fully remote with high ownership. Direct access to the founder, no layers to work through. Your work shows up in revenue quickly and you will see the results. Real growth potential as the company scales.

How to apply:

Start your application with the word STOREBUILD so we know you read this.

Then send:

Links to 3 Shopify pages you built
Any conversion results or metrics from past work, if you have them
One sentence on what you would change first on our product page and why

Shortlisted applicants get a small paid test task: build one landing page from a wireframe and copy doc. Long-term contractor role with room to grow.

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