Sales & Marketing Manager (CRM & Community Outreach) – Remote

Sales & Marketing Manager (CRM & Community Outreach) – Remote

Company: Boarding & Beyond – Dog Daycare, Boarding & Grooming
Location: Remote
Schedule: Full-Time | 40 Hours/Week | U.S. Mountain Time
Compensation: $4,000 USD/Month (Base + Performance Bonuses)
Website: ----------

Are you already exceptional at sales, customer communication, CRM management, and building relationships? Do you consistently produce results, identify opportunities, and take initiative without needing constant direction?

We're hiring an experienced Sales & Marketing Manager to convert inquiries into paying customers, improve sales follow-up, build referral partnerships, and drive business growth.

IMPORTANT: This is NOT a technical digital marketing role. You don't need experience managing Google Ads, Facebook Ads, websites, or advanced CRM automations. Other specialists handle those responsibilities.

We want someone who excels at connecting with people, closing sales, managing customer relationships, and executing practical marketing and outreach strategies.

This is NOT an entry-level position. We're looking for an A player with proven skills, strong judgment, and a history of measurable results.

We provide the tools, resources, and goals. You bring the expertise, initiative, and ability to execute.


About Boarding & Beyond:
Founded in 1996, Boarding & Beyond has spent 30 years making a difference in the lives of dogs and the families who love them. Located in Aurora, Colorado, USA, we provide dog daycare, boarding, and grooming services. Our mission is simple: Change dogs' lives for the better while giving pet parents peace of mind.

We believe exceptional businesses are built by exceptional people. Our culture values customer service, ownership, accountability, teamwork, and continuous improvement. We're looking for a highly capable professional who wants to make a meaningful contribution to our continued growth.

Your Mission: Generate More Paying Customers

Your primary responsibility will be to help Boarding & Beyond acquire new customers, convert more inquiries into bookings, and increase repeat business.

We already receive inquiries from dog owners interested in our services. Your first priority will be making sure those opportunities turn into paying customers.

Beyond sales conversion, you'll take ownership of customer follow-up, CRM execution, referral generation, local business outreach, and organic marketing initiatives.

You'll be responsible for executing proven strategies, identifying improvements, and producing measurable results.

Your Key Responsibilities

1. Sales & Lead Conversion — Your #1 Priority

- Personally call, text, and email prospective customers to convert inquiries into bookings.
- Proactively follow up with leads who haven't booked.
- Build rapport, establish trust, handle objections, and close sales.
- Identify missed sales opportunities and recover potential customers.
- Improve sales scripts, follow-up strategies, and booking conversion rates.
- Track leads, sales activity, and conversion performance.
- Take ownership of ensuring qualified opportunities don't get overlooked.

We're looking for someone who is already confident, persuasive, and effective at selling over the phone.

2. CRM Management & Sales Optimization

You'll use GoHighLevel to manage leads, customer communication, follow-up, and sales opportunities.

- Keep CRM records organized, accurate, and actionable.
- Manage sales pipelines and ensure timely follow-up.
- Review recorded customer calls to identify missed sales opportunities and customer service issues.
- Recommend and implement improvements that increase conversions.
- Execute customer follow-up and reactivation campaigns.
- Identify inefficiencies and improve existing CRM processes.
- Monitor and report performance.

We want someone who understands how to use a CRM to generate revenue—not someone who simply enters data.

3. Community Outreach & Referral Partnerships

- Proactively contact veterinarians, apartment communities, pet stores, and other local businesses.
- Develop relationships that generate new customer referrals.
- Confidently make outbound calls, present partnership opportunities, and handle objections.
- Create consistent follow-up processes for potential partners.
- Develop and execute customer referral programs.
- Track which partnerships and campaigns generate paying customers.

You should already be comfortable initiating conversations, building relationships, and creating new business opportunities.

4. Customer Retention & Reactivation

- Reengage inactive customers and encourage repeat bookings.
- Execute targeted email and SMS campaigns.
- Identify opportunities to increase customer retention.
- Encourage and track customer referrals.
- Improve communication throughout the customer experience.
- Measure campaign results and continuously improve performance.

5. Marketing & Online Community Engagement

- Promote Boarding & Beyond in relevant local Facebook groups and online communities.
- Identify opportunities to reach local dog owners.
- Create and schedule social media posts using photos and videos we provide.
- Encourage authentic customer reviews and monitor online reputation.
- Execute organic marketing campaigns that generate inquiries and bookings.
- Identify, test, and improve customer acquisition strategies.

Paid advertising, website development, and advanced technical CRM development are handled separately.

Your focus is execution that produces customers and revenue—not marketing activity for its own sake.


Who We're Looking For

We want an experienced, highly capable professional with a demonstrated history of success.

You Must Already Be Strong In:

Sales & Closing
- Excellent spoken and written English.
- Confident, persuasive phone communication with U.S. customers.
- Strong lead follow-up and objection-handling skills.
- A demonstrated ability to convert inquiries into paying customers.
- The ability to independently manage sales conversations from initial contact through booking.

CRM & Customer Relationship Management
- Experience managing leads, pipelines, and follow-up using CRM software.
- Understanding of how to improve sales conversion through effective follow-up.
- Strong organizational skills and attention to detail.
- Ability to recognize sales process problems and recommend practical solutions.

Marketing & Business Development
- Experience executing marketing or customer acquisition initiatives.
- Ability to research prospects, conduct outreach, and develop relationships.
- Understanding of referrals, retention, and customer engagement.
- Ability to measure performance and improve results.

Independent Execution & Ownership
- Strong problem-solving and decision-making skills.
- Ability to prioritize high-impact work without constant supervision.
- Initiative to identify and solve problems independently.
- A track record of reliably completing commitments.
- A genuine desire to improve performance and contribute ideas.


We care far more about demonstrated performance than degrees, certifications, or impressive-sounding job titles.

You don't need to know the pet care industry. But you should already be highly competent in the core sales, communication, CRM, and marketing skills this position requires.


How We Operate

We give our team clear goals, tools, and the opportunity to take ownership. In return, we expect professionalism, accountability, and excellent execution.

Our operating principles are:

- Customer First: Every interaction should create value and build trust.
- Results Over Activity: We measure outcomes, not how busy you are.
- Own the Outcome: Take initiative, solve problems, and follow through.
- Focus on What Matters: Prioritize the work that generates the greatest impact.
- Raise the Standard: Deliver excellent work and continuously improve.
- Move Fast: Execute, measure, learn, and improve.
- Zero Silent Failures: Communicate problems early and bring a recovery plan.
- No Proof = Not Done: Use Asana to document commitments, deadlines, completed work, and results.
- Build Better Systems: Improve processes instead of repeatedly working around problems.

We don't believe great people need to be micromanaged. We believe they need clear expectations, the right tools, and the opportunity to perform.

How Success Is Measured

You'll have a written performance scorecard with clearly defined goals.

Success includes:

- Higher percentages of qualified inquiries converted into paying customers.
- More customers generated through follow-up and reactivation.
- More paying customers from referrals and local partnerships.
- Improved customer retention and repeat bookings.
- Better customer service and sales call quality.
- Accurate CRM management and consistent follow-through.
- Successful execution of marketing initiatives that generate measurable business results.

Your results—not simply your activity—will determine your performance.

Compensation: Exceptional Results Deserve Exceptional Rewards

We believe talented people who create meaningful business results should have the opportunity to earn more.

Monthly Compensation (USD)
- Guaranteed Base Salary: $1,000/month
- On-Target Earnings: $3,000/month total
- Exceptional Performance: Up to $4,000/month total

Performance bonuses are based on agreed-upon, measurable business results. Specific goals, bonus calculations, and eligibility will be established in a written performance scorecard. Bonus earnings are not guaranteed.

Produce more value. Earn more.


How to Apply
Please submit:
-Your current resume.
-One example of something you personally accomplished in a previous position, including measurable results.

We care more about demonstrated performance, initiative, and results than degrees or certifications.