Senior SEO Strategy & Content Ops Lead

FULL-TIME, REMOTE-BASED, WORK FROM HOME

Interested candidates, please submit your resume to Privacy Ninja at ---------- look forward to welcoming a new member to our team!

Important Notes for Applicants
-> This is a full-time remote position. While the role is remote, the successful candidate is expected to work within Privacy Ninja’s standard working hours of 10:00 AM to 7:00 PM (Singapore Time).
-> Please apply only if you are able to commit to these working hours and the full-time nature of the role.
-> This position includes a 3-month probationary period. A separate probationary remuneration package will apply during this period.
-> All applications will go through an initial screening stage before interviews are scheduled. Candidates who are shortlisted for the interview stage are expected to come prepared to discuss their experience, past work, and approach to SEO and content execution.

ROLE PURPOSE:
To own and drive search visibility, content authority and execution quality across all Privacy Ninja digital properties.

This role is accountable for the performance, quality and continuous improvement of our search ecosystem across traditional search engines and emerging AI-powered search experiences (e.g. Google AI Overviews, ChatGPT and Gemini).

Beyond technical SEO expertise, we are looking for someone who takes ownership, communicates proactively, exercises sound judgement and drives initiatives through to completion with minimal supervision. This is a high-ownership individual contributor role. You will not manage people, but you will be expected to own outcomes.

CORE RESPONSIBILITIES

1. Ownership, Planning & Decision-Making
Responsibilities:
--> Take ownership of Privacy Ninja's SEO performance across all assigned digital properties (10 websites).
--> Independently identify priorities, risks, and opportunities, and areas for improvement without waiting for instructions.
--> Recommend practical solutions supported by SEO data, business context, and commercial impact.
--> Make informed decisions on what should be prioritised, improved, refreshed or retired based on business objectives and performance data.
--> Escalate blockers, risks or delays early rather than allowing work to stall.
--> Drive initiatives through to completion and ensure agreed actions are followed through.
--> Maintain visibility of progress through proactive communication with stakeholders.
--> Take accountability not only for completing work, but for achieving measurable business outcomes.

2. SEO Search Strategy & Visibility
Responsibilities:
--> Own the SEO strategy across Privacy Ninja's digital ecosystem, currently comprising 10 WordPress websites with future expansion planned.
--> Develop and maintain topic clusters that strengthen topical authority across key business areas, including:
* Singapore PDPA compliance
* Data Protection Officer (DPO) services
* Vulnerability Assessment & Penetration Testing (VAPT)
* Cybersecurity
* MCST compliance
* SaaS products and future digital initiatives
--> Optimise search visibility across:
* Google Search
* Google AI Overviews
* AI-powered discovery platforms (e.g. ChatGPT, Gemini and other emerging answer engines)
--> Identify opportunities to expand Privacy Ninja's search presence through strategic content planning, search intent analysis and authority building.
--> Continuously evaluate competitor movements and recommend initiatives that improve our search positioning.

3. Content Strategy & Editorial Excellence
Responsibilities:
--> Determine content priorities across all 10 websites based on business goals and search opportunities.
--> D ---------- what content should be:
* Created
* Updated
* Consolidated
* Retired
--> Identify keyword cannibalisation, content decay and opportunities for content expansion.
--> Ensure all published content meets Privacy Ninja standards for:
* Technical accuracy
* Regulatory appropriateness
* Readability
* Authority
* Trustworthiness
--> Review content before publication to ensure it is optimised for both traditional SEO and AI-powered search experiences.

4. Website Governance & Technical SEO
Responsibilities:
--> Own the overall operational health, technical SEO and user experience of Privacy Ninja's WordPress websites (10 websites).
--> Maintain SEO best practices across all websites, including:
* Site architecture
* Internal linking
* XML sitemaps
* Canonicalisation
* Schema markup
* Metadata
* On-page optimisation
* Mobile responsiveness
* Basic website performance hygiene
--> Perform routine website updates using WordPress and Elementor, including:
* Publishing and updating content
* Basic layout and formatting adjustments
* CTA and navigation updates
* Image optimisation
* Internal link management
* Minor UI/content corrections that do not require custom development
--> Regularly review websites to ensure:
* Pages display correctly across desktop and mobile devices.
* Layouts remain visually consistent.
* Buttons, forms and navigation function as intended.
* Content is accurate, current and aligned with Privacy Ninja's standards.
* User experience is not negatively impacted by website changes.
--> Proactively identify and resolve technical SEO or website quality issues wherever possible.
--> Coordinate with developers when custom development or advanced technical support is required, while remaining accountable for the overall outcome.
--> Ensure all 10 websites remain technically sound, search-friendly and aligned with Privacy Ninja's business objectives.

5. Performance Analysis & Continuous Improvement
Responsibilities:
--> Monitor rankings, indexing, traffic trends and overall search performance using SEO platforms such as SEMrush or equivalent.
--> Analyse competitor activity, keyword performance and emerging search trends.
--> Translate data into meaningful recommendations that support business objectives.
--> Measure the effectiveness of implemented improvements and refine strategies based on results.
--> Recommend what should continue, improve or stop based on performance insights.

6. AI-Assisted Search & Workflow Optimisation
Responsibilities:
--> Stay current with developments in AI-powered search, including:
* Google AI Overviews
* Answer Engine Optimisation (AEO)
* Generative Engine Optimisation (GEO)
* Emerging search technologies
--> Use AI responsibly to improve research, content development and SEO workflows.

NOTE: This role is expected to leverage AI as a productivity and research tool. It is not responsible for developing AI software or building AI systems.

7. Reporting & Business Reviews
Responsibilities:
--> Own fortnightly reporting to the CEO and COO.
--> Present clear updates on:
* SEO performance
* Website health
* Content effectiveness
* Emerging risks
* Strategic recommendations
--> Translate technical findings into practical business decisions and prioritised action plans.
--> Communicate progress proactively and ensure leadership has visibility into priorities, risks and expected outcomes.
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REQUIRED EXPERIENCE:
--> Minimum 3 years of experience in SEO, organic search or content strategy.
--> Demonstrated experience owning SEO outcomes rather than solely producing content.
--> Strong understanding of:
* Technical SEO
* Search intent
* Content clustering
* Keyword research
* On-page optimisation
* Website analytics
--> Experience using SEO platforms such as SEMrush (minimally). Other tools will be a plus.
--> Experience working with WordPress websites.
--> Familiarity with AI-powered search trends, including Google AI Overviews, AEO and GEO.
--> Comfortable working independently with minimal supervision in a remote environment.
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Professional Attributes
--> We're looking for someone who:
--> Takes ownership rather than waiting for instructions.
--> Leverages on the experience to propose / obtain management buy-in to execute.
--> Notices problems before they become business issues.
--> Escalates blockers early and communicates proactively.
--> Thinks critically and proposes solutions rather than simply identifying problems.
--> Follows through until initiatives are completed successfully.
--> Is organised, dependable and accountable for outcomes.
--> Learns quickly and embraces new tools, technologies and ways of working.
--> Maintains high standards of professionalism, quality and continuous improvement.
--> Works collaboratively while remaining highly self-directed.

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ABOUT PRIVACY NINJA
Privacy Ninja is a Singapore-based data protection and cybersecurity firm focused on making compliance and security practical for everyday businesses. Through services such as DPO-as-a-Service and vulnerability assessment and penetration testing (VAPT), we help organisations navigate PDPA obligations, strengthen their security posture, and build sustainable compliance practices — without the enterprise-level complexity or cost.

IMPORTANT: At Privacy Ninja, we look for people who embody our Privacy Ninja C.A.R.E. Framework -
– Character, Adaptability, Relational Communication, and Expertise – as these guide how we work and grow together.
This means individuals with strong work ethic, who are approachable, not afraid to admit mistakes, and committed to continuous learning and self-improvement (Character); who are not resistant to adopting new technologies, tools, AI, and automations (Adaptability); capable of clear, empathetic communication with clients and teams (Relational Communication); and who bring deep professional knowledge in the required and relevant skillsets for the role (Expertise). These four pillars define the kind of professionals who thrive in our fast-paced, high-trust environment.

OUR PHILOSOPHY
At Privacy Ninja, technical skills are important, but ownership is non-negotiable.
We value professionals who communicate proactively, identify problems before they become business issues, escalate blockers early, and take responsibility for outcomes rather than simply completing assigned tasks.
If you're looking for a role where you'll simply execute instructions, this position is unlikely to be the right fit.
If you enjoy solving problems, improving systems and taking ownership of meaningful work, we'd love to hear from you.