Shopify + Klaviyo Specialist (Store Setup, Optimization & Lifecycle Marketing)

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TYPE OF WORK

Full Time

SALARY

30,000

HOURS PER WEEK

40

DATE UPDATED

Nov 22, 2025

JOB OVERVIEW

Shopify + Klaviyo Specialist (Store Setup, Optimization & Lifecycle Marketing)

We’re looking for a Shopify expert first, with strong Klaviyo skills, who can fully set up, configure, optimize, and manage every part of a Shopify store. You must be confident navigating all Shopify settings—from themes to checkout to apps—and know how to turn a store into a high-converting, revenue-producing machine.

If you know Shopify inside and out and also understand how to use Klaviyo to drive repeat purchases—this role is perfect for you.

Key Responsibilities
Full Shopify Setup, Configuration & Management (Primary Focus)

You must be able to set up, edit, and optimize all Shopify settings, including:

Storewide Settings

General settings (store details, billing, locations, inventory settings)

Checkout settings (customer accounts, checkout rules, order status pages)

Shipping & delivery (rates, rules, zones, third-party carriers)

Taxes, payments, duties, and markets setup

Metafields setup across products, variants, collections, and orders

Theme Customization & Optimization

Install, modify, and optimize themes (including custom sections)

Edit layouts, templates, and blocks to match brand needs

Apply UX/CRO improvements for higher conversion

Troubleshoot theme issues, app conflicts, and styling problems

Product, Collection & Catalog Management

Create, edit, and bulk-upload products via CSV

Manage variants, pricing, SEO fields, tags, and collections

Improve PDP and collection layouts for higher engagement

Maintain clean catalog structure and consistent formatting

Apps, Integrations & Store Enhancements

Install, configure, and optimize Shopify apps

Set up upsells, bundles, reviews, subscriptions, search filters

Connect Shopify to Klaviyo, ShipStation, Google, Meta, TikTok, etc.

Implement automation and workflow improvements using Shopify Flow

Performance, Analytics & CRO

Track and optimize:
conversion rate, AOV, add-to-cart %, checkout completion, returning customers

Manage speed optimization (apps, theme assets, image compression)

Implement A/B tests based on insights from heatmaps and analytics

Klaviyo Email & Lifecycle Marketing (Secondary but Strong Focus)

Build and optimize Klaviyo flows:
Welcome, Abandon Cart, Browse Abandonment, Post-Purchase, Winback, VIP, Sunset, Review

Build personalized segments using Shopify behavioral and purchase data

Create high-converting campaigns and promotional emails

Use dynamic product recommendations, conditional blocks, and predictive analytics

Maintain deliverability and list health through engagement and list cleaning strategies

Tools You’ll Use

Shopify (expert-level)

Shopify apps (upsells, reviews, bundles, SEO, CRO tools)

Klaviyo (advanced)

Instantly (outreach)

GoHighLevel

Canva, ChatGPT, and other AI creative tools

Bonus: HTML/CSS for theme/email customization

Requirements

2+ years hands-on Shopify management experience (not just store building—full settings control)

Strong understanding of Shopify theme structure, CRO, and UX

Experienced Klaviyo user (flows, segmentation, campaigns, analytics)

Able to troubleshoot issues across themes, apps, and integrations

Strong English writing and communication

Detail-oriented, analytical, and organized

Compensation & Growth

PHP 25,000 – 45,000/month

Long-term growth as store revenue increases

Key Performance Indicators
Shopify KPIs

Store conversion rate

AOV & returning customer rate

Catalog accuracy & store speed

Checkout and add-to-cart improvements

Klaviyo KPIs


Email
-attributed revenue

Campaign and flow performance

List health and engagement metrics

Growth in active subscribers

SKILL REQUIREMENT
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