Sales Development Representative (MyMentor)

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TYPE OF WORK

Part Time

SALARY

$4 - $10/hr (minimum 20hrs/wk)

HOURS PER WEEK

20

DATE UPDATED

Aug 13, 2026

JOB OVERVIEW

Sales Development Representative (SDR) — Outbound / Cold Outreach Specialist

Company: MyMentor Insights (by Peoplogica)
Type: Part-time, 20+ hrs/week, long term contract, performance bonuses

About Us
MyMentor Insights is a 360-degree feedback and AI-powered leadership development platform, used by coaches, HR teams, and leadership development providers to run assessments and build personalized development plans for their people. We're growing our outbound sales pipeline and need someone who can own the full top-of-funnel process, not run ads, not "do marketing," but actually get on email and phone and talk to prospects. Learn more at ----------

The Role
You'll be the engine behind our outbound pipeline. This is a hands-on, execution-heavy role. You're not managing a campaign dashboard, you're personally building lead lists, writing emails, making calls, and following up until a lead is qualified and handed to sales (or nurtured until they're ready). Previous attempts using marketing agencies or "digital marketers" haven't worked for us, we need someone who thinks and acts like an SDR, not an ads manager. The focus will be on the North American market.

Responsibilities
• List building with Apollo: Use ---------- (or similar tools like ZoomInfo, LinkedIn Sales Navigator) to source and build targeted lead lists based on our ideal customer profile, filtering by industry, company size, role, and other relevant criteria, rather than relying on purchased or static lists
• AI-assisted personalization: Use AI tools to personalize outbound emails at scale. Pulling in relevant context per prospect (industry, role, company size, pain points) rather than sending generic templates
• Cold email outreach: Write, personalize, and send outbound email campaigns to targeted prospect lists (coaches, HR leaders, leadership development providers)
• Cold calling: Follow up on email outreach with phone calls to qualify interest and book meetings
• Lead nurturing: Manage a sequence of follow-ups for leads who show interest but aren't ready to buy. Keep them warm over time without being pushy
• Pipeline management: Track every lead's status in our CRM, keep notes updated, and flag hot leads to the sales team promptly
• Reporting: Provide weekly updates on outreach volume, response rates, calls made, and meetings booked
• Objection handling: Respond to pushback (e.g. "we're too small for this," "we already have a solution") with tailored replies that reframe the value. Not scripted, generic responses

Candidate Profile
Must-haves:
• 2+ years of experience as an SDR, BDR, appointment setter, or outbound sales rep, ideally in B2B SaaS or a similar subscription/services product
• Hands-on experience using Apollo (or similar tools like ZoomInfo, LinkedIn Sales Navigator) to build and export lead lists, not just working off lists someone else hands to you
• Experience using AI tools (ChatGPT, Claude, or purpose-built tools like Clay/Instantly AI personalization) to personalize cold email at scale. Should be able to explain their actual workflow, not just say "I use AI"
• Demonstrated cold calling experience, comfortable picking up the phone, not just hiding behind email templates
• Strong written English, clear, professional, persuasive without sounding like a template
• Self-directed, can run outbound campaigns independently without needing daily hand-holding
• Comfortable with CRM tools for tracking and follow-up
• Resilient, can handle rejection and objections without losing momentum (cold outbound has a low hit rate, and that's normal)

Nice-to-haves:
• Experience selling to HR, L&D, or coaching/consulting audiences
• Familiarity with leadership development, 360 feedback, or assessment tools
• Experience combining Apollo + AI personalization + a sending tool (e.g. Apollo ? Clay/AI enrichment ? Instantly/Smartlead) as a full outbound stack

When Responding to this brief:
Applications will only be considered if you have proven SDR/BDR experience including telephone calling, so please clearly articulate your relevant experience/attributes/successes at the top of your application. Please also inform us what software/other you would expect us to supply so that you can perform at the highest level.

This role is for the North American market, we are also advertising for a similar job but for Peoplogica’s tests and assessments which will focus on the Australasian market. You do not have to apply for both, just let us know which role you are most interested in (we will be employing two part-time providers)

If you are interested in this role, as well as responding with your proposal, please also complete our brief video interview, the link is: ----------

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