Senior Digital Marketing, AI Content & E-Commerce Manager

About the Role

We are an established and growing Australian furniture and e-commerce company seeking an exceptionally talented, highly experienced and creative Digital Marketing, AI Content & E-Commerce Manager to take ownership of our digital presence and help elevate our brand to the next level.

This is NOT a general Virtual Assistant position.

We are looking for an experienced digital professional who combines marketing expertise, strong creative ability, advanced AI skills, Shopify experience, social media management, graphic design, video creation and e-commerce knowledge.

You will work closely with company management and become a key member of our team, responsible for continuously improving how our brand is presented across our website, social media, advertising, email marketing and all digital channels.

We want someone who doesn't simply wait for instructions.

You should be able to identify opportunities, bring ideas to us, develop campaigns, create outstanding content and take ownership of projects from concept through to execution.

Key Responsibilities

Your responsibilities will include, but will not be limited to:

AI Image & Content Creation
Create highly realistic, premium AI-generated lifestyle imagery for our furniture products.
Take existing product photography and place products into sophisticated interior environments while maintaining product accuracy, proportions, colours and finishes.
Enhance and retouch existing product photography.
Create advertising imagery, website banners, social media content and campaign concepts.
Stay at the forefront of emerging AI image and creative technologies.
Test and introduce new AI tools that can improve our marketing and content production.
AI Video & Video Content Creation
Produce professional short-form videos, Reels, product videos and advertising content.
Transform static product photography into engaging video content using AI.
Edit existing footage into polished marketing material.
Create content specifically designed for Instagram, Facebook, TikTok, YouTube and digital advertising.
Develop new concepts for video campaigns rather than simply waiting to be provided with ideas.
Social Media Management

Take ownership of our social media presence across platforms including:

Instagram

Facebook
TikTok
LinkedIn
YouTube and other relevant channels

You will develop content calendars, create posts, Reels and Stories, write engaging copy, schedule content, monitor performance and continuously develop strategies to increase brand awareness, engagement, followers, website traffic and ultimately sales.

Shopify Website Management

You must have strong experience managing and improving Shopify websites.

Responsibilities will include:

Creating and updating products.
Improving product pages and collections.
Updating homepage content and promotional banners.
Creating landing pages.
Managing images, videos and website content.
Improving navigation and customer experience.
Identifying opportunities to improve conversion rates.
Implementing basic Shopify theme changes.
Working with Shopify apps and integrations.
Maintaining a premium and consistent visual presentation throughout the website.
Monitoring the website and proactively recommending improvements.

Knowledge of Shopify Liquid, HTML/CSS or development is highly regarded, although advanced development can be outsourced where necessary.

EDM & Email Marketing

Take responsibility for our email marketing strategy, including:

Designing professional EDM campaigns.
Developing promotional and brand campaigns.
Customer segmentation.
Automated email flows.
Abandoned cart campaigns.
New customer and welcome sequences.
Customer re-engagement.
Product launches and announcements.
Analysing open rates, click-through rates and conversions.
Continuously testing and improving performance.

Experience with Klaviyo or similar leading email marketing platforms is highly desirable.

Digital Marketing & Brand Development

You will help us develop and execute our overall digital marketing strategy.

This may include:

Campaign planning.
Content strategy.
Competitor research.
SEO and organic content.
Meta advertising creative.
Google advertising creative.
Landing page development.
Retargeting campaigns.
Conversion optimisation.
Marketing analytics.
New product launches.
Brand development.

You should understand the difference between simply creating attractive content and creating content that generates engagement, enquiries and sales.

AI Expertise Is Essential

We are specifically looking for someone who is advanced in AI and passionate about emerging technology.

You should already be using a combination of leading AI platforms for:

Image generation
Image editing
Product visualisation
Video generation
Video editing
Copywriting
Marketing
Research
Automation
Content creation

Experience with tools such as ChatGPT, Midjourney, Adobe Firefly, Runway, Kling, Veo, Canva, Photoshop, CapCut and other leading AI platforms will be highly regarded.

We are not concerned if you use different platforms.

What matters is the quality of what you can produce.

Who We Are Looking For

The successful applicant should have:

Proven digital marketing experience.
Advanced AI image generation skills.
AI video generation and video editing experience.
Strong Shopify experience.
Social media management experience.
Graphic design and excellent visual judgement.
EDM/email marketing experience.
Strong written English.
Excellent attention to detail.
Understanding of e-commerce and conversion optimisation.
Strong organisational and time-management skills.
Ability to manage multiple projects simultaneously.
Ability to work independently.
A commercial mindset and understanding of what drives online sales.
Genuine interest in AI and emerging digital technology.

Experience within furniture, interiors, architecture, homewares, luxury products or design-focused e-commerce would be highly regarded.

Most Importantly

We are looking for someone with an exceptional eye for design and branding.

Our products are highly visual. The successful person must understand premium presentation, interior design aesthetics, composition, typography, imagery and how to make a product and brand look aspirational.

We want someone who will look at our current marketing and think:

“I know how I can make this better.”

Then have the ability to actually execute it.

This Role Is NOT Suitable For

This position will not suit someone who has only basic Canva skills, basic social media experience or has recently started experimenting with AI.

We are looking for an experienced, high-level candidate capable of taking genuine ownership of our digital marketing and creative output.

How to Apply

Please provide:

Your CV/resume.
Your portfolio.
Examples of social media accounts you have managed.
Examples of AI-generated images you personally created.
Examples of AI-generated or edited videos you personally created.
Examples of Shopify websites you have worked on.
Examples of EDM/email campaigns you have created.
A list of the AI and marketing tools you currently use.
Your current internet speed and computer specifications.
Your expected monthly salary in PHP.

Applications without a portfolio and examples of previous work will not be considered.

IMPORTANT – Application Question

Please review our website and social media channels before applying.

In your application, identify five things you believe we could improve across our website, social media, content or digital marketing and briefly explain what you would do differently.

We are not looking for generic AI-generated answers.

We want to understand how you think, your creative ability and whether you can identify opportunities to elevate a brand.

Employment

Position: Full-Time
Location: Remote – Philippines
Hours: 40 hours per week
Relationship: Long-term

Some overlap with Australian/Melbourne business hours will be required.

We are looking for someone who wants to become an important long-term member of our team and grow with the business.

For the right person, there will be significant opportunity to take increasing responsibility for our digital marketing, e-commerce, AI content and overall brand development.