Senior Creative Strategist & Performance Copywriter

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TYPE OF WORK

Full Time

SALARY

$9 - $15 per hour

HOURS PER WEEK

40

DATE UPDATED

Sep 18, 2026

JOB OVERVIEW

Meta and TikTok Advertising

Second Screen Digital is seeking a highly skilled Creative Strategist and Performance Copywriter who understands how to develop paid social creative that drives measurable results.

This is not a traditional brand-copywriting or social media position. We need someone who can analyze advertising performance, identify why certain concepts are succeeding or failing, and translate those insights into compelling creative briefs, scripts, hooks, and ad copy.

The ideal candidate understands the relationship between creative strategy, consumer psychology, platform behavior, and performance data. They should be deeply familiar with Meta and TikTok advertising best practices and know how to build a continuous creative testing system—not simply come up with ideas that “feel creative.”

Key Responsibilities

* Analyze creative performance across Meta and TikTok to determine what is working, what is underperforming, and why.
* Evaluate key performance indicators such as hook rate, hold rate, click-through rate, conversion rate, CPA, ROAS, CPM, and engagement.
* Identify patterns across winning ads, including hooks, messages, formats, personas, offers, value propositions, and visual approaches.
* Translate performance data into clear, actionable creative recommendations.
* Develop creative strategies aligned with each client’s audience, business objectives, offer, and stage of the marketing funnel.
* Write detailed creative briefs for video ads, static ads, carousels, UGC, founder-led content, product demonstrations, testimonials, and other paid-social formats.
* Write persuasive video scripts, hooks, headlines, primary text, calls to action, and supporting ad copy.
* Create structured testing plans that evaluate different concepts, messages, personas, hooks, formats, and executions.
* Develop iterations and variations of winning concepts without simply producing minor or repetitive changes.
* Research customers through reviews, comments, competitor advertising, social media, Reddit, forums, and other relevant sources.
* Identify customer pain points, objections, motivations, desires, and buying triggers.
* Stay current on Meta and TikTok platform changes, creative trends, advertising policies, and performance-marketing best practices.
* Review creative work and provide clear, actionable feedback to designers, video editors, UGC creators, and other members of the creative team.
* Collaborate closely with media buyers to connect creative decisions with campaign performance.
* Participate in creative performance reviews and contribute new ideas based on data, customer research, and market trends.
* Maintain organized records of creative tests, learnings, and results so insights can be applied to future campaigns.
* Manage creative strategy across multiple brands and industries while maintaining each brand’s distinct voice and positioning.

## Required Qualifications

* 3+ years of experience in paid-social creative strategy, direct-response copywriting, or performance marketing.
* Demonstrated experience developing creative for Meta and TikTok advertising.
* Strong understanding of how creative affects paid-media performance.
* Ability to interpret campaign and creative-level data and turn it into actionable briefs.
* Strong knowledge of Meta and TikTok advertising formats, user behavior, creative best practices, and platform policies.
* Experience developing structured creative tests and using results to guide future concepts.
* Excellent direct-response copywriting skills, including hooks, scripts, headlines, primary text, calls to action, and offer messaging.
* Strong understanding of consumer psychology, persuasion, positioning, and customer awareness levels.
* Ability to distinguish between a new creative concept and a minor variation of an existing execution.
* Exceptional command of written and spoken English, including grammar, tone, nuance, rhythm, and conversational language.
* Strong familiarity with American culture, consumer behavior, humor, idioms, social trends, and purchasing motivations.
* Ability to write naturally for American audiences without the copy sounding overly formal, generic, or translated.
* Strong research, critical-thinking, and pattern-recognition skills.
* Excellent attention to detail and the ability to manage multiple clients, priorities, and deadlines.
* Ability to clearly explain the reasoning behind creative recommendations.
* Experience collaborating with media buyers, designers, editors, and content creators.

## Preferred Qualifications

* Agency experience working across multiple e-commerce or direct-to-consumer brands.
* Hands-on experience inside Meta Ads Manager and TikTok Ads Manager.
* Experience with creative analytics or attribution platforms such as Triple Whale, Motion, Atria, or similar tools.
* Experience developing UGC concepts and directing creators.
* Familiarity with landing-page strategy, conversion-rate optimization, email marketing, and full-funnel customer journeys.
* Experience writing for products in multiple industries and adapting quickly to different brand v

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