Senior Creative Strategist & Video Editor – DTC E-commerce / Meta Ads

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TYPE OF WORK

Full Time

SALARY

$1,500–$2,500 USD/month + Bonus

HOURS PER WEEK

TBD

DATE UPDATED

Sep 5, 2026

JOB OVERVIEW

Senior Creative Strategist & Video Editor – DTC / Meta Ads

We are looking for a Creative Strategist & Video Editor to become a key part of our DTC e-commerce operation.

We are currently doing 5 figures in daily revenue and our goal is to scale toward $100,000+ per day.

Creative is one of the most important parts of our growth, and we are looking for someone who can eventually take significant ownership of the creative side of the brand.

This is NOT just a video editing position.

We need someone who understands Meta Ads, direct-response marketing, creative strategy, customer psychology and performance creative — while also being able to execute and edit high-quality video ads.

WHAT YOU WILL DO

Your job will be to help us produce, analyze and continuously improve performance creatives for Meta.

You will:

Develop and execute new Meta ad creatives
Study our winning ads and understand why they are working
Build new iterations and executions from proven winning concepts
Develop new hooks, openings, scripts and variations
Edit high-performing direct-response video ads
Create UGC-style ads, VSLs, advertorial-style ads and other performance formats
Research competitors and the market to identify new opportunities
Understand our customer, their problems, desires and buying motivations
Analyze creative performance and use the data to d ---------- what should be created next
Identify creative fatigue and produce new iterations before winners stop performing
Work with Meta Ads performance data rather than creating based purely on personal preference
Continuously test new ideas while scaling what already works

As you prove yourself, the goal is for you to take more and more ownership of the brand's creative strategy and production.

WHAT WE'RE LOOKING FOR

You should have a strong understanding of:

Meta Ads
DTC e-commerce
Direct-response marketing
Creative strategy
Video editing
Hooks and angles
Customer psychology
UGC advertising
VSLs
Creative testing
Creative iteration
Competitor and market research
Performance metrics
Scaling creatives as ad spend increases

You should understand that a good-looking video is not necessarily a good ad.

We care about performance.

You should be able to look at an existing winning ad, understand the underlying message, angle, psychology and structure, and use those learnings to create new ads that can potentially outperform it.

IMPORTANT – 2 TEST VIDEO ADS REQUIRED

Please read this before applying.

The first step of our hiring process is creating 2 test video ads for our brand.

We are NOT asking you to figure everything out from zero.

We will give you our winning ads and show you the concepts, messaging and angles that are currently working for us.

From there, we want you to study the winners, understand why they work, and show us what you can create from that information.

Your task will be to create 2 complete video ads that you believe could perform on Meta.

You can use our winning ads as inspiration and direction, but we do not want simple copies.

We want to see whether you can take something that is already proven and create new hooks, iterations, executions and ideas around the winning message.

We will evaluate:

Your understanding of our winning ads
Your creative strategy
Your hooks
Your ability to build on proven concepts
Your direct-response thinking
Your video editing
Your pacing and storytelling
Your understanding of Meta advertising
Your ability to create something that could realistically become another winning ad
PLEASE DO NOT APPLY IF YOU WON'T DO THE TEST

We want to be very clear about this.

If you are not willing to create the 2 test video ads, please do not apply.

If you only send us a CV, generic cover letter or portfolio and are unwilling to complete the test, we will not move forward with your application.

We are looking for serious candidates who are willing to show us what they can actually do.

WHAT HAPPENS AFTER THE TEST?

If we like your 2 test ads, we will invite you to an interview.

During the interview, we will discuss:

Your decisions behind the test creatives
Why you chose your hooks and structure
Your previous DTC experience
Your Meta Ads knowledge
How you analyze winners and losers
How you would approach creative testing at higher spend
How you could help us build and improve our creative operation

The strongest candidate will have the opportunity to join us full-time and long-term.

THE OPPORTUNITY

We are not looking for someone to edit a few videos and disappear.

We want someone who can become an important part of the company as we scale from 5 figures/day toward $100,000+ in daily revenue.

If you're good, there will be room for more responsibility, higher compensation and eventually significant ownership over the creative operation.

We move fast, test aggressively and care about results.

If you're a Creative Strategist who can also execute and edit, understand Meta performance marketing, and want to build alongside a rapidly growing DTC operation, we'd like to see what you can do.

INVESTMENT IN YOUR GROWTH

If you get accepted and join our team, we will pay for Evolve for you — a premium training program worth $2,000/month.

We want you to continuously improve as a Creative Strategist and stay at the highest level of performance creative, Meta Ads and DTC marketing.

We invest in people who perform. If you grow, we grow.

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