Senior Digital Marketing Manager – U.S. Law Firm

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: TYPE OF WORK

Full Time

: SALARY

$1,500 - $2,000 USD

: HOURS PER WEEK

40

: DATE UPDATED

Mar 15, 2026

JOB OVERVIEW

Job Title: Senior Digital Marketing Manager – U.S. Law Firm
Company: Labor Law PC
Location: Remote (Full-Time)
Compensation: Competitive salary based on experience

About Us
Labor Law PC is a California-based employment litigation law firm representing employees in matters such as wrongful termination, discrimination, harassment, retaliation, and wage and hour disputes.

We are seeking a highly experienced Digital Marketing Manager to lead and execute our online marketing initiatives. The primary focus of this role will be SEO strategy and organic traffic growth, along with oversight of other digital marketing channels.

This position is not entry-level. We are looking for someone with strong hands-on experience in digital marketing, particularly SEO-driven lead generation, who can also help monitor paid advertising performance and coordinate with outside marketing vendors.

Experience marketing law firms or professional services businesses is strongly preferred, but candidates with demonstrated success in other industries will also be considered.

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Key Responsibilities

SEO Strategy & Execution (Primary Responsibility)
- Develop and implement SEO strategies to increase organic traffic and qualified leads
- Conduct advanced keyword research and identify high-value search opportunities
- Create and optimize SEO-driven content including landing pages, blog posts, and educational guides
- Implement internal linking strategies and on-page SEO improvements
- Monitor rankings, backlinks, and search performance
- Identify and coordinate technical SEO improvements
- Track and report on SEO performance and growth metrics

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PPC Monitoring & Vendor Oversight
- Monitor performance of Google Ads and other PPC campaigns
- Track cost-per-click, cost-per-conversion, and lead quality
- Review campaign reports and identify performance trends
- Provide recommendations to improve campaign performance
- Coordinate with and supervise external vendors or agencies managing PPC campaigns
- Ensure advertising vendors are meeting performance expectations and campaign objectives
- Help evaluate new PPC strategies, keywords, and campaign opportunities

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Website & Content Management
- Manage and publish website content using WordPress
- Ensure all website content is optimized for SEO and user engagement
- Develop educational content explaining employment law topics in clear and accessible language

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Social Media & Brand Authority
- Develop and publish educational content across platforms such as LinkedIn, Instagram, TikTok, and YouTube
- Translate legal topics into engaging and informative content
- Monitor engagement and audience interaction

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Email Marketing & Marketing Automation
- Develop and manage email marketing campaigns using Mailchimp
- Create newsletters and automated email sequences
- Build and manage marketing automation workflows (lead nurturing, follow-ups, client education, etc.)
- Segment email audiences and manage subscriber lists
- Monitor email performance metrics such as open rates and click-through rates
- Implement automation systems that help convert website visitors into leads and consultations

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Community Monitoring & Engagement
- Monitor online communities where employment law issues are discussed (including forums and Reddit)
- Identify opportunities to provide helpful educational responses
- Help build credibility and authority through thoughtful engagement

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Analytics & Reporting

- Track marketing KPIs including traffic, conversions, and engagement
- Prepare regular marketing performance reports
- Use data to recommend improvements and new opportunities

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Required Experience
Applicants should have substantial experience in digital marketing, particularly SEO strategy and execution.
Candidates should demonstrate:
- Proven experience increasing organic search traffic
- Strong understanding of SEO strategy and keyword research
- Experience using SEO tools such as Ahrefs, SEMrush, or similar
- Familiarity with Google Analytics and Google Search Console
- Experience monitoring or managing Google Ads / PPC campaigns
- Experience supervising or coordinating with marketing vendors or agencies
- Experience publishing content in WordPress
- Experience creating and managing email campaigns using Mailchimp or similar platforms
- Experience building marketing automation workflows and automated marketing systems
- Strong written English and communication skills
- Strong analytical and problem-solving abilities

---

Preferred Experience
- Marketing experience for law firms or professional services
- Experience generating leads for service-based businesses
- Experience creating educational content
- Experience managing social media growth
- Experience with marketing analytics and reporting dashboards
- Experience working with CRM and marketing automation platforms

---

Work Samples Required
To apply, please include examples of your previous work. Applications without work samples will not be considered.
Please include:
1. Links to websites where you helped improve SEO performance
2. Examples of SEO articles or content you created
3. Examples of SEO reports, dashboards, or analytics you produced
4. Examples of digital marketing campaigns you have worked on
5. Examples of email marketing campaigns or marketing automation workflows you created

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Video Introduction (Required)
Please record a short video (3–5 minutes) and include a link to the video in your application.
In the video, please:
1. Introduce yourself and describe your experience in digital marketing
2. Describe the most successful marketing project you have worked on
3. Explain your specific role in that project
4. Explain what results were achieved (traffic, rankings, leads, conversions, etc.)
5. Explain what strategies contributed most to the success

The video does not need to be professionally produced. A simple recording using your phone or computer camera is sufficient.

---

What We Offer
- Long-term opportunity with a growing U.S. law firm
- Opportunity to lead digital marketing initiatives
- Flexible remote work environment
- Competitive compensation based on experience
- Health insurance benefit

SKILL REQUIREMENT

Marketing Marketing Automation Marketing Analytics

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Senior Digital Marketing Manager – U.S. Law Firm

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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