Senior SEO & Content Growth Specialist

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TYPE OF WORK

Part Time

SALARY

$8USD

HOURS PER WEEK

25

DATE UPDATED

Sep 3, 2026

JOB OVERVIEW

Senior SEO & Content Growth Specialist — Part-Time, 25 Hours/Week
We are seeking an experienced Senior SEO & Content Growth Specialist to drive organic growth across a portfolio of healthcare, mental health, professional education, and online service brands.
This is a hands-on execution role.
We are not looking for someone who simply produces blog posts, runs keyword reports, or schedules social content. We need someone who can identify meaningful growth opportunities, execute against them, and improve measurable performance across search, AI-driven discovery, content, and social media.
Hours: Approximately 25 hours per week
Schedule: Part-time, ongoing
Work Arrangement: Remote
Brands You Will Support
You will work across several established brands, including:
Kentucky Counseling Center
Counseling Now
ESALetterOnline.co
Therapy Trainings
These businesses operate across mental healthcare, telehealth, emotional support animal evaluations, and continuing education for behavioral health professionals.
Primary Responsibilities
SEO Strategy & Execution
You will be responsible for identifying and executing opportunities to improve organic search performance.
Responsibilities include:
Keyword research and prioritization
Competitor analysis
Content-gap analysis
Search intent analysis
Identifying high-value ranking opportunities
On-page SEO
Internal linking
Topic-cluster development
Keyword cannibalization review
Updating and improving existing content
Identifying pages with strong ranking potential
Monitoring rankings and organic performance
Recommending technical SEO improvements when needed
We currently use Ahrefs, and strong experience with Ahrefs or a comparable platform is required.
SEO Content Development
You will help create and optimize long-form content designed to rank and convert.
This includes:
Developing content briefs
Writing and editing SEO-focused blog content
Optimizing existing articles
Structuring content around search intent
Building internal-linking strategies
Identifying opportunities to strengthen topical authority
Ensuring content is accurate, useful, and competitive
Several of our brands operate within healthcare and mental health, so content quality and accuracy matter.
We are not interested in publishing generic AI-generated content.
AI tools may be used to improve efficiency, but the final product must demonstrate strong research, judgment, editing, and subject relevance.
AI Search / GEO / AEO
We want to improve visibility not only in traditional Google search, but also in AI-driven search environments.
You should understand or be actively working with:
Google AI Overviews
Generative Engine Optimization
Answer Engine Optimization
ChatGPT and AI-powered search
Perplexity
Entity authority
Topical authority
Structured answers
Citation-worthy content
FAQ and question-based content
Schema opportunities
You should be able to explain how you would adapt traditional SEO strategies for the changing search environment.
Social Media Content & Engagement
You will also support social media growth and content distribution across our brands.
Responsibilities include:
Developing content calendars
Creating social posts
Writing captions
Repurposing blog content into social content
Creating educational and engaging posts
Identifying timely content opportunities
Scheduling and publishing content
Monitoring engagement
Supporting responses and community interaction
Reviewing performance and adjusting strategy
We are not looking for someone who posts simply to maintain a posting schedule.
Social content should support brand authority, engagement, traffic, and growth.
What Success Looks Like
We care about outcomes, not just completed tasks.
Success in this role should contribute to:
More Page 1 keyword rankings
Improved rankings for high-value keywords
Increased qualified organic traffic
Increased non-branded search visibility
Increased leads, registrations, purchases, or conversions from organic traffic
Stronger topical authority
Better performance from existing content
Increased visibility in AI-generated search results
Improved social reach and engagement
Consistent identification of new growth opportunities
You should be comfortable reviewing performance and explaining:
What is working
What is not working
Why performance changed
What should be tested next
Required Experience
You should have demonstrated experience with:
SEO strategy and execution
Ahrefs and/or Semrush
Google Search Console
GA4
Keyword research
Search intent analysis
Competitive research
Long-form SEO content
Content optimization
Internal linking
Topic clustering
WordPress or similar CMS platforms
AI-assisted content workflows
Social media content creation
Performance reporting
Strongly Preferred
Experience with the following is highly valuable:
Healthcare SEO
Mental health SEO
YMYL content
Telehealth
Multi-location healthcare organizations
Professional education
Continuing education
Local SEO
GEO / AEO
AI-search optimization
Ideal Candidate
You will likely be a strong fit if you:
Can independently identify SEO opportunities
Are highly comfortable working inside Ahrefs and Search Console
Understand the difference between traffic and valuable traffic
Know how to prioritize keywords based on business value, not just search volume
Can improve existing content rather than constantly recommending new content
Can write and edit strong long-form content
Understand how SEO, content, AI search, and social distribution work together
Can operate independently without needing constant direction
Are comfortable being held accountable to measurable results
Who Will Not Be a Good Fit
This role is not a good fit if your primary strategy consists of:
Mass-producing AI articles
Keyword stuffing
Buying low-quality backlinks
Publishing content without search-intent research
Reporting traffic without understanding business outcomes
Creating generic social posts with no strategic purpose
Waiting for someone else to tell you exactly what to work on
We need someone who can recognize opportunities and take ownership of execution.
To Apply
Please provide:
A brief overview of your SEO experience.
Examples of websites where you materially improved organic performance.
Examples of keywords or pages you helped rank.
Screenshots or other supporting evidence from Ahrefs, Semrush, Google Search Console, or GA4.
Examples of long-form content you have written or managed.
Examples of social media content or accounts you have supported.
Your experience with GEO, AEO, AI Search, or Google AI Overviews.
Any healthcare, mental health, or YMYL experience.
Your expected hourly rate or monthly compensation for approximately 25 hours per week.
Application Assessment
Before applying, review:
Kentucky Counseling Center
Counseling Now
ESALetterOnline.co
Therapy Trainings
In your application, identify three specific organic-growth opportunities you see across the portfolio.
We are not asking for a comprehensive unpaid audit.
We are evaluating how you think, how specific you are, and whether you can identify opportunities without being handed a step-by-step task list.
Generic applications will not be considered.

SKILL REQUIREMENT
SEO API Development English Speaking
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