Senior Google Ads + Microsoft Ads Builder (DFW Roofing – High Competition)

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TYPE OF WORK

Gig

SALARY

400

HOURS PER WEEK

16

DATE UPDATED

Apr 17, 2026

JOB OVERVIEW

DESCRIPTION:

I need a heavy-hitting Ads Specialist to build a complete inbound lead generation system for a roofing company in the Dallas–Fort Worth market.

This is a high-competition, high-CPC environment. I am not hiring beginners or generalists.

I need a proven operator who has already generated inbound calls for high-ticket service businesses (Roofing, HVAC, Solar, etc.) in major metro markets.

SCOPE OF WORK:

Structure:
Build a high-performance Google Ads Search campaign, then mirror it into Microsoft Ads (Bing).

Match Types:
Expert-level use of Exact and Phrase match. No wasted spend on broad junk.

Negatives:
Build and deploy a strong negative keyword list from Day 1.

Conversion Focus:
Campaign must be built for inbound calls and qualified leads, not just traffic.

Scheduling:
Ad scheduling must align strictly with live call-answering hours.

Tracking:
Full setup of call tracking and form tracking integrated into GoHighLevel (GHL).

Verification:
You will fully test and verify the lead flow before final handoff.

REQUIREMENTS:

Deep experience in high-CPC, competitive local service markets
Proven results with high-ticket services (roofing, HVAC, etc.)
Strong understanding of cost-per-lead control in competitive environments
Experience integrating directly with GHL
Ability to move from build to live launch quickly

ONGOING (OPTIONAL):

After the initial build, I am open to light weekly optimization:

performance review
negative keyword expansion
bid and budget adjustments

No long-term contract required.

HOW TO APPLY (MANDATORY FILTER):

Do not apply without proof.

To be considered, include:

Proof of Results:
Screenshots or data showing inbound calls/leads generated

Case Studies:
Brief examples from competitive local markets

Strategy (2 sentences max):
Explain how you prevent budget bleed in $20+ CPC environments

SKILL REQUIREMENT
Google Ads PPC Bing Ads
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