SEO Specialist (Local & Ecommerce SEO)

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: TYPE OF WORK

Full Time

: SALARY

N/A

: HOURS PER WEEK

40

: DATE UPDATED

Mar 2, 2026

JOB OVERVIEW

SEO Specialist (Local & Ecommerce)

Results-Driven | Strategic | Revenue-Focused

We’re looking for a results-driven SEO Specialist with deep expertise in Local SEO and Ecommerce SEO to drive organic growth, improve search visibility, and increase revenue.

This role requires a strategic thinker who understands user intent, search engine quality guidelines, and how to translate SEO into measurable business results.

You will work alongside another SEO tea ---------- mber to develop and implement high-impact strategies, ensuring execution is aligned with revenue goals, technical best practices, and long-term growth.

???? Key Responsibilities
???? SEO Strategy & Implementation

Develop and implement comprehensive SEO strategies for both local and ecommerce websites

Collaborate with another SEO tea ---------- mber to execute roadmap initiatives

Conduct keyword research aligned with user intent (Do-Know-Go framework)

Perform competitor and gap analysis

Build SEO roadmaps tied to business objectives and revenue targets

Identify quick wins and long-term scalable opportunities

???? Local SEO

Optimize and manage Google Business Profiles

Improve rankings in local pack / map results

Manage local citations and NAP consistency

Implement and optimize local schema markup

Optimize location pages for high-intent service queries

Develop and execute review acquisition & reputation strategies

Improve multi-location SEO performance where applicable

???? Ecommerce SEO

Optimize product, category, and collection pages

Improve internal linking and crawlability for large sites (10,000+ products)

Manage duplicate content, pagination, and faceted navigation issues

Optimize for transactional and commercial-intent keywords

Improve product schema and rich result eligibility

Increase organic revenue and conversion rates

Align SEO with merchandising and promotional strategies

?? Technical SEO

Conduct technical audits (crawl errors, indexing, site speed, Core Web Vitals)

Optimize site architecture and URL structures

Identify and resolve thin content and crawl budget issues

Work directly with developers to implement SEO improvements

Improve structured data implementation

???? On-Page Optimization

Optimize titles, meta descriptions, headers, and on-page content

Improve content quality to match search intent

Align content with search engine quality guidelines

Strengthen E-E-A-T signals (Experience, Expertise, Authoritativeness, Trust)

Improve internal linking structure

???? Off-Page SEO

Develop and execute white-hat link-building strategies

Build high-quality, relevant backlinks

Identify and manage toxic links when necessary

Execute digital PR and authority-building initiatives

???? Reporting & Performance Tracking

Track rankings, traffic, revenue, and conversions

Deliver monthly SEO performance reports

Analyze data to refine strategy and improve ROI

Identify new organic growth opportunities

Translate SEO performance into business impact

???? Required Qualifications

3+ years of proven SEO experience

Demonstrated success with both Local SEO and Ecommerce SEO

Strong understanding of search intent and search quality guidelines

Experience optimizing large ecommerce websites (10,000+ products preferred)

Experience with:

Google Search Console

Google Analytics

Ahrefs / SEMrush

Screaming Frog

Strong understanding of structured data and schema markup

Knowledge of HTML, CSS, and technical SEO fundamentals

Experience collaborating with developers

? Preferred Qualifications

Experience with WooCommerce, Shopify, Magento, or BigCommerce

Experience managing multi-location businesses

Understanding of Core Web Vitals and site performance optimization

Basic CRO (Conversion Rate Optimization) knowledge

Experience with Google Ads and Meta Ads (Facebook/Instagram Ads)

Understanding how paid and organic strategies can complement each other

Ability to align SEO with paid acquisition insights

???? Key Competencies

Analytical and data-driven

Strategic thinker with strong execution skills

Detail-oriented

Strong communication skills

Self-motivated and results-oriented

Ability to connect SEO performance to revenue growth

???? Success Metrics

Increased organic traffic

Improved keyword rankings

Growth in local map pack visibility

Increased ecommerce revenue from organic search

Improved conversion rates

Improved technical health scores

Measurable contribution to overall marketing ROI

???? Application Requirement

Please include an answer to the following question in your application:

In your first month as an SEO Specialist, how would you approach managing a WooCommerce website with 15,000+ products? What would be your first steps and why?

We’re looking for structured, strategic thinking — not generic SEO advice.

SKILL REQUIREMENT

Local SEO Backlinks Management Keyword Research

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SEO Specialist (Local & Ecommerce SEO)

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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