Senior Retention & Email Marketing Specialist

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: TYPE OF WORK

Full Time

: SALARY

N/A

: HOURS PER WEEK

TBD

: DATE UPDATED

Jul 28, 2026

JOB OVERVIEW

Who we are
We're a multi-brand, 8-figure DTC operation. We sell across Shopify, Amazon, TikTok Shop, and a subscription model
(Recharge), with real paid-media scale behind every brand.
Acquisition is handled. The gap — and the opportunity — is retention. We run a subscription business, and every
point of churn we claw back and every dollar of LTV we add drops straight to contribution. This role owns those
numbers.
What you'll actually own
- You own the entire owned-channel relationship with our customers after the first purchase — email, SMS, and the
subscription lifecycle across all brands.
- Klaviyo, top to bottom. Build, test, and maintain every automated flow: welcome, browse/cart/checkout
abandonment, post-purchase, replenishment (supplements live and die on reorder cadence), winback, and sunset.
Not “set it and forget it” — continuously improving flows off the data.
- AI-driven automation. Build and run marketing automation workflows that use AI — dynamic segmentation,
send-time and content optimization, predictive churn/LTV signals, and generative drafting to ship and iterate
faster. We expect you to use AI as a force multiplier, not a buzzword.
- Subscription retention & churn. This is a subscription business. Own subscriber churn, retention curves, and
LTV as your primary KPIs. Build the save, pause-recovery, dunning, and reactivation programs that move a
- Recharge subscriber from cancel-intent back to rebilling.
- SMS as a real channel. Run SMS with the same rigor as email — compliant list growth, segmented sends, full
flow coverage, revenue per recipient.
- Segmentation & personalization. Cut the list by brand, product, purchase count, subscription status, and LTV
band. Right message, right cohort, right ---------- nt.
- Customer surveys & data-driven optimization. Run customer surveys (post-purchase, churn/exit, NPS) and
combine that voice-of-customer data with marketing data to d ---------- what to build, test, and kill. Optimization is
driven by evidence — customer data + marketing data — not opinion.
- Testing culture. Everything is a test. Own a running A/B roadmap across subject lines, offers, cadence, creative,
and flow logic. Document wins and roll them into a repeatable playbook.
- Campaign calendar. Own the promotional and content calendar across brands. Coordinate offers with paid and
ops so email/SMS reinforces rather than cannibalizes.
- Deliverability & list health. Own sender reputation, deliverability, list hygiene, and consent. Keep us in the inbox.
Reporting & planning cadence
- Weekly report: flow revenue, campaign performance, churn, retention, LTV, and live A/B tests — with a clear
read on what moved, what you learned, and what you're changing next.
- Monthly plan: a documented plan to scale and improve — priorities, tests to run, forecast impact on churn and
LTV, and results vs. the prior month.
What you need to have done before
• 4+ years running retention / email marketing across multiple high-volume DTC brands — not a side project.
• Deep, hands-on Klaviyo experience. You've built the flows yourself, written the segments, run the tests, and can
talk specifics about what worked and why. Non-negotiable.
• SMS marketing experience (Klaviyo SMS, Postscript, Attentive, or similar).
• Subscription / Recharge experience — you understand subscription lifecycle, dunning, churn mechanics, and
save flows.
• Comfort using AI tools in a real marketing workflow to automate, personalize, and move faster.
• Fluent with the metrics — LTV, churn, retention cohorts, revenue-per-recipient, flow vs. campaign attribution.
You reason in numbers.
• You act on data — customer survey insight and marketing data drive your decisions.
• Copy instincts — you can write and edit email/SMS that converts, or direct it tightly.
• Self-directed. We move fast and give ownership early. Take a goal (“cut churn”), build the plan, ship — no handholding.
Nice to have
• Supplement, health, wellness, or pet vertical experience.
• Shopify + Amazon multi-channel exposure.
• Comfort with basic Liquid/HTML in Klaviyo templates.
• Experience across a multi-brand portfolio.

SKILL REQUIREMENT

Email Marketing Shopify Klaviyo

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Senior Retention & Email Marketing Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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