Part Time
$15/hr
10
Oct 16, 2026
Freelance Senior SEO Strategist – Technical B2B & AI Search
**Remote | Part-time freelance | Paid initial project with potential for ongoing work**
Stratique is a UK B2B marketing and lead generation agency helping manufacturing, engineering and specialist businesses attract and win more of the right customers.
We are looking for an experienced SEO Strategist to take ownership of search performance across a portfolio of approximately 5–10 client websites.
**Your purpose**
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Your priority will be commercially relevant visibility and qualified enquiries. You will guide an execution specialist, content writers and developers, working closely with our account managers.
**What you will own**
- Diagnose flat or declining performance using search, website, competitor and conversion data.
- Understand each client’s priority services, technical capabilities, target customers and buying process.
- Build practical 90-day plans with clear priorities, responsibilities, measures and delivery requirements.
- Prioritise work by commercial relevance, evidence, likely impact and available resources.
- Review enquiry tracking and work with account managers to assess lead quality and sales opportunities.
- Identify technical SEO requirements and brief developers and the execution specialist.
- Shape content strategy, including service pages, product pages, application content, technical guides and case studies.
- Set backlink and digital PR direction, identifying relevant audiences, publications, relationships and assets.
- Incorporate evidence-based AI-search, AEO and GEO considerations into the wider strategy.
- Review completed work, interpret performance and adjust priorities.
- Explain recommendations, results and limitations clearly to colleagues and clients.
**Mandatory experience and capabilities**
- Proven SEO experience in manufacturing, engineering, industrial or comparable technical B2B sectors.
- Evidence of measurable lead-generation outcomes, such as qualified enquiries or attributable sales opportunities, alongside search-performance improvements.
- End-to-end campaign ownership, from diagnosis and planning through implementation oversight, measurement and refinement.
- Strong technical SEO knowledge and the ability to produce actionable developer briefs.
- Confident use of Google Search Console, GA4 and recognised SEO research and auditing tools.
- Experience developing commercially focused content strategies and relevant backlink acquisition plans.
- Current understanding of AI-powered search, AEO and GEO, including measurement limitations.
- Strong stakeholder communication and the ability to explain results directly to clients.
- Clear prioritisation, realistic resource planning and reliable follow-through.
**How the role works**
You own the strategy, roadmap and performance review. Our execution specialist implements agreed improvements, supported by our in-house copywriter and developer.
You will verify delivery and resolve questions that affect strategic priorities. Account managers retain ownership of client relationships and provide commercial context.
**Initial paid engagement**
Start with two client websites and deliver:
- An evidence-based diagnosis of current performance.
- A review of tracking and measurement gaps.
- A prioritised 90-day plan for each website.
- Clear implementation and content briefs.
- A walkthrough explaining your decisions, dependencies and proposed success measures.
Scope, fees and ongoing availability will be agreed before work begins.
**How to apply**
Please provide:
1. Two relevant technical B2B case studies, including your personal contribution, timeframe and measurable lead-generation results.
2. An anonymised strategy or roadmap showing how you prioritise.
3. An example of a technical or content brief you created.
4. Your approach to diagnosing a B2B website with flat organic traffic.
5. Your rate, availability, location and overlap with UK working hours.
6. Details of the tools you provide and any additional costs.
Please apply if you can independently lead the decision-making, direct delivery and explain the commercial results.