SEO Specialist

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: TYPE OF WORK

Part Time

: SALARY

$500

: HOURS PER WEEK

TBD

: DATE UPDATED

Aug 28, 2026

JOB OVERVIEW

The SEO Specialist is responsible for improving the company’s organic search visibility, increasing qualified website traffic, and supporting inbound lead generation through consistent SEO execution.

This role owns the day-to-day implementation and monitoring of SEO initiatives, including keyword strategy, website optimization, content recommendations, technical SEO monitoring, reporting, and coordination with the broader marketing team.

Success in this role is measured by consistent execution and measurable improvements in search visibility, organic traffic, rankings, and conversions — not simply by completing SEO tasks.

Core Responsibilities
1. SEO Strategy & Execution
- Conduct keyword research based on business priorities, target audiences, services, and search opportunities.
- Develop and maintain a keyword strategy and keyword mapping system.
- Optimize website pages, service pages, blogs, and landing pages for organic search.
- Manage on-page SEO, including:
- Page titles and meta descriptions
- Headers and content structure
- Internal linking
- Image optimization
- URLs
- Keyword placement and search intent alignment
- Identify opportunities to improve existing website content.
- Develop SEO recommendations and briefs for new content.
- Support off-page SEO initiatives, including backlink and partnership opportunities.
- Monitor technical SEO issues that may impact search visibility and coordinate fixes as needed.
- Monitor competitor SEO activity and identify opportunities for improvement.

2. SEO Performance & Reporting
- Monitor organic traffic, keyword rankings, impressions, clicks, conversions, and other agreed SEO metrics.
- Track whether SEO activities are contributing to qualified website inquiries and business growth.
- Identify declining pages, ranking losses, technical issues, and other risks early.
- Provide clear recommendations based on performance data.
- Maintain visibility into SEO initiatives currently in progress, completed, blocked, or planned.
- Prepare monthly SEO reports that explain:
- What changed
- What was completed
- What improved or declined
- Why performance changed
- What will be done next

3. Content & Cross-Channel Alignment
- Work with the content and marketing teams to ensure content supports SEO priorities.
- Recommend topics based on keyword opportunities, search demand, competitor gaps, and business goals.
- Provide SEO briefs before new website or blog content is created.
- Ensure SEO priorities align with broader marketing campaigns.
- Collaborate with Sales and Client Success when needed to understand common customer questions, search behavior, and lead quality.

4. Email Marketing & Automation Support
Where applicable, the SEO Specialist will also support email marketing initiatives by:
- Developing and maintaining email campaigns aligned with marketing objectives.
- Segmenting audiences and personalizing messaging.
- Building and maintaining welcome, nurture, reactivation, and other automation workflows.
- Conducting A/B testing on subject lines, messaging, offers, and timing.
- Monitoring open rates, click-through rates, conversions, and engagement.
- Using SEO insights to support email topics and using email performance insights to inform content strategy.

Key Deliverables
Weekly
- SEO activity/progress update
- Current priorities and completed work
- Keyword/ranking movement
- Issues or blockers requiring escalation
- Next week's priorities

Monthly
- SEO performance report
- Organic traffic and conversion analysis
- Keyword ranking report
- Completed optimization summary
- Recommended actions for the following month

Quarterly
- Updated keyword mapping
- SEO strategy review
- Competitor/search opportunity analysis
- Content and optimization roadmap

Performance Indicators (KPIs)
The SEO Specialist will be evaluated based on both execution KPIs and outcome KPIs.

Execution KPIs
- % of planned SEO initiatives completed on time
- SEO content/optimization deliverables completed
- Reporting submitted on schedule
- Technical SEO issues identified and resolved/escalated
- Content briefs and recommendations completed
- Responsiveness and cross-functional collaboration

Outcome KPIs
- Organic traffic growth
- Growth in qualified organic inquiries/leads
- Improvement in rankings for priority keywords
- Search impressions and clicks
- Organic conversion rate
- Growth in ranking pages/keywords
- Performance of optimized pages
- Email open, click-through, and conversion rates where email is included in scope

SKILL REQUIREMENT

SEO SEO Analysis Backlinks Management

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SEO Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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