SOCIAL MEDIA CONTENT & GROWTH STRATEGIST | BRAND CREATIVE & ACCOUNT MANAGEMENT

Remote | Part-Time | Long-Term Opportunity

Compensation: $400–$600 USD/Month (Depending on Scope)

ABOUT THE OPPORTUNITY

Journey of Returning (JOR) is a Miami-based marketing and customer acquisition consultancy seeking an exceptionally creative, strategic, and reliable social media professional for a long-term collaboration.

Your primary responsibility will be building the digital presence of The Way In, an emerging consumer app focused on guided self-reflection, emotional awareness, and meaningful self-connection.

We're looking for someone who can help build a brand from zero, understand its audience, establish a recognizable creative identity, and turn compelling content into organic audience growth and eventual app users.

This is not a traditional social media VA or basic posting position.

We want someone who thinks like a brand builder, creates like a designer, understands audience psychology, and can independently execute content from idea to publication.

Depending on your experience and availability, the role may also include publishing and operational support for JOR's existing client accounts.

PRIMARY RESPONSIBILITY: THE WAY IN

Full-cycle creative strategy, content production, organic growth, and social media management.

BRAND STRATEGY & ORGANIC GROWTH

Develop and execute an organic social media strategy for a consumer app launching from zero.

Establish content pillars, recurring series, campaigns, and monthly content calendars.

Understand the brand's positioning, audience, emotional value, and competitive landscape.

Identify relevant trends, cultural conversations, and opportunities for organic visibility.

Develop content designed to increase reach, engagement, shares, saves, community growth, and eventual app-user acquisition.

Monitor performance and continually refine creative direction based on results.

CREATIVE DIRECTION & CONTENT DEVELOPMENT

Develop original concepts for Reels, carousels, graphics, Stories, and other social content.

Create compelling hooks, captions, storytelling angles, and visual concepts.

Provide the founder with filming direction, including talking points, suggested shots, creative references, and content ideas.

Transform founder perspectives and authentic experiences into relatable, engaging content.

Develop recognizable content formats that differentiate The Way In from traditional wellness and personal-development brands.

The founder will record the original video footage. You will provide creative direction and handle the editing and production.

GRAPHIC DESIGN & VISUAL BRANDING

Independently design high-quality carousels, static graphics, Stories, and other branded assets.

Translate the existing brand identity into a distinctive, cohesive social media presence.

Create engaging editorial layouts, thoughtful typography, and compelling visual compositions.

Develop repeatable design systems while maintaining creative variety.

Produce original content rather than relying on generic Canva templates.

Our visual direction is elevated, editorial, slightly edgy, ethereal, authentic, and intentionally unconventional.

Think expressive typography, atmospheric imagery, unexpected layouts, artistic visual storytelling, and a contemporary aesthetic that stands out without looking overproduced or artificial.

VIDEO EDITING & PRODUCTION

Edit founder-recorded footage into engaging short-form videos.

Develop attention-grabbing openings and strong storytelling sequences.

Add clean captions, intentional pacing, relevant B-roll, tasteful motion graphics, and appropriate sound design.

Enhance lighting, color, and audio quality.

Repurpose selected footage into different social formats where appropriate.

Create occasional advertising-ready creative variations using existing assets.

Paid advertising setup, media buying, and campaign management are not included.

SOCIAL MEDIA MANAGEMENT & COMMUNITY GROWTH

Schedule and publish approved content across agreed platforms.

Write and optimize captions and platform-specific descriptions.

Monitor and respond to appropriate audience comments and interactions.

Support authentic community building and audience development.

Maintain organized production and publishing calendars.

Provide concise performance updates and strategic recommendations.

EXPECTED MONTHLY DELIVERABLES — THE WAY IN

Approximately 8–10 original feed posts per month, combining:

Founder-recorded, professionally edited Reels

Original branded carousels

Static graphics and visual storytelling content

Supporting Stories and promotional content

Also included: monthly strategy and creative planning, founder filming briefs, captions, scheduling, publishing, community engagement, and performance review.

Content volume will be planned collaboratively, prioritizing quality, consistency, and sustainable production.

OPTIONAL EXPANDED RESPONSIBILITIES

Candidates with the appropriate experience and capacity may also manage publishing and communications for existing JOR client accounts.

These responsibilities are included only under Compensation Option B.

A. GKZ LEGAL & EAST OF COLLINS EXPEDITING

SOCIAL MEDIA PUBLISHING

Using Metricool, manage the scheduling and publishing of approximately 30 completed content pieces monthly across these two accounts.

Responsibilities:

Upload and schedule approved videos, carousels, and graphics.

Insert supplied captions, hashtags, links, and other publishing details.

Confirm correct thumbnails, platform formats, and posting schedules.

Verify successful publication and identify scheduling issues.

Maintain an organized content calendar.

All creative assets, captions, content strategy, and brand direction for these accounts will be provided by JOR.

You are NOT responsible for creating, designing, or editing GKZ or EOC content.

B. HOPE4LIFE — SOCIAL MEDIA CONTENT

Manage approximately four short-form videos per month.

Edit provided footage into simple, polished Reels.

Add clean captions, basic transitions, and appropriate visual enhancements.

Upload, schedule, and publish the finished videos.

Maintain consistency with Hope4Life's established brand and messaging.

JOR provides the raw footage, copy, and content direction. These are straightforward edits, not complex productions.

C. HOPE4LIFE — MAILCHIMP NEWSLETTERS

Manage one email newsletter weekly.

Insert founder-provided copy, subject lines, announcements, and links.

Format the email using the approved newsletter template.

Check layout, links, and mobile formatting.

Schedule or send the email on the agreed date.

Initially create a refreshed, engaging email template for approval.

Refresh the overall template approximately once every three months.

The weekly process will primarily involve updating content inside an existing template, not designing an entirely new email each week.

All newsletter copy and messaging will be supplied by JOR.

D. HOPE4LIFE — SLICKTEXT CAMPAIGNS

Manage two text-message campaigns weekly, generally Tuesday and Friday.

Insert founder-provided text messages into SlickText.

Update the existing class-invitation graphic with the relevant weekly title, date, or details.

Reuse the approved graphic design rather than creating new artwork weekly.

Schedule both campaigns accurately.

Verify links, dates, audience selections, and publishing details.

All SMS copy and strategic direction will be supplied by JOR.

COMPENSATION OPTIONS

OPTION A — $400 USD / MONTH

The Way In Only

Full-cycle organic social media strategy, content development, graphic design, video editing, captions, scheduling, publishing, community engagement, and brand-growth support.

Expected initial volume: Approximately 8–10 original feed posts monthly, plus the supporting strategic and management responsibilities outlined above.

OPTION B — $600 USD / MONTH

The Way In + Full Expanded Scope

Includes everything in Option A, plus:

GKZ and EOC content scheduling and publishing through Metricool.

Four Hope4Life Reels monthly, including basic editing and publishing.

One Hope4Life Mailchimp newsletter weekly.

Two Hope4Life SlickText campaigns weekly.

Weekly updates to Hope4Life's class-invitation graphic.

Initial newsletter-template development and quarterly template updates.

These are fixed monthly, part-time scopes with clear deliverables. Significant additional work or changes in volume will be discussed separately.

The Way In will remain the primary strategic and creative priority.

IDEAL CANDIDATE QUALIFICATIONS

Demonstrated experience building or meaningfully growing social media accounts, ideally from their early stages.

Strong strategic understanding of organic growth, content performance, audience psychology, and conversion.

Excellent graphic design, visual storytelling, and creative judgment.

Strong short-form video editing skills.

Excellent English copywriting skills, particularly for U.S.-based consumer audiences.

Ability to independently plan, create, edit, and publish high-quality content.

Experience with consumer apps, wellness, lifestyle, education, or personal-development brands is highly preferred.

Proficiency with relevant creative tools such as Canva, CapCut, Adobe Creative Suite, Figma, or comparable software.

Familiarity with Metricool, Mailchimp, and SlickText is preferred for Option B.

Exceptional attention to detail, organization, communication, and reliability.

Professionalism and sound judgment when handling confidential client information and social media account access.

WHO WILL THRIVE IN THIS ROLE

We're seeking someone who:

Thinks strategically rather than simply completing assigned posts.

Has a distinctive creative eye and understands how to build recognizable brands.

Can produce visually compelling content without relying on repetitive templates.

Understands the balance between emotional storytelling, authenticity, and business growth.

Brings proactive creative recommendations and fresh ideas.

Takes ownership, meets deadlines, and communicates without constant reminders.

Can be trusted with sensitive information and professional client accounts.

Wants to grow with a small, ambitious company over the long term.

Trust, discretion, creative excellence, and reliability are essential.

WHAT WE PROVIDE

Direct collaboration with JOR's founder.

Established brand identity, vision, and product direction.

Founder-recorded footage and necessary creative assets.

Strategic direction and approvals.

All required copy and completed content assets for the additional JOR client accounts.

Access to approved publishing platforms and workflows.

Opportunities for creative ownership and a long-term working relationship.

HOW TO APPLY

Please include:

Your portfolio featuring 3–5 examples of your strongest graphic design, carousel, and video editing work.

An example of a social media account you helped launch or grow, explaining what you personally handled and the results achieved.

Your experience independently developing social media strategy and content calendars.

Your primary design, editing, and publishing tools.

Your preferred compensation option: A ($400/month) or B ($600/month).

Your availability and estimated monthly production capacity.

For Option B, briefly describe your experience with Metricool, Mailchimp, SMS marketing platforms, or similar tools.

In 2–3 sentences, explain one original recurring content series you would consider introducing for The Way In.

Begin your application with "THE WAY IN" so we know you've reviewed the full description.

Applications without relevant creative portfolios will not be prioritized.

Shortlisted candidates may be invited to complete a brief creative assessment.

ABOUT WORKING WITH JOR

JOR is intentionally building a small, trusted team of creative professionals who value quality, accountability, and thoughtful execution.

We're not looking for someone who needs constant supervision or simply follows a checklist.

We're looking for someone who takes genuine ownership, understands the importance of brand reputation, and brings excellent creative judgment to their work.

The goal is a dependable, long-term partnership built on trust, consistency, creativity, and mutual growth.