SEO + Lead Generation Specialist

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: TYPE OF WORK

Part Time

: SALARY

500

: HOURS PER WEEK

20

: DATE UPDATED

Jan 20, 2026

JOB OVERVIEW

About Bora Construction Group
Bora Construction Group is a New Jersey-based construction company specializing in roofing, siding, decks, home additions, remodeling, bathrooms, and patios. We're looking for an SEO expert to drive organic traffic and generate qualified leads through search optimization.

Role Overview
Full-time remote position focused on improving search rankings, building quality backlinks, and generating leads through organic search and digital channels.

Key Responsibilities

SEO Strategy & Execution (60%):

- Conduct keyword research for construction services (roofing, siding, decks, remodeling, etc.)
- Build high-quality backlinks through guest posting, industry directories, partnerships, and digital PR
- Optimize website technical SEO (meta tags, headers, schema markup, site speed, mobile optimization)
- Perform monthly SEO audits and implement improvements
- Monitor and improve keyword rankings
- Manage Google Business Profile and local SEO optimization
- Track and analyze competitor SEO strategies

Content Strategy (25%)
- Write 3-5 SEO-optimized blog posts per month (800-1,500 words) on construction topics
- Optimize existing website pages for target keywords
- Develop content briefs aligned with keyword strategy
- Ensure all content follows SEO best practices

Lead Generation (10%)
Optimize conversion paths on website
Set up and monitor lead tracking in Google Analytics
Implement A/B testing on landing pages
Improve call-to-action placement and messaging
Monitor lead quality and sources

WordPress Management (5%)
- Publish and format blog posts
- Update service pages and content
- Manage SEO plugins (Yoast, RankMath)
- Perform basic website maintenance and updates

Required Skills:
- Proven SEO Experience: Minimum 4-5 years with documented ranking improvements and traffic growth
- Backlink Building: Strong track record acquiring quality backlinks (provide examples)
- WordPress: Hands-on experience managing WordPress sites
- SEO Tools: Proficiency with Google Analytics, Google Search Console, SEMrush...
- Content Writing: Excellent English writing skills with ability to create engaging, SEO-optimized content
- Local SEO: Experience with Google Business Profile and local search optimization
- Analytical: Data-driven approach with strong reporting skills

Performance Metrics (Monthly Reporting Required):
Primary SEO Metrics:
- Organic traffic growth (month-over-month and year-over-year)
- Keyword ranking improvements (tracking 20+ priority keywords)
- New backlinks acquired (quantity and quality/DA score)
- Domain Authority growth
- Google Business Profile metrics and local pack rankings

Compensation
- Competitive salary based on experience and results
- Performance bonuses for exceeding traffic and lead targets

SKILL REQUIREMENT

SEO Backlinks Management Link Building

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SEO + Lead Generation Specialist

Please login or register as jobseeker to apply for this job.

TYPE OF WORK

SALARY

HOURS PER WEEK

DATE UPDATED

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