Corey Roder, CPA PLLC

SEO Specialist for CPA & Fractional CFO Firm

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: TYPE OF WORK

Any

: SALARY

800

: HOURS PER WEEK

40

: DATE UPDATED

Nov 24, 2025

JOB OVERVIEW

About the Company

We are a fast-growing US-based CPA and Fractional CFO firm working with 7–9 figure businesses across the United States.

We help clients with:
- Outsourced Accounting & Bookkeeping
- Fractional CFO & CRO Services
- Tax Strategy & Cost Segregation
- M&A, Due Diligence & Quality of Earnings

We’re heavily investing in AI and content (YouTube, blogs, email, lead magnets). We are hiring an AI developer to build content systems in place.

Now we need a rockstar SEO Specialist to turn our content and website into rankings, traffic, and qualified leads.

This is a long-term role for someone who wants stability, growth, and to become a key part of our marketing engine.

Schedule: Flexible, but must have at least 3–4 hours overlap with US Central Time (CST)
Start Date: ASAP

What You Will Do (Your Responsibilities)

You will own SEO for our brand and be responsible for organic growth.

1. Strategy & Planning

Create and maintain an SEO strategy and roadmap focused on:
- Ranking for high-intent keywords (CFO services, tax strategy, cost segregation, due diligence, etc.)
- Increasing organic traffic and qualified leads

Perform keyword research and clustering for:
- Website service pages
- Blog articles
- YouTube videos (The CFO Insider channel)

2. On-Page SEO

Optimize existing pages on ---------- :
- Titles, meta descriptions, H1/H2/H3 tags
- Internal linking, image alt text, schema (where applicable)
Take content created by our AI developer/content team and:
- Refine/edit for SEO, readability, and conversions
- Help plan content silos and topic clusters

3. Technical SEO

Run regular SEO audits using tools like SEMrush (or Ahrefs):
- Crawl issues, indexation, XML sitemaps
- Core Web Vitals, page speed
- Broken links, redirects, duplicate content
Work with our dev/help us implement fixes when needed.

4. Local & Brand SEO

Optimize our Google Business Profile and other directory listings
Help strengthen both local presence (Texas) and national reach (USA-wide)

5. Off-Page SEO & Authority Building

Build a white-hat backlink strategy:
- Research guest posts, podcasts, and partnership opportunities
- Leverage our content and relationships for high-quality links

6. Reporting & Improvement

Set up and maintain tracking using:
- SEMrush (preferred), Google Search Console, GA4
Send clear monthly reports showing:
- Keyword ranking changes
- Organic traffic and conversions
- Actions completed and next steps
Suggest and test improvements (new pages, A/B tests, new angles, etc.).

Requirements (Must-Haves)

3+ years of hands-on SEO experience

Strong experience with:
- SEMrush (preferred) or Ahrefs
- Google Search Console & GA4

Proven track record in:
- Growing organic traffic
- Ranking for competitive keywords
- Generating leads, not just traffic

Solid understanding of:
- Keyword research & clustering
- On-page SEO best practices
- Technical SEO fundamentals

Comfortable working with:
- WordPress or similar CMS
- Content writers / AI-generated content (you don’t need to write every word, but you must guide and edit)

Strong English reading and writing skills

Detail-oriented, organized, and results-focused

Bonus Points (Nice-to-Haves)

Experience with:
- YouTube SEO (titles, descriptions, tags, thumbnails)
- SEO in B2B, professional services, finance, or CPA firms
- Conversion Rate Optimization (CRO)
- Funnels, lead magnets, and simple landing pages

Familiarity with Zoho CRM or other CRMs
Experience working with US-based clients

Benefits & Perks
- Long-term, stable role — we’re building a core team, not doing short-term projects
- Work directly with the firm owner (CFO/CPA) and core leadership
- Opportunities to grow into SEO Lead / Marketing Manager as results improve
- Performance-based bonuses possible over time
- Flexible working hours with trust and autonomy (we care about results, not micro-managing)

What Success Looks Like (First 3–6 Months)
- Clear SEO baseline and roadmap created
- Key service pages optimized and starting to climb in rankings
- Content plan built around target keywords & offers
- Regular monthly reporting with actionable next steps
- Increases in:
- Organic impressions & clicks
- Rankings for priority keywords
- Leads from organic search (tracked via forms/UTMs/CRM)

Send us:
- A short intro about you and your SEO background
- Links or screenshots of case studies (before/after: traffic, rankings, leads)
- List of tools you use (SEMrush, Ahrefs, GSC, GA4, etc.) and how often
- Your expected monthly salary in PHP (full-time, 40 hours/week)
- A brief 90-day plan for how you would start improving SEO for a CPA & Fractional CFO firm

Bonus task (to check attention to detail):
- In your first sentence, include the word “ORGANIC” in ALL CAPS.

SKILL REQUIREMENT

Off-Page Semrush SEO Analysis

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Corey Roder, CPA PLLC

SEO Specialist for CPA & Fractional CFO Firm

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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