Gig
LET ME KNOW YOUR HR RATE
TBD
Aug 29, 2026
We are looking for an experienced digital marketing and website optimization specialist to help improve and implement changes to our healthcare software website.
****MUST BE ABLE TO WORK ON EASTER USA TIMEZONE***
We already have a number of recommendations and concepts for improving the site, including:
* Website graphic and UI/UX improvements
* SEO optimization
* AEO — Answer Engine Optimization
* GEO — Generative Engine Optimization
* Content structure improvements
* Landing page improvements
* Conversion optimization
We are looking for someone who can take these recommendations and actually implement them on the website.
This is not just an SEO consulting project. We need someone who is comfortable working across website design, content optimization, technical SEO, and AI-search optimization.
Scope of Work
The selected freelancer will help us:
Website Design / UI Improvements
* Improve the overall look and professionalism of the website
* Implement new page layouts and graphic concepts
* Improve homepage and landing page design
* Improve navigation and calls to action
* Make pages easier to scan and understand
* Improve mobile responsiveness
* Recommend and implement conversion improvements
SEO
* Perform technical and on-page SEO improvements
* Improve page titles, meta descriptions, headings, internal linking, and URL structure
* Improve keyword targeting
* Build or improve service and specialty landing pages
* Identify content gaps
* Optimize existing content
* Implement schema / structured data where appropriate
* Improve site speed and technical performance where possible
AEO — Answer Engine Optimization
We want the website structured so it has a better chance of appearing as the direct answer to questions on Google and other search platforms.
This includes:
* Question-and-answer content
* FAQ optimization
* Featured-snippet style content
* Clear definitions and explanations
* Structured content that search engines can easily understand
* Schema markup
* Building pages around actual questions prospective customers ask
GEO — Generative Engine Optimization
We also want to improve our visibility in AI-generated search and recommendation platforms such as:
* ChatGPT
* Google Gemini / AI Overviews
* Perplexity
* Microsoft Copilot
* Claude and other AI search tools
The goal is to increase the likelihood that our company and products are mentioned, referenced, or recommended when people ask AI systems questions such as:
* What are the best EHR systems for behavioral health?
* What EHRs are good for New York healthcare providers?
* What are alternatives to large EHR vendors?
* What EHR supports DSMES, NDPP, public health, ambulatory care, and specialty practices?
The freelancer should understand or be willing to implement GEO strategies involving:
* Entity optimization
* Topical authority
* Comparison pages
* "Best of" and alternative pages
* Authoritative educational content
* Third-party citations and mentions
* Consistent company information across the web
* Original research/data where appropriate
* Structured content that AI engines can easily interpret
About the Company
We are an established healthcare software / Electronic Health Record company serving healthcare organizations and medical practices.
Our platform includes EHR, practice management, billing, patient engagement, telemedicine, integrations, and specialty healthcare workflows.
Healthcare software experience is strongly preferred.
What We Are Looking For
The ideal candidate should have experience with several of the following:
* SEO
* Technical SEO
* AEO
* GEO / AI search optimization
* SaaS website optimization
* UI/UX design
* Landing page design
* Conversion Rate Optimization
* WordPress or comparable CMS platforms
* Schema markup / structured data
* Google Search Console
* Google Analytics
* Page speed optimization
* Content strategy
* Competitive SEO research
Experience with healthcare, EHR/EMR, SaaS, medical technology, or B2B software would be a major advantage.
Important
We are not looking for someone who only provides an SEO audit or a report.
We want someone who can:
**Review recommendations → prioritize them → implement them → measure the results.**
There may be ongoing work available if the initial project goes well.
When Applying
Please include:
1. Examples of websites you have personally improved or optimized
2. Specific SEO results you achieved
3. Any experience with AEO or GEO / AI search optimization
4. Experience implementing schema and structured data
5. Examples of website redesign or UI/UX work
6. Any healthcare or SaaS experience
7. What tools you use for SEO and competitive research
8. Whether you personally implement the changes or rely on another developer
Please also answer this question:
**If you were trying to get a healthcare SaaS company recommended by ChatGPT, Google AI Overviews, and Perplexity, what are the first five things you would do?**
Generic or AI-generated applications that do not specifically address our project may not be considered.