Senior Meta Ads Strategist

Our vision is to build the Philippines’ most valuable consumer goods brands. By 2026, our goal is to become the #1 direct-to-consumer brand delivering premium, high-performance self-care solutions for busy, mature Filipino men.

To help us get there, we’re looking for a full-time Senior Meta Ads Strategist who takes true ownership of performance, thinks in systems, and thrives in a fast-paced, collaborative environment. In this role, you’ll plan, launch, optimize, and scale paid media campaigns with a clear focus on real business outcomes and not vanity metrics.

You’ll work closely with a tight-knit marketing team made up of creative team, influencer team, and marketing operations. Together, you’ll take video-ready creatives live, turn them into structured tests, identify scalable winners, and build repeatable growth systems. This role plays a key part in scaling brands that people don’t just buy from but know, trust, and remember.

If you’re analytical, decisive, comfortable balancing creative testing with performance accountability, and enjoy collaborating closely with creatives to get better ads live faster, you’ll feel right at home here.

Compensation & Benefits:

Salary: PHP 150,000 gross monthly pay with twice-a-year increases based on KPI performance

Signing Bonus: PHP 100,000 = PHP 50,000 upon joining, remaining PHP 50,000 paid after successful completion of the 6-month probationary period.

Bonuses: Performance-based bonuses and incentives for hitting or exceeding targets

Referral Bonus: PHP 50,000 for anyone who successfully refers a candidate that stays at least 3 months

Benefits: Includes government-mandated benefits (SSS, PhilHealth, Pag-IBIG), 13th-month pay, and paid leave entitlements upon regularization

Contract: Full-time employee status following a 6-month probationary period, with regularization based on performance review



Job Responsibilities:

Strategic Ownership

Own the overall paid media strategy across Meta (TikTok/Google experience is a strong plus)

Define and evolve the testing framework: creative, audience, offer, and funnel tests

Build monthly and quarterly scaling roadmaps tied to CM, CPA, and ROAS targets

Forecast spend, revenue, and efficiency targets and own the plan to hit them

Analyze long-term performance trends (60–90 day CPA, creative fatigue, seasonality) and adjust strategy
proactively

Recommend new offers, bundles, pricing tests, and funnel experiments to improve conversion efficiency

Lead performance conversations with leadership and translate data into clear business decisions

Platform Ownership

Define and maintain the account structure strategy: campaign architecture, audience segmentation, and
budget allocation framework

Own campaign setup, structure, and optimization across Meta

Establish and enforce ad naming conventions, launch standards, and QA checklists

Ensure tracking, pixels, and events are firing correctly before and after launches

Flag account-level risks (spend spikes, learning resets, rejection patterns) and act on them

Daily Performance & Optimization

Monitor and optimize active campaigns daily (CPA, ROAS, CTR, CVR, CPM, delivery health, etc.)

Own the daily spend-to-CM connection and not just ad-level metrics but how today's performance tracks against monthly revenue targets

Be accountable for hitting agreed CPA, ROAS, spend, and revenue targets at scale

Flag risks early and propose corrective actions when performance deviates

Make real-time decisions on scaling, pausing, and budget reallocation

Manage pacing to hit daily and monthly spend targets

Identify and troubleshoot performance drops, delivery issues, and ad rejections

Rotate creatives proactively to manage fatigue and sustain performance

Collaborate with the creative team to request and prioritize new assets based on performance gaps

Make independent budget and optimization decisions within agreed guardrails

Daily reports summarizing observations, insights, and actions taken

Weekly Testing & Scaling

Define the testing roadmap and prioritize experiments based on expected business impact, not just creative volume

Launch and manage structured weekly testing across hooks, creatives, angles, offers, and audiences

Run scaling experiments using CBO and ABO based on account stability

Analyze weekly performance trends across the full funnel (CPA, CTR, Hook/Hold Rate, CVR, AOV)

Identify winning patterns across creative types, audiences, and offers. Build the playbook, not just
run tests

Maintain a clean, efficient ad account structure

Participate in regular performance syncs with ops, creatives, and leadership

Produce a clear weekly performance report: insights, winners/losers, spend allocation, and next steps

Provide clear, actionable performance feedback to creatives (what to iterate, why, and what to build next)

Align with creatives on 3–5 high-impact testing priorities for the week

Propose funnel and landing page experiments to improve conversion efficiency

Monthly & Strategic Ownership

Lead monthly performance reviews with leadership: present what happened, why, and what changes next month

Own the winner pipeline health: track active winners, predict fatigue, and ensure new winners are being produced fast enough to sustain CM targets

Build and execute monthly scaling and testing roadmaps

Analyze long-term performance trends and recommend strategic pivots before problems hit

Improve media buying and creative workflows for speed and clarity

Support creator briefing and creative sourcing initiatives with data-backed direction

Detailed monthly reports summarizing performance, strategic learnings, and the plan forward

Cross-Functional Leadership

Partner with creative strategy to shape briefs informed by performance data. Close the loop between
what's running and what gets built next

Work with the influencer team to identify high-performing creator content and scale it

Collaborate with ops to improve reporting, systems, and workflows

Contribute to the team's growth by sharing frameworks, learnings, and best practices

KPIs/Outcomes:

Zero errors made during campaign, ad set, and ad launches

Achieves the Ad Spend / CPA / ROAS / CM goals set by leadership

Maintains a healthy winner pipeline: 30+ active winners sustaining CM targets

Submits reports (daily, weekly, and monthly) on time with quality observations and action steps

Leads monthly strategy presentations to leadership with clear recommendations

Qualifications:

5+ years of proven experience managing and scaling paid media campaigns on Meta, with hands-on ownership of accounts spending ?8M+ monthly (TikTok and/or Google Ads is a strong plus)

Track record of hitting revenue and contribution margin targets — not just managing CPA/ROAS in isolation, but understanding how paid media drives actual business outcomes

Experience building and refining media buying systems — testing frameworks, naming conventions, SOPs, reporting structures, and scalable workflows

Demonstrated ability to design structured testing programs that consistently produce winning ads and sustain a healthy pipeline of active winners

Strong strategic thinking — can analyze 60–90 day trends, diagnose systemic issues (creative fatigue, audience saturation, funnel leaks), and adjust the overall media strategy accordingly

Experience leading performance conversations with leadership — can translate raw data into clear business recommendations and defend strategic decisions with confidence

Has mentored or collaborated closely with creative and strategy teams, shaping briefs and feedback loops that directly improve ad performance

Deep understanding of full-funnel performance — not just ad-level metrics but landing pages, offers, AOV, and conversion efficiency

Comfortable making high-stakes budget and scaling decisions independently within agreed guardrails

Strong grasp of tracking infrastructure — pixels, events, attribution, and basic troubleshooting across
ad platforms

Clear, structured communicator who documents learnings, frameworks, and next steps to build
institutional knowledge

High ownership, high accountability — treats the ad account like their own business

Required: Direct-response or performance-driven eCommerce experience. DTC brand experience is a strong plus.



Work Setup:



Contract: This is a full-time, employment position (starting with a 6 month probationary period)

Location: This is a fully remote position.

Hours: Monday to Friday, 9:00 AM to 7:00 PM PHT (includes a 1-hour break). While this role follows standard working hours, the Senior Meta Ads Strategist is expected to periodically monitor live ads outside of core hours for critical issues (e.g., delivery disruptions, rejected ads, sudden performance drops) and flag urgent concerns when needed.

Equipment: You must have a reliable internet connection and a suitable personal device, like a laptop, for work.