Senior Klaviyo Marketing Specialist

*WHO & WHAT WE'RE LOOKING FOR*
We're seeking a Senior Email Marketing Strategist who can own our email marketing function from strategy to execution with minimal oversight. You're someone who develops compelling campaign themes, coordinates cross-functional teams through Airtable project management, and drives measurable revenue growth through strategic thinking.

This is not an entry-level position. We need a proven professional who can analyze performance data, manage creative briefs for designers and copywriters, and deliver polished work without hand-holding. We need someone who can elevate our email program to industry-leading performance while building scalable systems for continued growth. If you thrive in fast-paced environments and have successfully turned email marketing into a profit driver, we want to hear from you.

*WHO WE ARE & WHAT WE DO*
Cache Brands is a rapidly growing multi-brand incubator building exceptional DTC beauty and wellness products that solve real customer problems. Our team of rockstars operates with startup speed but high-level execution standards, valuing strategic thinking and measurable results over busy work. We're brand builders who own outcomes and create sustainable, profitable businesses that scale globally. Our goal is to work with A+ talent who share our commitment to excellence and want to build something exceptional together.

*REQUIREMENTS*
- Full proficiency with Klaviyo
- DTC Beauty and Wellness experience
- 3+ years proven email marketing strategy and execution
- Clear understanding of how to leverage AI Tools like ChatGPT effectively
- Experience collaborating cross-functionally and managing deliverables
- Excellent verbal and written communication, spreadsheet organization, and interpersonal skills
- Strong understanding of email marketing KPIs including RPR, open rate, CTR, churn rate, etc.
- Strong English fluency
- Data analysis skills for A/B testing and performance optimization
- Resume, recent verifiable results, portfolio including past email examples, copywriting samples (blog posts, email campaigns, articles, essays, website copy, etc.), and skincare specific campaign examples
- Written or video cover letter address our needs and your relevant skills related to the position (video applicants will receive priority).

*BONUS POINTS*
- HTML/CSS knowledge
- Airtable, Excel, or similar experience
- Design software proficiency (Figma, Photoshop, Canva) and aesthetic understanding
- Knowledge of sender reputation, deliverability, DKIM, SPF, DMARC, and BIMI
- SMS marketing experience and cross-channel campaign coordination
- Knowledge of legislation impacting email marketing and SMS, including CAN-SPAM, CASL, GDPR, ETC.
- Advanced analytics and reporting experience in sheets and databases

*PRIMARY RESPONSIBILITIES*
- Crafting compelling campaign and content themes with relevance and develop monthly calendars
- Analyze email performance data, conduct A/B testing, and drive measurable results
- Manage projects in Airtable (Or similar) and coordinate with designers and copywriters through detailed creative briefs
- Build and optimize automation flows, implement behavioral segmentation, and optimize deliverability
- Track email marketing ROI and provide actionable insights through comprehensive performance reports
- Copywriting, staging, and execution of email marketing campaigns and automated flows for lifecycle marketing
- Designing and customizing emails with support from visual designers as needed

*WHO YOU ARE*
- You have a hunger to learn, grow, and continuously improve.
- You're self-directed and not likely to sit and wait until someone hands you a task.
- You dig into the data to make smart decisions and improve outcomes.
- You communicate clearly and create detailed briefs that help teams deliver their best work.
- You’re patient and can offer, accept, and embrace constructive feedback.
- You possess a mastery of the written word that translates text into dollars.
- You're trustworthy, reliable, and have high integrity.
- You understand the dynamics of working within a team and know how/when to speak up.
- You're curious about industry trends, customer behavior, and follow notable thought leaders.
- You’re just, like, a super cool person.

*BENEFITS OF WORKING WITH US*
- Standard working hours (no graveyard shift)
- Unlimited PTO available (during non-peak periods)
- Quarterly & yearly KPI bonuses and rewards
- Work on your terms with flexible arrangements for most positions.
- Unleash your potential with unlimited room for professional growth.

*APPLICATION REQUIREMENTS*
To be considered for this position, you must submit ALL of the following:

1. Cover letter
2. Resume
3. Portfolio of writing samples and campaign concepts
4. Campaign & flow portfolio
5. Results documentation (performance metrics, before/after comparisons, and revenue attribution data)
6. 2-3 professional references supporting your work experience

Important: Include the word "STRATEGIC" somewhere in your cover letter. Applications without this word will not be reviewed.

*SELECTION PROCESS*
1. Initial Portfolio & Resume Review
2. Logic & Practical Assessment
3. Technical Interview
4. Reference Verification
5. Paid Challenge

Good Luck :)