Senior Video Editor & Creative Strategist — Ecommerce, Meta Ads & VSLs

We’re looking for an experienced Video Editor and Creative Strategist to take ownership of performance creatives for our ecommerce brands.

We currently generate five-figure daily revenue and are scaling toward six figures per day. We need someone who can deliver at that pace, think independently, and connect creative decisions to business results.

You must have hands-on experience creating video ads for Scandinavian ecommerce brands and other European markets. Please include relevant examples in your application.

THE ROLE

You will own the creative process from research and concept development through scripting, editing, performance analysis, and iteration.

We will provide winning ads, customer insights, and performance data so you understand what has worked. Your job is to turn those insights into fresh concepts, stronger angles, and original executions.

Simply copying existing ads, changing captions, or swapping clips is not enough. You should understand why an ad works and use that understanding to create something new.

We expect you to identify what is needed, make informed decisions, and deliver without requiring detailed instructions for every script, scene, or edit.

WHAT YOU WILL DO

• Develop original ad concepts, hooks, angles, and scripts based on customer motivations, objections, product positioning, and performance insights.

• Create short-form direct-response ads, UGC-style creatives, product demonstrations, and longer video sales letters.

• Plan and produce B-roll, including original AI-generated footage where appropriate, and source suitable licensed assets when needed.

• Build complete ads with strong pacing, clear storytelling, effective voiceovers, readable captions, sound design, and relevant visuals.

• Adapt creatives for Scandinavian and other European audiences, paying attention to language, cultural context, credibility, and buying behavior.

• Analyze creative performance using metrics such as hook rate, retention, CTR, conversion rate, CPA, and ROAS. Understand these metrics in the context of spend, audience, offer, and landing-page performance.

• Identify why an ad is succeeding or underperforming, then propose specific changes and new tests.

• Maintain an organized creative testing process with clear hypotheses, consistent file naming, and documented learnings.

WHAT WE REQUIRE

• Proven experience editing direct-response video ads for Scandinavian brands and other EU ecommerce markets.

• A portfolio demonstrating both strong editing and strategic thinking.

• Experience writing original scripts and building VSLs with a clear hook, problem, product explanation, proof, objection handling, and call to action.

• The ability to turn customer research and performance data into creative decisions.

• Strong judgment when selecting or creating B-roll. Visuals should support the message and product accurately.

• Reliable communication, fast execution, attention to detail, and the ability to manage several creative tests at once.

• Ownership of the work: proactively suggest ideas, flag missing information, solve problems, and follow through.

• Your own editing software, creative tools, and any subscriptions needed to produce the work.

Success in this role means consistently producing fresh, well-reasoned creatives, learning from their performance, and improving the next round of ads.

IMPORTANT — UNPAID TRIAL AD

If your portfolio is shortlisted, you will be asked to create one unpaid trial ad so we can assess your actual editing, scripting, and creative strategy skills.

You must use your own software, tools, and subscriptions to complete the test.

Please apply only if you accept these conditions and can independently deliver work that matches the quality of your portfolio. This helps both sides avoid wasting time.

IMPORTANT — WRITE YOUR OWN APPLICATION

AI-generated applications will be ignored and will not receive a response.

Write your application in your own words. We want specific examples of your experience, your contribution to the work, and how you think about creative performance. Generic cover letters and copy-paste answers will not be considered.

HOW TO APPLY

Please include:

Three to five relevant ads you personally worked on, including at least one VSL or longer direct-response video.

The Scandinavian and European brands or markets you have worked with. If client names are confidential, describe the market, product category, and your responsibilities.

Your exact contribution to each example: strategy, research, scripting, B-roll, editing, or the complete process.

One example of how you used performance data to improve a creative. Explain the problem, what you changed, and the result. Redacted screenshots are welcome where you have permission to share them.

The tools you use for editing, research, B-roll production, and AI-assisted creative work.

Your weekly availability, earliest start date, and expected hourly or monthly rate.

Confirmation that you understand and accept the unpaid trial requirement and will use your own tools.

We are hiring as soon as possible and are looking for a reliable, long-term collaborator. Applications with relevant work examples and clear evidence of independent thinking will receive priority.