Senior Google Ads + SEO Specialist - AI, CRO, Tracking (40-50k)

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: TYPE OF WORK

Full Time

: SALARY

PHP 40,000 - 50,000/month

: HOURS PER WEEK

40

: DATE UPDATED

Oct 22, 2026

JOB OVERVIEW

ABOUT US

We are an Australian digital marketing agency. We run lead generation for trade and home service businesses: solar and battery, air conditioning, electrical, pools, roofing and builders. Every campaign is tracked from the click to the booked job, so we know what produced revenue and what only produced clicks.

We are small, fast and AI first. You will work directly with the founder, who has around 20 years of marketing experience.

We have not named the company in this ad on purpose. If your application gets through the first screen, we tell you exactly who we are by email, before any interview.

THE ROLE

We are adding Google Ads to what we offer our clients, and we want one senior person to own it.

Not someone who sets up a Search campaign and leaves it. Someone who understands how Google Ads works today, with AI doing much of the bidding and matching, and knows how to feed it the right data so it finds real customers instead of cheap clicks.

That means four things, and we need all of them:

1. Strategy. You d ---------- which campaigns a client needs, what to bid on, what to exclude, and how to structure the account. You can explain why.

2. Tracking and data. You set up conversion tracking properly, send real results back from our CRM into Google, and prove every number is correct. This is the part most specialists get wrong and the part we care about most.

3. Running it. You build, launch, watch and improve the campaigns, and report honestly on what they produced.

4. SEO and conversion. You have a strong SEO background and you know how to turn a landing page visit into an enquiry. Paid search, organic search and the page itself all work together, and you treat them that way.

You work alongside the founder, our CRM team and our creative team. We are AI first and we provide and pay for a Claude account that you will use every day. You must be genuinely willing to learn new workflows and tools.

WHAT YOU WILL DO

Strategy and campaigns
- Audit an existing account and write a diagnosis before touching anything
- Choose the right campaign types for each client: Search, Performance Max, Demand Gen, Local Services Ads, and know when NOT to use each one
- Get the most out of Google's AI: Smart Bidding (Maximise Conversions, target CPA, value-based bidding), broad match done safely, AI Max for Search, Performance Max asset groups and audience signals
- Keyword research, negative keyword lists, search term reviews, and keeping budget away from junk searches
- Write ad copy and build assets that match what a homeowner is actually searching for
- Set up and manage Local Services Ads and connect Google Business Profiles

Tracking and data
- Google Tag Manager and Google Analytics 4 set up and verified
- Google Ads conversion tracking for forms and calls, with enhanced conversions
- Capture the click ID and send CRM results back to Google (offline conversion import): qualified lead, booked, sold, so Google optimises for real jobs
- Call tracking set up and checked
- Consent mode understood and configured
- Test every conversion yourself and keep the proof

SEO
- Technical SEO audits: site speed, Core Web Vitals, indexing, crawl errors, sitemaps, schema for local businesses
- Local SEO: Google Business Profile optimisation, reviews strategy, citations, location and service pages
- Keyword and content strategy that wins organic traffic for service businesses in specific suburbs and cities
- Google Search Console set up, monitored and acted on
- Understand how AI search (Google AI Overviews and AI assistants) is changing what ranks, and adapt

Conversion rate optimisation (CRO)
- Review landing pages and tell us exactly why they are not converting: message match with the ad, speed, mobile layout, trust signals, the form, the call to action
- Plan and run A/B tests on pages and forms
- Use heatmaps and session recordings to find where people drop off
- Work with our page builders to make the changes, and measure the result

Reporting
- We measure cost per booked job, not cost per click or cost per lead
- If something failed, say so and say why
- You will be on calls with Australian business owners explaining your decisions

WHAT WE ARE LOOKING FOR

- Senior. Several years managing Google Ads with real budgets. Lead generation for local service businesses strongly preferred. Ecommerce only is a weaker fit
- A proven track record you can show: real accounts, real numbers, real results
- Genuine hands-on experience with Performance Max, Smart Bidding and offline conversion tracking, not just reading about them
- A strong SEO background, technical and local, with rankings you can show
- Real CRO experience: pages you improved and what happened to the conversion rate
- Careful. You check before you change and you test after
- Excellent written and spoken English

Nice to have: Google Ads certifications, GoHighLevel or another CRM, Meta Ads, Looker Studio, Australian market experience, trade or construction clients.

WHY JOIN US

- You work directly with a founder who has around 20 years of marketing experience, works with established multi-million dollar businesses, and works at a high level in AI.
- A team of 10+ professionals across every field we work in: video, design, CRM builds, development and AI.
- The best AI systems we can find, built into how we work every day.
- Good support and fast turnaround.
- A great environment to learn and to grow into a key player in the business.

THE MONEY, PLAINLY

PHP 40,000 to 50,000 per month, based on proven experience. Where you land in that range depends on what you can show us, not on what you claim.

On day one you get a written standard for this seat. At 60 days we review your delivery against it.

THE ARRANGEMENT, IN PLAIN TERMS

- Independent contractor engagement, not employment. You invoice us and we pay the invoice.
- You are responsible for your own tax and contributions. We do not pay SSS, PhilHealth or Pag-IBIG.
- No paid annual leave, no paid sick leave, no 13th month pay. We are telling you now so there are no surprises later.
- Paid twice a month, in PHP, by Wise.
- 7:00am to 3:30pm Philippine time, Monday to Friday, with some flexibility for live client calls in Australian business hours.
- Full time and exclusive. No other retained clients and no other agencies while you are engaged with us.
- 3 month probation. Two weeks written notice, either way.
- A PAID test task before any offer: a real account audit, a campaign plan, and a written tracking plan. We pay for your time whether or not we make an offer.
- Your own computer, 25 Mbps or better internet, a backup connection, and a plan for power outages.
- You will be inside client accounts. You sign a contractor agreement and an NDA before you get access to anything.

HOW THE INTERVIEW WORKS

- If you pass the first screen, we email you, tell you who we are, and offer one fixed interview time. Confirm it in writing or we do not hold it.
- If something comes up, tell us before the slot and we will rebook you once. If you do not turn up and did not tell us, your application is closed.
- The interview is a 30 minute screen share. We put a real Google Ads account on the screen and ask what you would change and why.
- Do not claim anything you cannot show live. Honest experience, even if small in places, is fine. A claim that disappears on screen is not.

HOW TO APPLY

Line one of your application must read: SEARCH followed by the total Google Ads spend you have personally managed, and the currency.

Example: SEARCH USD 180,000

Applications that do not start this way are not read. That is the only trick in this ad and we have just told you what it is.

Then seven things.

1. YOUR CV. Attached or linked. A LinkedIn profile on its own is not a CV.

2. THE LIST. Copy it and put ONE word next to every line. DONE = done it on a real account (say the industry). READ = understand it, never done it. NEVER = never done it or do not know what it means. Honest NEVERs beat a list of all DONEs, which we trust less, not more.

1. Audited an underperforming account and written a diagnosis before changing anything
2. Built and managed a Performance Max campaign for lead generation
3. Used broad match with Smart Bidding without wasting the budget
4. Used AI Max for Search
5. Switched an account from manual bidding to Smart Bidding and measured the result
6. Set up and managed Local Services Ads
7. Built and maintained negative keyword lists from search term reviews
8. Installed Google Tag Manager and GA4 with conversions verified
9. Set up enhanced conversions
10. Captured the click ID and imported offline conversions from a CRM
11. Used value-based bidding with real job values
12. Set up call tracking and call conversions
13. Configured consent mode
14. Worked to cost per booked job from CRM data, not just cost per lead
15. Managed five or more Google Ads accounts at the same time
16. Run Google Ads for a trade, home service or construction business
17. Run a technical SEO audit and fixed what it found
18. Ranked a local service business in the Google map pack for its main service
19. Optimised a Google Business Profile and measured the result
20. Ran an A/B test on a landing page and measured the change in conversion rate
21. Used heatmaps or session recordings to find and fix a drop-off on a page

3. AN ACCOUNT YOU TURNED AROUND. One real account. In your own words: what was wrong, what you changed FIRST and why that first, what happened to the numbers, and what you would do differently now. A screenshot helps. The reasoning is what we are reading.

4. A TRACKING SETUP YOU BUILT. One real client. Walk us through how the conversions were tracked, how CRM results got back into Google, what broke, and how you proved it was working.

5. SEO AND CRO PROOF. One site you ranked (the keyword, where it started, where it got to) and one page you improved (what you changed and what happened to the conversion rate).

6. HOW YOU USE AI. One real example of how you use AI tools in your Google Ads or SEO work today, beyond Google's own automation.

7. YOUR NUMBER AND YOUR EMAIL.
- The monthly PHP figure you are working for now, and the figure you need to commit to us full time and exclusively.
- An email address we can reach you on.

Write it yourself. Use AI to fix your spelling if you like. If AI writes your answers, it will show in the first three minutes of the interview, because we put a live account on the screen and ask what you would change.

SKILL REQUIREMENT

Google Tag Manager Google Ads SEO

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Senior Google Ads + SEO Specialist - AI, CRO, Tracking (40-50k)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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