Email Marketing Specialist — Retention & Strategy (US Fashion Brand) to handle Email Marketing tasks and daily support. Long-term remote role. **Apply now to join our team!" />

Senior Klaviyo Email Marketing Specialist — Retention & Strategy (US Fashion Brand)

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TYPE OF WORK

Full Time

SALARY

$2000-$3000

HOURS PER WEEK

40

DATE UPDATED

Dec 6, 2025

JOB OVERVIEW

We’re looking for a Senior Klaviyo Email Marketing Specialist to manage and optimize our email marketing efforts for a major fashion brand.
This is a strategic and performance-focused role — ideal for someone who understands retention, lifecycle strategy, deliverability, and KPI optimization inside Klaviyo.
You will own the performance and execution of daily campaigns and automations, ensuring that every send is strategically timed, properly segmented, and driving measurable results.
Our internal creative team will provide the copy and graphics — your focus is strategy, setup, scheduling, segmentation, deliverability, and performance tracking.

Key Responsibilities
Manage and send daily Klaviyo campaigns (you’ll arrange, schedule, QA, segment, and deploy — the team provides creative assets).
Build, optimize, and scale Klaviyo flows (welcome, cart, post-purchase, win-back, VIP, etc.) to improve retention and LTV.
Develop advanced segmentation and personalization strategies based on customer behavior and purchase history.
Monitor and improve email deliverability and list health — maintain high sender reputation and compliance.
Analyze and report on key metrics (deliverability, open rate, CTR, CVR, revenue per recipient, unsubscribe rate, retention rate, etc.).
Run A/B tests on subject lines, content, and send timing to continuously improve results.
Collaborate closely with creative, brand, and marketing teams to align messaging with campaign goals.
Stay up to date with Klaviyo features and industry best practices in retention marketing.

Requirements
3+ years of professional email marketing experience, including 2+ years hands-on in Klaviyo.
Proven success running daily campaign schedules and automated flows that drive measurable retention and revenue growth.
Deep understanding of deliverability, segmentation, and lifecycle marketing.
Strong analytical mindset — comfortable interpreting data and optimizing based on KPIs.
Excellent written and spoken English.
Extremely organized, detail-oriented, and comfortable managing fast-paced campaign calendars.
Experience with fashion, beauty, or lifestyle eCommerce brands is highly preferred.

Nice to Have
Experience with SMS marketing
Understanding of creative testing and performance frameworks.

Apply
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