Senior Brand & Performance Designer (DTC E-commerce)

About Pilates & Me

Pilates & Me is one of Europe's fastest-growing premium Pilates equipment brands.

We design and sell high-end Pilates reformers and professional studio equipment across multiple European markets, including France, Germany, Belgium, Luxembourg and Switzerland.

Since our launch, our growth has been exceptional, and we're now entering our next phase of expansion.

This year, we're on track to generate more than €3 million in revenue, and this is only the beginning. Our ambition is clear: become the leading premium Pilates equipment brand in Europe.

To achieve that goal, we're building a team composed only of exceptionally talented people.

The Opportunity

We're looking for an exceptional Senior Brand & Performance Designer.

This is not a production role.

This is not a junior or mid-level position.

We're looking for someone who has already operated at a world-class level and has experience working with established brands where creative quality and performance directly impact business growth.

You must have previous experience working with large DTC, e-commerce or consumer brands that operate at a significant scale.

We are looking for someone who understands the standards required by brands with large audiences, strong brand identities and substantial marketing budgets.

You should have experience creating assets for companies investing heavily in paid acquisition and understand how world-class creatives are built, tested, optimized and scaled.

This is a role for someone who has already proven themselves in competitive environments and understands the level of execution required to compete with the best brands in the market.

Your main responsibility will be creating high-performing static ad creatives for our paid acquisition channels.

The majority of your work will focus on creating creatives for Meta Ads, Google Ads and other paid channels.

Your objective is not simply to create beautiful visuals. You need to understand how to create ads that stop the scroll, improve CTR, increase conversion rates, and generate measurable business impact.

You'll work closely with our marketing team to constantly develop, test, analyze and iterate on new creative concepts, hooks, offers and visual angles based on real performance data.

You will be responsible for:

Designing static creatives for paid advertising campaigns.
Creating multiple creative variations for A/B testing.
Developing new creative concepts and advertising angles.
Improving existing winning creatives to maximize performance.
Understanding customer psychology and translating it into visuals that convert.
Designing premium product catalogues, brochures and sales materials.
Maintaining and improving our premium brand identity.

Experience designing high-converting landing pages is a plus, but it is not the core of the role.

Your work will directly influence how hundreds of thousands of customers perceive our brand and will have a direct impact on our growth.

Who We're Looking For

We have very high expectations.

We're looking for someone who has already worked in demanding creative environments and understands what world-class execution looks like.

You must have:

Previous experience working with large DTC, e-commerce or consumer brands.
A strong portfolio demonstrating premium creative execution.
Experience creating performance-driven advertising creatives.
A deep understanding of branding, marketing psychology and conversion-focused design.

You have an exceptional eye for:

Composition
Typography
Hierarchy
Color
Brand consistency
Visual storytelling
Conversion-focused design

But beyond technical skills, we're looking for someone who is naturally curious and constantly improving.

The ideal candidate:

Learns by themselves and actively develops new skills.
Follows the latest trends in design, advertising and AI.
Studies what successful brands and competitors are doing.
Regularly analyzes competitor creatives, messaging, offers and positioning.
Brings new ideas and opportunities to the team.
Doesn't wait for instructions to identify improvements.
Wants to understand why something works, not just how to recreate it.

We want someone who is obsessed with getting better and who naturally looks at the market to understand what the best brands are doing.

Tools & Creative Skills

We're looking for someone who is highly proficient with modern creative tools and has a strong understanding of both traditional design workflows and AI-powered creative production.

You should be comfortable working with professional design and editing software, including:

Adobe Photoshop (advanced level)
Adobe Illustrator
Adobe InDesign (for catalogues and brochures)
Figma
After Effects / motion design tools (strong plus)
Premiere Pro, CapCut or similar video editing tools (plus)

You should be able to independently create premium-quality visuals from concept to final delivery, including:

Product compositions
Image retouching
Photo manipulation
Advertising creatives
Typography
Brand assets
Creative variations for testing
AI Creative Skills

AI is becoming a major part of our creative workflow.

We're looking for someone who already integrates AI into their creative process and knows how to use it professionally.

Experience with tools such as:

Midjourney
ChatGPT
Adobe Firefly
Flux
Ideogram
Runway
Kling
Other advanced AI image and video generation tools

You should know how to use AI for:

Generating creative concepts.
Creating new visual directions.
Improving advertising assets.
Enhancing product images.
Creating lifestyle visuals.
Speeding up creative production.
Testing more creative angles.
Increasing creative output while maintaining premium quality.

We are not looking for someone who simply knows how to generate AI images.

We are looking for someone who understands how to combine AI, design skills and marketing psychology to create assets that perform.

Our Expectations

We're building a company for the long term, and we're looking for people who genuinely want to build something exceptional.

This role comes with a high level of ownership and responsibility.

We move fast.

We iterate quickly.

We expect excellence.

We're looking for someone who:

Takes ownership instead of waiting for instructions.
Has extremely high standards.
Cares deeply about quality.
Is obsessed with details.
Understands both branding and performance marketing.
Thinks about business impact before aesthetics.
Can challenge ideas and propose better solutions.
Continuously learns and improves.
Is proactive and accountable.
Thrives in ambitious, high-performance environments.

This is an environment where a great designer can have a massive impact on the company's growth.

What Success Looks Like

Six months from now, you will have helped create advertising creatives seen by millions of people across Europe, improved our creative performance, strengthened our premium brand positioning, and played a key role in scaling one of Europe's fastest-growing Pilates brands.

Application

Please send us:

Your portfolio.
The biggest brands you've worked with.
Examples of high-performing advertising creatives you've designed.
Examples of catalogues or brand assets you've created.
The AI tools you use and how you integrate them into your workflow.

If you've read everything carefully, include the word " ---------- ntum" in your application so we know you pay attention to detail.

We receive a high volume of applications and will only contact candidates whose experience and portfolio match the level we're looking for.