Senior DTC Operations Manager & Growth

We’re hiring a senior Filipino DTC Operations Manager to be the operational backbone of a pre-launch women’s wellness supplement brand called Muscle for Her.

This is a long-term, full-time role for a senior professional. Not a VA role. Not entry-level. We’re looking for someone with real DTC experience who can run the day-to-day operations and growth execution.

COMPENSATION & PAYMENT

• $2,000-$3,000/month USD full-time, based on experience and demonstrated track record
• Paid on the 1st and 15th of every month via Wise or Deel — no payment delays, ever
• Performance bonus structure tied to clear 90-day milestones we set together in week one
• 13th-month bonus in December (one full month’s salary)
• Filipino public holidays respected — Christmas, New Year, Holy Week, Independence Day, etc.
• Paid time off after 90 days
• Real path to expanded role and increased compensation as the brand scales

ABOUT THE BRAND

Muscle for Her is a pre-launch DTC women’s wellness supplement. The product is manufactured. The brand identity is built. The offer is validated by registered chemists, dietitians, and supplement founders who’ve had 8 and 9-figure exits. Capital is committed. We’re launching in the next 90 days.

I’m Mike, the founder. I own vision, strategy, brand, and customer. What I’m hiring is the operator who runs the system so I can stay in the seat where I add the most value.

WHAT YOU’LL DO

1. Source the brand face (founding female creator partner)

• Build vetted lists of 100 women per cycle (TikTok, Instagram, YouTube creators in women’s wellness, GLP-1, perimenopause, fitness)
• Watch their content, score against our criteria, narrow to top 20
• Write a one-pager on each finalist (audience, content style, brand fit)
• Book interviews directly into my calendar with pre-call briefs

2. Run the creator and practitioner outreach machine

• Build target lists across TikTok, Instagram, YouTube, Reddit, X — doctors, nurses, dietitians, fitness creators, GLP-1 advocates, wellness creators
• Send personalized DMs and emails inviting them to share the Muscle Loss Calculator
• Track responses, manage follow-up sequences, distribute affiliate links
• Engage in the comments of relevant videos respectfully — drop the calculator link when it genuinely helps

3. Manage community engagement

• Join and monitor Facebook groups (GLP-1, women’s wellness, perimenopause, weight loss)
• Reddit threads (r/Ozempic, r/loseit, r/Mounjaro, r/Menopause, r/xxfitness)
• ---------- servers in the space
• Spot conversations where the Muscle Loss Calculator would genuinely help and drop the link respectfully (NOT spammy — must follow community rules)
• Flag potential creator candidates and community influencers

4. Own funnel testing and email/SMS marketing

• Beta-test the landing page and quiz funnel with real users, document every UX issue with Loom + screenshots
• Coordinate with our landing page designer and Shopify developer on fixes
• Build and send Klaviyo email sequences (quiz follow-up, founding member nurture, cart abandonment, post-purchase)
• Set up SMS flows via Postscript or Attentive
• Track conversion at every funnel step and flag drops to me

5. Coordinate the freelancer ecosystem

• We have a landing page designer (Figma), Shopify developer, calculator builder, brand designer, and packaging designer all in motion
• You become the single point of contact so I’m not coordinating 6 different Slack threads
• You own deadlines, hand-offs, feedback cycles, and payment schedules

6. Build the operating system

• Set up our project management hub (Notion, ClickUp, or Airtable — your call)
• Build the SOP library so every task is documented and trainable
• Establish weekly cadence: Monday plan, daily standups, Friday founder report
• Once funnel is live, you’ll hire 1-2 junior VAs under you for volume tasks (week 4+)

WHO YOU ARE

Required:

• 5-8+ years working inside US-based DTC brands as an Operations Manager, Growth Coordinator, Senior Project Manager, or equivalent
• Hands-on Klaviyo experience — you’ve built flows, run campaigns, managed deliverability
• Quiz funnel experience (Heyflow, Outgrow, Typeform, ---------- )
• Creator outreach experience at scale — you’ve personally messaged hundreds of creators and tracked results
• Comfortable in Facebook groups, Reddit, ---------- communities — you know the etiquette, you don’t get banned for spam
• Native-level written and spoken English
• Detail-obsessed with systems to prove it (screenshots, dashboards you’ve built)
• AI-native — Claude, ChatGPT, n8n, Make, or Zapier are part of your daily workflow
• 4+ hours overlap with US Central Time
• Stable internet, quiet workspace, professional setup
• Available for 2-3 video calls per week
• Can start within 2-3 weeks

Strong bonus points:

• Direct experience inside a supplement, wellness, or beauty brand
• Pre-launch / 0-to-1 experience — you’ve taken something from “nothing live” to “first $100K in revenue”
• TikTok Shop affiliate program experience
• Klaviyo certified
• Has managed 1-2 VAs under them before
• Past role at a brand that launched TikTok or creator-first

HOW I WORK AS A FOUNDER

I want to be honest with you about my working style so you know what you’re signing up for:

• I move fast. Decisions are made quickly. I expect you to move at the same pace.
• I’m direct in feedback. I’ll tell you when something is wrong, and I expect the same from you. No passive-aggressive emails.
• You get real authority from week one. I won’t micromanage. I won’t hover. If I hired you, I trust you to do the job.
• I expect proactive communication. No surprises. Bad news on Wednesday, not when it explodes Friday.
• Push back on me when I’m wrong. Yes-people don’t work here. The best operators tell the founder when they’re wrong.
• I respect your boundaries. No midnight Looms. No weekend pings unless it’s a real emergency. In exchange, you’re fully present during your working hours.

If that style fits, we’ll move fast together. If it doesn’t, no hard feelings.

HOW TO APPLY

Send me your application here on OnlineJobs.ph. To be considered, your message must include all of the following:

1. Start your message with the word OPERATOR. This tells me you read the full post. Applications without this will be deleted.

2. One paragraph (3-5 sentences): Tell me one DTC brand you’ve worked with, what role you played, and the one specific outcome you owned. Be specific — name the brand, name the number you moved (revenue, conversion, list growth, etc.).

3. Your top 3 tools you use daily. I want to know your real stack.

4. Your AI workflow. Tell me one workflow you’ve automated with Claude, ChatGPT, n8n, or Zapier that saved you 5+ hours per week.

5. Your desired monthly salary in USD. Be honest. The range is $2,000-$3,000 based on experience.

6. Your earliest available start date.

HIRING TIMELINE

• Applications reviewed within 48 hours
• Top candidates invited to a 30-minute video call within 7 days
• Top 2-3 finalists invited to a paid trial week ($300-$500 for the week)
• Final hire by Day 14
• Start date within 2-3 weeks of offer

I read every application personally. If you’re a fit, you’ll hear fro ---------- within 48 hours.

This is a real, serious, long-term role with a founder who pays on time, treats his team with respect, and is building a brand to be a category leader. I’m looking for the senior operator who wants to grow with the company for the next 3+ years.

— Mike Joudeh, Founder