Senior Digital Marketing Manager

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: TYPE OF WORK

Full Time

: SALARY

40 to 50 k per mont

: HOURS PER WEEK

45

: DATE UPDATED

Aug 3, 2026

JOB OVERVIEW

Senior Digital Marketing Manager (Full-Time)
Location
Remote – Philippines
Employment Type
Full-Time
About Us
We are a rapidly growing Australian mobility equipment company committed to improving people's independence through innovative, high-quality mobility solutions. We are looking for a highly experienced and results-driven Senior Digital Marketing Manager to lead our digital growth strategy and build a high-performing online marketing ecosystem.
Position Summary
We are seeking a strategic and hands-on Digital Marketing Manager with a minimum of five (5) years of proven experience managing multi-channel digital marketing campaigns. The successful candidate will take ownership of our digital presence across Google, Meta, Amazon, AI-powered search platforms, social media, and our websites, with a strong focus on driving revenue, increasing qualified leads, improving customer acquisition, and maximising return on investment.
This role requires someone who stays ahead of industry trends and has practical experience with modern digital marketing technologies, AI-powered marketing tools, automation, and emerging search platforms.
Key Responsibilities
Digital Advertising & Performance Marketing
Develop, manage, and optimise Google Ads campaigns, including Search, Shopping, Display, Performance Max, YouTube, and Demand Gen.
Manage Meta advertising across Facebook and Instagram.
Plan and execute advertising campaigns across LinkedIn and other relevant digital platforms.
Continuously improve campaign performance through data-driven optimisation, audience segmentation, remarketing strategies, and A/B testing.
Manage advertising budgets and maximise Return on Advertising Spend (ROAS).
Search Visibility (SEO, AI Search & GEO)
Develop and execute advanced Search Engine Optimisation (SEO) strategies.
Implement AI Search Optimisation and Generative Engine Optimisation (GEO) to improve visibility across AI-powered search platforms.
Optimise content for Google AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging AI search experiences.
Improve topical authority, structured data (Schema Markup), EEAT signals, and technical SEO.
Conduct keyword research, competitor analysis, and content strategy development.
Monitor search algorithm updates and adapt strategies accordingly.
Amazon Seller Central (Essential)
Manage Amazon Seller Central operations.
Optimise product listings using Amazon SEO best practices.
Plan and manage Amazon PPC campaigns.
Monitor account health, inventory, pricing, catalogue quality, and performance metrics.
Increase marketplace sales, rankings, and profitability.
Resolve listing issues and ensure compliance with Amazon policies.
Website Optimisation & Conversion Rate Optimisation (CRO)
Improve website performance, speed, user experience, and conversion rates.
Optimise landing pages and customer journeys.
Coordinate with developers on technical enhancements.
Implement testing strategies to increase enquiries and online sales.
AI Marketing & Automation
Leverage AI platforms such as ChatGPT, Gemini, Claude, Perplexity, and other emerging AI tools to improve marketing efficiency.
Identify opportunities for automation across marketing workflows.
Implement AI-assisted content creation, campaign optimisation, reporting, and customer engagement strategies.
Continuously evaluate new AI technologies and recommend practical implementation.
Analytics & Business Intelligence
Monitor and analyse performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio.
Track and report on key KPIs including ROAS, CPA, CTR, Conversion Rate, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and Lead Quality.
Produce comprehensive weekly and monthly performance reports with actionable recommendations.
Social Media Marketing
Manage paid advertising campaigns across major social media platforms.
Develop strategies to increase engagement, brand awareness, and lead generation.
Monitor campaign performance and continuously optimise creative assets and targeting.

Email Marketing & Customer Retention
Develop automated email marketing campaigns and customer lifecycle journeys.
Improve customer retention and repeat sales through effective marketing automation.
Segment audiences and personalise communications to improve engagement.
Competitor & Market Research
Monitor competitors, industry developments, emerging technologies, and consumer behaviour.
Identify opportunities to improve digital performance and market positioning.
Leadership & Project Management
Coordinate with designers, developers, content creators, SEO specialists, and external agencies.
Manage marketing projects from planning through execution.
Maintain organised workflows, documentation, and reporting.
Proactively recommend innovative marketing initiatives that contribute to business growth.
Required Qualifications
Minimum five (5) years of senior-level Digital Marketing experience.
Proven experience managing Google Ads and Meta Ads with measurable business results.
Mandatory experience managing Amazon Seller Central and Amazon PPC.
Strong expertise in SEO, Technical SEO, AI Search Optimisation, and Generative Engine Optimisation (GEO).
Experience with WordPress and/or Shopify.
Strong knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio.
Experience with AI-powered marketing tools including ChatGPT, Gemini, Claude, Perplexity, or equivalent platforms.
Excellent analytical, communication, and project management skills.
Ability to work independently while managing multiple priorities.
Excellent written and spoken English.
Preferred Qualifications
Google Ads Certification.
Meta Certified Professional.
Experience working with Australian businesses or international e-commerce brands.
Experience in healthcare, mobility, medical equipment, or e-commerce is highly regarded.
Key Performance Indicators (KPIs)
Increase qualified leads and online sales.
Improve Return on Advertising Spend (ROAS).
Reduce Cost Per Acquisition (CPA).
Increase website conversion rates.
Improve organic search rankings and AI search visibility.
Grow Amazon marketplace revenue and profitability.
Deliver accurate and insightful weekly and monthly performance reports.
Achieve agreed business growth objectives through measurable marketing performance.
What We Offer
Full-time remote position based in the Philippines.
Long-term career opportunity with a growing Australian company.
Competitive salary based on experience and capability.
Performance-based incentives.
Opportunity to lead digital marketing strategy and make a measurable business impact.
A collaborative environment that values innovation, accountability, and continuous improvement.

SKILL REQUIREMENT

Marketing Analytics Ads Management Social Media Marketing

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Senior Digital Marketing Manager

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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