Shopify Ecommerce Operator / CRO Specialist – Beauty Brand

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TYPE OF WORK

Part Time

SALARY

$4-6/h

HOURS PER WEEK

20

DATE UPDATED

Sep 8, 2026

JOB OVERVIEW

We are a fast-growing US-based beauty and fashion ecommerce brand looking for a Shopify Ecommerce Operator / CRO Specialist.

This is NOT a basic Shopify VA or product uploading role.

We are looking for someone who can look at ecommerce data, identify why customers are not converting, and independently improve the website to increase conversion rate, AOV, revenue, and repeat purchases.

WHAT YOU WILL BE RESPONSIBLE FOR

1. CRO / Conversion Rate Optimization
- Analyze and improve homepage, collection pages and product pages
- Improve product titles, benefits, CTA, reviews, UGC, FAQ, shipping/returns and trust elements
- Optimize mobile shopping experience
- Improve Add-to-Cart, Cart, Upsell, Bundle and Checkout experience
- Identify friction in the customer journey
- Run or propose conversion experiments and track results

2. Ecommerce Data Analysis
You must be comfortable analyzing:
- Sessions
- Conversion Rate
- Add-to-Cart Rate
- Reached Checkout
- Purchase Rate
- AOV
- Bounce Rate
- Returning Customer Rate

You should be able to use Shopify Analytics and GA4 to identify where customers are dropping off and explain WHY.

3. Product & Merchandising Strategy
- Identify best sellers, traffic products, profit products and high-ticket products
- Manage collections and product positioning
- Analyze SKU performance
- Recommend which products should be promoted, bundled, discounted or removed
- Help improve inventory sell-through

4. Shopify Store Management
You should be confident with:
- Products
- Collections
- Tags
- Metafields
- Variants / SKU
- Inventory
- Discounts
- Gift Cards
- Draft Orders
- Shipping
- Shopify Markets
- Customers and Orders
- Shopify Theme Editor

Basic HTML / CSS / Liquid knowledge is a plus.

5. Klaviyo / Email Marketing
Experience with the following flows is strongly preferred:
- Welcome Flow
- Abandoned Cart
- Browse Abandonment
- Checkout Abandonment
- Post Purchase
- Review Request
- Winback
- VIP
- Back in Stock

6. Promotions & AOV Growth
You should understand how to create and analyze:
- Bundles
- Buy More Save More
- Free Shipping Thresholds
- Gift With Purchase
- Limited Drops
- Flash Sales
- VIP Early Access
- Abandoned Cart Offers

7. Basic Shopify SEO
- Product Titles
- Meta Titles
- Meta Descriptions
- URLs
- Alt Text
- Internal Links
- Collection SEO
- Broken Links / 404s

WHO WE ARE LOOKING FOR

- 2+ years hands-on Shopify experience
- Previous DTC ecommerce experience
- Beauty, fashion, jewelry, cosmetics or accessories experience is highly preferred
- Strong understanding of CRO and ecommerce funnels
- Comfortable using Shopify Analytics and GA4
- Klaviyo experience strongly preferred
- Able to work independently without waiting for the founder to assign every task
- Strong attention to detail and visual taste
- Good written English

IMPORTANT:

We are NOT looking for someone whose experience is mainly:
- Uploading products
- Processing orders
- Writing product descriptions
- Basic customer service

We are looking for someone who understands ecommerce growth.

TO APPLY

Please answer ALL of the following questions:

1. Tell us about ONE Shopify store where you personally improved conversion rate. What was the conversion rate BEFORE and AFTER?

2. If website traffic increases by 40% but sales stay the same, what are the first 3 things you would investigate?

3. If Add-to-Cart Rate is low, what are the first 3 things you would change on the product page?

4. Which Klaviyo flows have you personally built?

5. Please send examples of Shopify stores you have personally worked on and explain exactly what YOU did.

6. What Shopify / ecommerce metrics do you check every day?

Please start your application with the word "LOVEVIAN" so we know you read the entire job post.

Applications without answers to these questions will not be considered.

SKILL REQUIREMENT
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