SEO & Performance Marketing Specialist

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TYPE OF WORK

Full Time

SALARY

750 per month, negotiable

HOURS PER WEEK

40

DATE UPDATED

Aug 25, 2026

JOB OVERVIEW

Company Description
- Founded in 2016, Printbelle is a global Print-on-Demand provider offering end-to-end production, fulfilment and shipping solutions for eCommerce businesses.
- With fulfilment centres across China, the US and Europe, we support sellers worldwide with thousands of products across our portfolio. We continuously develop new products and solutions to help our customers stay competitive and respond quickly to changing market trends.
- Having recently celebrated our 10th anniversary, we are actively expanding our global presence. We are now looking for an SEO & Performance Marketing Specialist to strengthen our organic search visibility, generate qualified B2B leads and support our paid acquisition activities across Europe and the US.

Key Responsibilities
- SEO & Organic Growth
- Own and execute Printbelle’s SEO strategy, with a strong focus on high-intent and long-tail keywords relevant to Print-on--Demand, eCommerce and B2B fulfilment.
- Conduct keyword research, competitor analysis and search-intent mapping to identify scalable organic growth opportunities.
- Optimise website structure, category pages, navigation, landing pages, metadata and internal linking to improve rankings and user experience.
- Identify and resolve technical SEO issues together with our IT/development team.
- Build and manage a scalable content strategy, including industry articles, landing pages and other search-driven content.
- Monitor website traffic, keyword rankings, indexing and conversion performance, and continuously improve based on data.
- Develop high-quality backlink opportunities through industry websites, partnerships, reviews, creators and other relevant channels.
- Support recovery and sustainable growth of organic website traffic and strengthen overall domain authority.
- Paid Acquisition & Lead Generation
- Plan, launch and optimise Google Ads and LinkedIn Ads campaigns targeting B2B customers in Europe, the US and other strategic markets.
- Build campaigns around high-intent keywords, competitor alternatives and relevant customer segments.
- Continuously test audiences, creatives, messaging and landing pages to improve CPA and lead quality.
- Set up and maintain conversion tracking, including GA4 and relevant advertising platforms.
- Monitor the full lead funnel, not only lead volume, and work with the sales team to improve the quality and conversion rate of generated enquiries.
- Support additional acquisition channels such as email outreach, retargeting and other performance marketing initiatives when relevant.

What We’re Looking For
- 3+ years of hands-on experience in SEO, Google Ads, performance marketing or B2B digital marketing.
- Strong practical SEO knowledge, including keyword research, on-page SEO, technical SEO, content optimisation and backlink building.
- Proven experience growing organic traffic and keyword rankings for business websites.
- Hands-on experience with Google Ads; LinkedIn Ads experience is a strong advantage.
- Good understanding of GA4, Google Search Console and common SEO/advertising tools.
- Strong analytical mindset with the ability to connect traffic and advertising metrics to actual leads and conversions.
- Comfortable working independently and taking ownership from strategy through execution.
- Able to use AI tools efficiently for research, content creation, campaign optimisation and marketing workflows.
- Strong written and spoken English.
- Experience in B2B, eCommerce, SaaS, Print-on-Demand or international markets is highly preferred.
- First 3 Months – Key Focus:
1) Audit the current website and identify the main reasons behind traffic and ranking performance;
2) Build a structured long-tail keyword strategy and significantly expand Printbelle’s relevant keyword coverage;
3) Prioritise high-intent, lower-competition keywords with realistic conversion potential;
4)Improve key website structures, category pages, navigation, content and technical SEO foundations;
5) Establish a sustainable content and backlink-building process;
6? Launch and optimise initial paid acquisition campaigns, particularly Google and LinkedIn Ads?
7? Establish clear reporting around traffic, rankings, qualified leads, CPA and conversion performance.

Why Join Printbelle
- Join a fast-growing international Print-on-Demand company with production and fulfilment capabilities across China, the US and Europe.
- Take ownership of SEO and performance marketing at an important stage of our global expansion.
- Work directly on European and US market growth with significant freedom to test and implement new ideas.
- Opportunity to build scalable marketing systems from the ground up and see a direct impact on business growth.

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