Senior Content Strategist, Video Editor & Graphic Designer (AI-Native)

xthuyle is a UK-based content creator brand with 1.9M Instagram, 1.2M TikTok, and 470k YouTube followers. We're actively launching a digital products business called The Future Creator in 2026.

This is a permanent, full-time role. You'll join a small, fast-moving team at the intersection of content, AI, and digital products, and you'll be the main creative and strategic partner filling the gaps that Thuy (founder), Pauline (social media manager), and the wider team don't cover.

Female candidates only.

THIS ROLE IS NOT JUST EDITING - IT'S OWNING CONTENT STRATEGY

Up to now, every video has needed a detailed brief before it got made. That stops with this hire. We need someone who can look at a bank of raw B-roll and long-form footage and independently work out: what videos live inside this footage, what should become a series or a "part 2" based on what's performing, what should be cut down into short-form, and what should be turned into a newsletter. You bring the ideas, Thuy approves and films.

WHAT YOU'LL DO

Content Strategy & Editing
- Review Thuy's B-roll and footage bank and proactively pitch what content it should become, without waiting for a shot-by-shot brief
- Edit YouTube long-form (20-30 min): vlogs, GRWMs, tutorials, Q&As
- Batch-edit 5-10 short-form clips (15-90 sec) from every filming day for TikTok and Instagram Reels
- Understand what separates a strong long-form retention edit from a strong short-form hook: pacing, humour, and edits that keep people watching, not just cuts on the beat
- Repurpose every long-form upload into a short-form series
- Review analytics weekly, flag what's performing, and recommend part 2s, new series, or format changes
- A/B test YouTube thumbnails and titles for CTR
- Recommend which content should become a newsletter, and how content and hooks should speak to and grow our target audience (women building a side hustle or online business)

AI-Native Production
- Clone Thuy's voice (ElevenLabs or similar) and generate AI voiceovers for day-in-the-life or B-roll-led videos when Thuy can't record
- Write scripts from raw B-roll for Thuy's approval, then produce the AI voiceover independently
- Use AI avatars for teaching and educational videos for The Future Creator
- Use AI tools daily across image, video, and voice, and bring new tools to the team as they emerge

Graphic Design
- Design YouTube thumbnails, Instagram carousels, and social media graphics
- Support The Future Creator's visual identity: lead magnets, landing page visuals, and launch assets
- Proficient in Adobe Photoshop and Adobe Firefly (or equivalent AI design tools)

Systems, Automation & Team
- Work daily alongside Pauline (social media manager) on briefs, content calendar, and handoffs
- Understand DM/chat automation flows (ManyChat or similar) and how content drives people into lead magnets
- Working knowledge of Facebook Ads Manager
- Organise everything in Notion: briefs, B-roll library, weekly progress updates
- Comfortable overlapping UK morning hours (GMT/BST)

WE'RE LOOKING FOR SOMEONE WHO
- Has 3+ years editing content for creators or influencers - beauty, lifestyle, or similar content is non-negotiable
- Has a strong portfolio showing you've moved beyond "edit what I'm told" into pitching and creating from raw footage
- Is platform-native - watches TikTok and Instagram daily and can explain what stops a scroll and what keeps someone watching a 25-minute video
- Uses AI tools actively and daily in their own workflow, not occasionally
- Is comfortable with scripting and turning long-form footage into series, shorts, and newsletter ideas
- Has graphic design skills in Photoshop and is comfortable using AI design tools (Firefly or similar)
- Is fluent in Notion for briefs and team communication
- Has strong written English
- Can overlap with UK morning hours (GMT/BST)
- Is highly organised, meets deadlines without chasing, and flags problems early rather than letting them sit

BONUS SKILLS THAT WILL MAKE YOUR APPLICATION STAND OUT
- AI voice cloning experience - ElevenLabs or similar
- AI avatar tools - HeyGen or similar
- Facebook Ads Manager experience
- ManyChat or other DM/chat automation experience
- Experience with digital products, online courses, or launch funnels
- Adobe Premiere Pro or CapCut Pro, Adobe Illustrator or After Effects

COMPENSATION & LOGISTICS
- Full-time, permanent position
- $1,000 per month with room to grow
- Remote, must be able to overlap with UK morning hours (GMT/BST)
- Female candidates only

HOW TO APPLY
Send all three of the following. Applications missing any of them will not be reviewed:
- A long-form YouTube edit example
- A short-form edit example
- A graphic design example (thumbnail, carousel, or brand asset)

Also include:
- A short note: why this role, what you know about xthuyle, and one trend or creative idea you'd pitch for the content right now
- What you would do first if handed four weeks of unsorted B-roll and no brief
- Every AI tool you use regularly and how you use it
- Your software, your availability, and your earliest start date
- Your Number and Email contact information in your application

MUST COMPLETE TRIAL TASK before securing this role
Female candidates only.