Senior Marketing Director-Paid Ads, Growth and Strategy

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TYPE OF WORK

Part Time

SALARY

TBD

HOURS PER WEEK

30

DATE UPDATED

Feb 2, 2026

JOB OVERVIEW

We are a multi-company group operating in short-term rentals, real estate development, and design-build seeking a Senior Marketing Director to own marketing performance end-to-end.

You will be responsible for strategy, execution, and results across paid ads, social media, funnels, and reporting. You will work directly with the Founder and manage marketing outcomes across multiple brands.

Strategy & Decision-Making
Develop and execute quarterly marketing plans

Allocate ad budgets and prioritize initiatives

Make data-driven decisions without daily direction

Paid Advertising (Critical Requirement)
Manage and optimize Google Ads (Search + retargeting)

Manage and optimize Facebook & Instagram Ads

Track CPL, ROAS, conversions, and booking outcomes

Scale winning campaigns and cut underperformers

Social Media & Brand Growth
Oversee organic and paid social strategy

Direct content creation and posting (with VA support)

Maintain brand consistency across multiple companies

Funnel & Performance Optimization
Improve landing pages and conversion paths

Optimize direct bookings and lead flow

Set up and maintain analytics and tracking

Reporting & Accountability
Weekly performance snapshots

Monthly strategy reviews with the Founder

Clear metrics, no vanity reporting

Required Experience
Must Have

5+ years in digital marketing

Hands-on experience running Google Ads and Meta Ads

Proven results with performance marketing

Comfortable managing multiple brands

Strong English communication skills

Preferred

Experience in real estate, hospitality, or service-based businesses

Leadership or director-level responsibility

Experience working directly with founders

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